Since the beginning of its birth, the shared charging treasure has become an indispensable "life-sustaining artifact" for many users with the emergency attribute. With the penetration of mobile Internet into life, in addition to local scenes such as catering and entertainment, the "just need value" of shared charging treasures has become more prominent in non-local scenarios such as business travel and tourism. Well-known hotel chains have subsequently become an important position in the layout of shared charging treasure brands in the field of travel.
With its high-quality business services and word-of-mouth reputation, Jiedian, a leading brand in the shared charging treasure industry, has won the cooperation of many well-known hotel chain brands, becoming the shared charging treasure brand with the largest number of hotel chain stores in the industry. It is understood that Jiedian has cooperated with domestic first-line hotel groups such as Homeinns and New Century Hotel, as well as well-known hotel chain brands such as Pai Hotel, Super 8, and Vienna Hotel, and has settled nearly 100,000 hotel stores nationwide to achieve full coverage of star-rated, high-end, mid-range and budget hotels.
Jiedian strategically signed a well-known hotel group to help upgrade hotel scene services
Today, when consumption upgrading has become a market trend, the service experience of hotel chain brands has become more and more important. Street Power, which has been deeply involved in the industry for many years, has been committed to upgrading its service experience and constantly creating value for its partners. In November 2018, Street Power reached an in-depth strategic cooperation with BTG Homeinns Group, and the two sides launched multi-faceted exploration in the fields of brand joint promotion and ATM settlement, creating a cooperation scenario of "shared charging treasure + hotel". Nowadays, the service of street power has spread to 2,700 stores of BTG Homeinns across the country, becoming an indispensable "companion" for business travelers.
In July this year, the strategic cooperation between Street Power and Shou Homeinns was upgraded again, and the two sides announced that by opening up BTG Homeinn's 120 million membership system, member users staying at BTG Homeinns hotels can not only directly rent street power products through the BTG Homeinn APP, but also enjoy customized exclusive benefits such as "free time and point redemption". Through this cooperation upgrade, Street Electric has opened up the industry's first, closely binding the user's refined operation with the partner's user experience upgrade, and deeply excavating the traffic value in the business travel scenario. At present, 13 hotel brands under BTG Homeinns, including Puyin Hotel, Man man Hotel, Heyi Hotel and Motel Hotel, have set up street power equipment and realized the rights and interests of members. The opening up of members' rights and interests will effectively enhance the user stickiness and brand loyalty of both sides of the cooperation and maximize the benefits of cooperation.
In the layout of high-end hotels, the cooperation between Jiedian and New Century Hotel Group will open up the key coverage of high-end business travel groups. As one of the leading hotel groups in China, New Century Hotel Group has won the reputation of many high-end customers with its intimate "New Century Care" service, which coincides with the original intention of Jiedian to provide value services for partners. At present, Jiedian has achieved the settlement coverage of 150 stores nationwide under The New Century Hotel Group, which will help Jiedian further improve service standards and innovation, and accumulate more experience in serving high-quality merchants and high-quality customers.
In addition to BTG Homeinns and New Century Hotel Group, Jiedian has also cooperated with Well-known hotel chain brands in China, such as Pai Hotels, iu Hotels and Vienna Hotels under Jin Jiang Group, as well as well-known hotel chain brands such as 99 Chain, Super 8 Hotels and Minshan Group. The layout of the shared charging treasure in the hotel scene combines instant charging with the needs of the travel scene to provide convenience for business people and tourists. The connection between street power and hotel membership system brings real benefits to users and brings convenient services and exclusive experience to the hotel industry.
The shared charging treasure has entered the deep ploughing period of the industry, and the street power technology continues to lay out the all-scenario empowerment strategy
In the past few years, Street Power has been actively striving to build a full-scenario layout through value services and cross-field cooperation, and is gradually expanding the ecosystem of "shared charging treasure +" in the fields of catering, convenience stores, entertainment, public services, and public transportation. Under the empowerment strategy, through the model of "street electricity + business + user", Street Power actively revitalizes the "uninterrupted power ecosystem", provides more value-added services for partner users, and actively embraces and participates in the construction of digital life. The in-depth cooperation between Street Power and well-known hotel chain brands such as Homeinns of BTG will further deepen the all-scenario layout strategy, and at the same time further expand the value service scenarios and service system improvement.
According to public data, by the end of 2018, street power has achieved coverage of more than 300 cities across the country, with a cumulative user of more than 100 million and a daily peak of 1.8 million. Strong market coverage capabilities and a wide user base provide a strong guarantee for street power in terms of full-scenario layout and user big data, and the refined and gridded market operation strategy makes street power's business services more efficient and accurate.
According to the "2019 China Shared Charging Treasure Industry Research Report" released by iResearch, Street Power ranked first in the industry with an index of 57.1% and 4.7 in the first half of 2019 in terms of merchant brand awareness and merchant service satisfaction, respectively. Through in-depth cooperation with partners, Street Power has been striving to add to the refined operation and service upgrade of users, and achieve win-win or even win-win with partners through complementary advantages and resource grafting. With the advancement of the full-scenario layout in various fields, Street Power will provide more convenient and safer uninterrupted power services for more and more merchants and users.
At present, the shared charging treasure industry has entered the deep ploughing period of the industry, and with the deep cultivation of shared charging treasure in hotels and even more vertical fields, more opportunities and possibilities are being explored. As the head platform of the shared charging treasure industry, Street Power has always maintained its leadership in the industry and explored new models and paths for the development of the industry.