On December 6th, Gu Wen, general manager of Nanjing Trojan Design, was invited by Jiangnan University to give a speech on the theme of "New View of Contemporary Cultural and Creative Design" at the School of Design of Jiangnan University, which was warmly received.
Jiangnan University plans to implement the recently approved 2018 National Arts Fund Art Talent Training Funding Project "Jiangnan Area Traditional Crafts and Cultural and Creative Design Talent Training Program" seminar, specially invited Gu Wen, general manager of Nanjing Trojan, to give a speech, with "New View of Contemporary Cultural and Creative Design" as the theme of the speech, hoping to guide the students to begin to understand what is cultural and creative design through this speech? What is the concept of cultural and creative design? How should we deal with today's cultural and creative design?
Cultural and creative design is an emerging design field in recent years, cultural and creative design is essentially a type of design, and the evolution of design views will also affect the concept of cultural and creative design. Therefore, if we want to better understand cultural and creative design, we need to have certain insights into design first, and we need to find the transformation and development of design in life and in the rules.
Contemporary cultural and creative design continues to develop, designers are constantly groping on the road of cultural and creative design, how to do a good job in cultural creation, is a continuous question, the answer varies from person to person.
As Gu Zong, who works in the field of cultural and creative creation, he actively shared his experience and lessons in cultural and creative design experience, so that the trainees deeply understood the huge demand and fierce competition of cultural and creative design in contemporary society, and if they want to stand out in cultural and creative design, we need to first recognize the essential meaning of "cultural and creative design" as designers.
Finally, Mr. Gu took a group photo with the students, and the speech ended successfully.