Although French cars in China have been facing greater pressure, living space squeezed by opponents, brand influence decline, etc., but in order to get rid of the delisting problem, its models continue to be renewed, French cars have once again found the "Chinese field", and the annual sales target of 100,000 vehicles set in 2021 is completed ahead of schedule and returns to the public's vision again.
Some time ago, Citroen successfully went out of the circle with the Versailles C5 X and gained considerable sales. Seeing Citroën recover the lost land, natural Peugeot is also taking advantage of the chase. Recently, the professor learned that the new generation of Peugeot 308 or will be introduced into domestic production, and it is expected to be officially listed in 2022 as soon as possible.
Learn about new cars in one minute:
Built on the MP2 platform
The body size is 4367/1869/1441mm and the wheelbase is 2675mm
Aerodynamics is only 0.28cd
Available in a variety of power combinations
The main sports route, mainly young consumers
In fact, the Peugeot 308 was also sold in the domestic market for a period of time, but because of the sluggish sales, it finally had to withdraw from the Chinese market. The new generation of Peugeot 308 will also become a replacement model of peugeot 308S, and the new car is based on the EMP2 platform.
In terms of appearance, the new generation of Peugeot 308 uses a sporty, radical design concept, dot matrix grille, embedded with a new Peugeot LOGO, creating a sense of exquisite atmosphere. At the same time, the LED daytime running light strip extending downward on both sides is also very eye-catching, giving people a strong visual impact, and it is believed that the main crowd will be dominated by young consumers in the future.
The overall side of the car is relatively compact, and the tough waistline is outlined to make it look more sporty. At present, the overseas version is 4367/1869/1441mm, with a wheelbase of 2675mm, and the domestic version may remain the same. In addition, thanks to the optimization of the shape design, the aerodynamics of the whole vehicle is only a wind resistance coefficient of 0.28cd.
The design of the rear of the car is still relatively maverick, rich in layering, creating a very three-dimensional sense. The tail light set was also blackened, but instead of using the popular through-line light strip, it was only connected with black trims.
Sci-fi cockpit, very futuristic
The new generation of Peugeot 308 interior design continues the design concept of the current Peugeot 508, the sci-fi cockpit atmosphere, will not let you feel disappointed, two-frame steering wheel, electronic shift mechanism, etc., are loved by young users, raising the sense of science and technology of the whole vehicle.
In terms of power, the new generation peugeot 308 is equipped with a 1.2T three-cylinder gasoline engine, a 1.5-liter diesel engine, and a 1.6T plug-in hybrid version overseas, but the acceptance of the non-three-cylinder engine by the Chinese people is general.
So the professor speculated that the new generation peugeot 308 may follow the combination of the Citroën Versailles C5 X equipped with a 1.6T four-cylinder engine + 8AT transmission, with a maximum horsepower of 175 hp and a maximum torque of 250 Nm. NeDC's combined fuel consumption is expected to be 5.8L/100km.
summary
After a protracted battle, French cars finally bottomed out, and the French system did not sell well in the Chinese market to a large extent because of excessive pricing, compared with some Japanese and German competitors, it seems that there is not much sincerity. Therefore, the main reason why the versailles C5 X launched before can quickly become popular is that it has made sufficient efforts in terms of price and configuration, improved the advantages of product strength, and restructured the brand image.
As for the new generation of Peugeot 308 launched into China, in terms of product pricing, it may also adopt the same operation strategy as the Versailles C5 X, even if the minimum ration is also given to the cross-level configuration experience, spending a small amount of money to directly compete with the competitor's medium-sized models.
The new generation of Peugeot 308, with its hatchback structure and sporty shape, will be adapted to young consumers, and is expected to deliver considerable results in sales in the future.
Netizen Comments:
Netizen 1. Three cylinders in China is not easy to sell, do not believe to try again
Netizen 2. The new generation of Peugeot 308 directly does not have a sedan?
Netizen 3. Retain the previous 1.6 self-priming with manual play