Source: People's Daily News
On July 17, during the 12th China Dairy Conference and the 2021 China Dairy Exhibition, the 2021 China Cheese Development Summit Forum (the second session) with the theme of "New Cheese, New Demand, New Consumption" was held. It is understood that the forum was hosted by the China Dairy Association and hosted by Shanghai Miaoke Lando Food Technology Co., Ltd.
According to the relevant people of Miaoke landduo, the company hosted this summit forum, aiming to jointly build a cheese innovation recommendation platform, judge the international and domestic situation of cheese, publicize cheese policies, regulations and standards, popularize cheese health knowledge, deeply stimulate the huge potential of new dairy consumption, meet the new needs of national nutrition and health in the new era, and promote the industry to high-quality development.
Liu Yaqing, Vice President and Secretary General of China Dairy Association, presided over the guest speech session
Liu Yaqing, vice president and secretary general of the China Dairy Association, pointed out in the speech session of the forum that cheese is known as "milk gold" and vigorously develop cheese is an important starting point for optimizing the dairy structure, increasing dairy consumption and promoting the revitalization of the dairy industry.
Li Defa, President of China Dairy Association, delivered a speech
Li Defa, president of the China Dairy Association, pointed out that due to the impact of the new crown pneumonia epidemic, economic globalization has encountered adverse currents, China's dairy industry is facing a complex situation of instability and uncertainty, seizing the important breakthrough of cheese, improving and optimizing the dairy structure, and stimulating dairy consumption is an effective way to deepen the structural reform of the supply side of the dairy industry, ensure the stability of the dairy industry chain and supply chain, and is a powerful measure to enhance the international competitiveness of China's dairy industry.
Wei Hongyang, deputy director of the Animal Husbandry and Veterinary Bureau of the Ministry of Agriculture and Rural Affairs, delivered a speech
Wei Hongyang, deputy director of the Animal Husbandry and Veterinary Bureau of the Ministry of Agriculture and Rural Affairs, pointed out that the reason for advocating the development of cheese is to meet the needs of consumption upgrading and the need to promote the upgrading of the dairy industry. He said that there are more dairy products used in cheese and have a long shelf life, while milk new powder, a by-product of cheese production, has a wide range of uses. Since last year, China's milk heart powder imports have increased significantly, which shows that the development of the cheese industry plays a very important role in extending the dairy industry chain, upgrading the value chain, and improving the ability to balance production and marketing.
Representatives of the participating enterprises also shared their optimism about the cheese industry, and through the practice of enterprises in products, research and development, scene innovation, etc., they showed their determination to keep up with the pace of the industry, jointly enlarge the industry "cheese", and achieve further rapid development of enterprises.
Chai Xuan, Chairman of Shanghai Miaoke Lando Food Technology Co., Ltd., delivered a speech
For the prospects of the industry, Chai Xuan, chairman of Miaoke Lando, expects that compared with foreign mature cheese markets, China's cheese industry has a lot of room for development, and through five to ten years of efforts, it is expected to create a market scale of 100 billion.
The launching ceremony of Chinese cheese to help the national nutrition and health upgrade
At this forum, the launching ceremony of Chinese cheese to help the national nutrition and health upgrade was also carried out, which injected surging momentum into accelerating the innovative development of cheese, meeting the diversified consumption demand of dairy products, and improving the national nutrition and health level.
In addition, Chinese cheese manufacturers such as Miaoke Lando, Yili, Mengniu, Bright Dairy, and Sanyuan Food shared the industry's exploration in product nutrition upgrading, packaging innovation, salt reduction treatment, the use of characteristic strains, patented technology to enhance taste, and consumption scenario development at the forum.