開創民俗文化旅遊的先行者——童朝林博士

民俗旅遊作為一種高層次的文化旅遊，發展30多年來取得了一系列耀眼的成績。作為一個多民族國家，豐富多彩的民俗文化，為民俗文化旅遊的發展提供了豐沛的土壤，而民俗文化旅遊也成為大陸現階段旅遊業發展最具潛力的部分。

創業産業的核心是文化，民俗資源因為其唯一性、品牌性與不可再生性，在文化産業中的核心地位越來越突出。對民俗文化的挖掘是旅遊開發的重要組成部分，而引入體驗經濟的理念必然對打造中國民俗文化精品，為中國旅遊業的發展助一臂之力。是以，作者的民俗旅遊作品創作，在産品設計方面，更加注重地域文化的挖掘，深度打造文化旅遊名品。民俗文化作為一種具有地方特色的旅遊資源，在傳承和保護非物質文化遺産方面，發揮了不可忽視的作用。民俗文化旅遊的可持續發展，對推動第三産業的完善，對經濟、文化、環境的和諧共生，發揮着不可替代的作用。

從世界發展的大趨勢來看，一個多元文化發展的世界格局正逐漸形成。旅遊作為世界各國不同文明對話的橋梁，促進了國家之間友好關系的形成與發展，對世界和平作出了巨大的貢獻。

原創作者童朝林女士作為民俗文化旅遊的先行者，近年來接受了國内多家新聞媒體記者的采訪與廣東省電視台新聞頻道的報道宣傳，并受到地方政府及海内外各界人士多方關注與支援，一緻稱贊：“中國民俗旅遊将是中國旅遊業的後勁所在，将迎來中國旅遊業新一輪黎明的曙光”！中國民俗旅遊是未來世界旅遊業發展的趨勢所在，民俗旅遊是一大文化亮點與最具市場前景所在！而它的傳播則是中華民族向世界輸出傳統文化理念的重要途徑。

▲童朝林女士近照

《創始人簡介》

童朝林女士，籍貫南京，國民黨名門後裔，獲得海外工商管理博士學位，中國著名旅行家，旅行作家，民俗文化研究學者，擔任首席旅遊産品設計師。

多年的熱愛獨自旅行，跋山涉水，不畏險阻，親自踩線少數民族生活聚居地訪談調研，探險原始部落秘境地，尋迹人類失落的古文明，拯救瀕臨消亡的非物質文化遺産。撰寫旅遊業的巅峰之作！專注于民俗文化旅遊的記錄與推廣。

2012年創作的旅遊作品《中國民俗旅遊—吸引世界的眼球》與《世界民俗旅遊—震撼人類的地球》大型主題遊，獲得國家著作權證。以旅遊締造世界和平為使命！推動了中國旅遊事業的創新與發展。策劃組織世界旅遊和平大會！強烈呼籲各國積極推崇“中國夢”與“諾貝爾”真實思想：“通過大規模削減軍事力量來實作和平構想”！為促進世界人民和平進步做出了卓越的貢獻。

《About the Founder》

Ms. TONG Chaolin, born in Nanjing, a descendant of a famous Kuomingtang family, is a Doctor of Business Administration of an overseas university, a famous Chinese traveler, a travel writer, a researcher of folk culture, and the chief tourism product designer.

Over the years, she has loved traveling alone through mountains and rivers with ups and downs. She has investigated the living areas of minorities in person to interview them, adventured in the secrete land of primitive tribes to trace the lost ancient civilization of mankind, and saved the endangered intangible cultural heritages. She wrote a masterpiece of tourism and devoted herself to the record and promotion of folk cultural tourism.

Folk Tourism in China — Attracting the World’s Attention and Global Folk Tourism — A Planet Astonishing Mankind are the tourism works regarding large theme tourism created by Ms. TONG in 2012, which obtained a national copyright certificate. She undertook the mission to achieve world peace with tourism, promoted innovation and development of tourism in China, planned and organized global tourism and peace conference! She strongly advocated all countries to promote “China Dream” and the real thought of “Nobel”: “achieve worldwide peace by greatly reducing military power”, and made outstanding contributions to promote world peace and progress.

《企業簡介》

民俗文旅品牌（FCTB），由中國著名旅行家童朝林博士創立，原創書籍獲得國家著作權證，國家版權保護其創作設計出品。作者緻力于推廣中國旅遊業最具代表性的巅峰之作！《中國民俗旅遊—吸引世界的眼球》大型主題遊與《世界民俗旅遊—震撼人類的地球》大型環球遊。

公司團隊：擁有中外旅遊業實戰型碩博士人才，彙聚了旅遊界具有較強影響力的民俗專家顧問，策劃設計師，專注于民俗文化資源的調查發掘，研發創意，設計制作，投資開發為民俗旅遊産品與民俗旅遊景觀。

主營業務：民俗旅遊産品設計→民俗旅遊節慶策劃→民俗旅遊景觀開發

針對“原創設計，研發創新，自産自銷”的文旅産品，差異化的形象定位，開發成微型景觀的實體經營。旅遊作品以獨具特色的民族風情之地域文化符号，傾力打造出全球旅遊文化第一品牌！

《Corporate Profile》

Folk Culture Tourism Brand (FCTB) was founded by Dr. TONG Chaolin, a famous Chinese traveler, whose original book has obtained national copyright certificate and whose works are under the protection of National Copyright Administration. It is the most representative work of the author who is devoted to promoting tourism in China! Folk Tourism in China — Attracting the World’s Attention, a large theme tourism, and Global Folk Tourism — A Planet Astonishing Mankind, large global tourism.

The team: composed of masters and doctors with practical experiences in domestic and outbound tourism, influential folk experts and consultants in tourism industry, planners and designers who focus on investigation, discovery, R&D, creativity, design and production of folk cultural resources, so as to develop and invest in folk tourism products and landscapes.

Main business: folk tourism product design → folk tourism festival planning → folk tourism landscape development

Develop micro landscapes based on cultural tourism products with “original design, innovative R&D, marketing self-made products” with differentiated image.

The tourism works with unique ethnic customs have become the symbol of regional culture, which will be shaped as the best brand of global tourism culture!

《品牌诠釋》

Brand Interpretation

作者的一筆揮灑，打開了一幅雄偉壯麗的“中國民俗風情與世界民俗風情”的全景式畫卷。濃墨重彩的一筆，呈現出風姿百态的絕版非遺技藝，五彩斑斓，精彩紛呈且彌足珍貴，綻放着和諧大愛之美！依據着中華五千多年的文明，吸引着世界的眼球！創作是以大陸中華民族文化為源頭，走進人類學的視角探索，提煉出各民族文化的精粹，以多樣性的文明融彙，建構世界和諧文化。抒發人類“文明共存，和諧世界”為品牌宗旨，向人們傳遞美好的願景與締造世界和平之聲！

The author opens a magnificent panoramic picture of “Chinese folk customs and global folk customs” with her pen. She displays the gorgeous technology, an intangible cultural heritage with colorful and wonderful form to depict the beauty of harmony and love! The five-thousand-year civilization of China attracts attention from the world! Inspiring by the ethnic culture of China, she explores from the perspective of anthropology, extracts the essence of ethnic cultures, and builds a culture of world harmony integrating diverse civilizations. She expresses a brand tenet of “coexisting civilizations and harmonious world” to convey a beautiful vision and the voice of “world peace” to people!