With the Beijing Winter Olympics approaching, the goal of "driving 300 million people to participate in ice and snow sports" in China is not only a simple number, but also the "greatest common denominator" for China's ice and snow consumption. At present, while more and more Chinese people are devoting themselves to ice and snow sports, China's ice and snow consumption has shown a rapid expansion trend.
According to the China Tourism Research Institute, in the ice and snow season from 2021 to 2022, the number of ice and snow tourists in China will reach 340 million person-times, the revenue will reach 670 billion yuan, and the output value of ice and snow tourism will drive tourism and related industries to 2.88 trillion yuan. Taking this year's "Double 11" as an example, orders for snow sports, snowboards, ski goggles, ice and snow tourism and other ice and snow categories have shown explosive growth. According to the sales data of a certain ice and snow-related project equipment, the number of self-operated orders in the ski category increased by 23 times year-on-year, and the turnover of ice sports equipment increased by 15 times year-on-year.
It's winter, and it's the perfect time for snow and ice tourism. According to the ice and snow tourism data provided by a tourism travel service platform, as of now, the number of bookings for ice and snow tourism products, including ski tours, snow country tours, snow world tours, etc., has increased by 206% year-on-year during the "Double 11" period.
Due to the impact of the new crown pneumonia epidemic, many consumers are more inclined to travel by car while choosing snow and ice tourism. Driving in the snow and ice zone in winter naturally raises higher requirements for the performance, safety and reliability of the vehicle, so choosing a safe and reliable SUV with safe and reliable quality, warm and comfortable driving as a self-driving vehicle is the "top priority".
FAW-Volkswagen's first mid-size high-end SUV tanyue. Courtesy of respondents
As a German joint venture brand that has been deeply involved in the Chinese market for 30 years, FAW-Volkswagen launched its first mid-size high-end SUV Tanyue in 2018. In the structural design of the body, Tanyue's cage body high-strength steel accounts for 87%, and is equipped with 7 electronic airbags and anti-neck sprain safety headrests, which can fully protect the drivers and occupants of the car.
"In view of the use scenarios of winter ice and snow outings, Tanyue is equipped with a 4MOTION intelligent four-wheel drive system, which can be judged according to the driver's operation and quickly cope with complex road conditions such as slippery, potholes and corners." The relevant person in charge of FAW-Volkswagen said. In addition, it is worth mentioning that the volume can be expanded to 1590L after the capacity of the Tanyue trunk is put down. With the rear seats flat, not only is it more than enough to place skis, but it can also fully meet the daily travel needs of winter. Considering that there is a lot of ice and snow in the northern region, Tanyue's mid-range model supports the option of steering wheel heating and water jet heating, providing comprehensive and intimate support in cold weather, especially ski travel.
The person in charge believes that the 2022 Beijing Winter Olympics provide a good opportunity for people who have lived in the city for a long time to explore the ice and snow. For the automotive industry, seizing the dividend period of the Winter Olympics, taking the user as the center, understanding the needs of users, and thinking about what users think can help promote China's ice and snow consumption, and the prospects are broad.
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