Advertising giant WPP will become a partner of Coca-Cola's global marketing network

Reuters news on November 8, the two companies announced on Monday local time that the world's largest advertising company WPP will become Coca-Cola's global marketing network partner.

WPP CEO Mark Read said in an email that WPP will handle media and most of the creative work in 8 of Coca-Cola's 9 regional operations.

"This is one of the greatest new business achievements our company has ever made, the biggest victory in decades, and a wonderful recognition of the new WPP we've built together over the past three years," Read noted. ”