Great Wall Motors reproduced pop-up advertising, and the high-end positioning brand "Wei" was spared

The advent of the intelligent era has allowed cars to enjoy the dividends brought by the development of the Internet, but it seems to be contaminated with some bad atmosphere in the Internet industry, such as pop-up advertising.

Recently, a photo uploaded by a Great Wall Weimo truck owner showed that a pop-up window advertisement appeared on the central control screen of his car. The owner of the car believes that he has spent real money to buy a car, and the car manufacturer has no reason to push advertisements on the car machine, which also deviates from the original intention of the car machine to assist the driver.

This is not the first time that something similar has happened to Great Wall's models.

As early as February last year, some netizens broke the news that there was a pop-up window advertisement on the central control of the Great Wall Haval H6, and some netizens joked that great wall motors would not "want to drive first to charge VIP" in the future.

After nearly a year of "honesty", Great Wall Motors' behavior has intensified.

First of all, Weipai is positioned as a "luxury brand" in the product lineup of the Great Wall, and pushing pop-up advertising in such models is undoubtedly a self-reducing approach.

More critically, the advertisement pushed in the Haval H6 is barely called the Great Wall's own "business push", while the advertisement pushed on the mocha is a software that has nothing to do with the Great Wall, and is also attached to download the QR code. Searching for this software in the application market, you can also see similar "earn gold coins" and "send red envelopes" on the details page, which also makes people wonder about the nature of this software.

Industry insiders said that no matter from which point of view, the Great Wall in the car machine to push this kind of advertising is a very irresponsible behavior to consumers, one is to infringe on the interests of users, the other is easy to let the owner be distracted in the journey, affecting safety.