Text/Ball Review/Zi Yang Correction/Zhi Qiu
In the eyes of ordinary people, the standard for measuring the strength of a company depends on whether it has entered the brand list, such as the world's top 500 list, China's top 500 brand value list, etc. are reference basis.
A few days ago, the consulting agency Kantar updated the list of the top 100 most valuable Chinese brands in 2021, and the companies on the list are almost all giants that consumers are familiar with, such as Alibaba, which ranks second on the list.
Specifically, as a well-known Internet and technology giant in China, Alibaba's brand value in 2021 will reach $201.9 billion.
In fact, Alibaba can get such a ranking is very unexpected, according to the reason, Alibaba after experiencing the supervision storm, the brand value will decline significantly, but compared with last year, the brand value also increased by 32%, but the ranking fell from the first to the second.
In fact, Alibaba's overall strength is not weak, in the Internet industry, Alibaba has Taobao, Cainiao Station and other businesses. In the field of technology, Alibaba established the Dharma Academy, and at the 2021 Yunqi Conference, the Dharma Academy released Alibaba's first self-developed cloud native processor Yitian 710, which is the second company in China to have a research and development of 5nm chips after Huawei HiSilicon, and its strength should not be underestimated.
Not only that, in the domestic cloud service market, Alibaba's Alibaba Cloud occupies the first cloud market share in China. Therefore, it is reasonable that Alibaba's brand value can rank second.
As for the enterprises that won the top of China's top 500 brand value list, they were won by Tencent Group.
According to the data, the brand value of Tencent Group reached 1.8 trillion yuan, compared with Huawei, which ranked fifth, with a brand value of US$46.5 billion, Tencent's brand value is 6 times that of it.
The author believes that the change in brand value also reflects the change in business to a certain extent, and from the list data, the brand value of Tencent Group has risen by 85%.
Indeed, some of Tencent Group's business performance is indeed outstanding, for example, in terms of IP in-depth operation, Tencent Group's Reading Articles has successfully transformed a large number of excellent online works into film and television, animation and games, from which Tencent has obtained rich benefits.
In addition, Tencent Group has also made good achievements in online games and advertising business, and the outstanding performance of these businesses has promoted the value of Tencent Group's brand to a certain extent.
In addition, Tencent Group is also actively transforming into a technology enterprise, with a layout in many high-tech fields, such as AI technology, chips, etc. It can be said that Tencent Group's business is spread throughout various fields.
In fact, Huawei's brand value ranking fifth is indeed surprising, you know, Huawei can be called China's first technology company, many of its businesses are high-end scientific research areas, such as 5G technology, Huawei has fully led the world, surpassing Ericsson, Qualcomm and Nokia and other communication giants.
Of course, Huawei's remarkable achievements are not only 5G technology, such as chip business, computers, servers, operating systems, etc., Huawei has also made good achievements.
Huawei's brand value ranks fifth, which may be related to the suppression of the ban, which has seriously affected Huawei's overall strength.
The author believes that in the future, the list of China's top 100 brand value may usher in earth-shaking changes again, because the advent of the 5G era, most industries will usher in changes, automobiles, home appliances and other industries are developing rapidly, many companies are seizing this time based on rapid development, so some new companies also have the opportunity to rush to the top 100 list.
Taking this opportunity, Huawei, which has mastered advanced 5G technology, may further improve its ranking in the top 100 list in the future, after all, Huawei has entered many fields of development with 5G technology, including smart homes, smart cars and other fields.