According to the data of Tianyancha, recently, Beijing Hammer Digital Technology Co., Ltd. added a new ruling on the withdrawal of bankruptcy liquidation application, which allowed Star Precision Technology (Shenzhen) Co., Ltd. to withdraw the bankruptcy liquidation application for Beijing Hammer Digital Technology Co., Ltd. The ruling is dated August 9, 2021. The topic of when Luo Yonghao will pay off his debts has once again aroused concern.
In this regard, Luo Yonghao's company made a friend and responded to the Nandu reporter that this is the debt and case generated during the operation of the mobile phone business of Hammer Technology, the two sides have reached a settlement, and the creditor's application for bankruptcy liquidation procedures have been withdrawn, "At present, Teacher Luo is still working hard and repaying the remaining debts for the company as planned, and it still takes a little time, thank you for your attention." ”
In recent months, Luo Yonghao has repeatedly announced on Weibo that live e-commerce is not his favorite business, and he will return to the technology industry to start a business after paying off his debts. On January 20, he also said on Weibo, "The return to the technology world in a few years, the era of mobile phones has passed, we will see you on the next generation platform." (Note: The 'next-generation platform' is not the broken 'metaverse' that Xiaozha calls it)."
Throughout the year of 2021, there is also Luo Yonghao's live broadcast room "to Luo Yonghaohua". At present, Luo Yonghao's Douyin live broadcast room has achieved 7x24 hours of uninterrupted live broadcasting, but Luo Yonghao himself has rarely appeared in the live broadcast room, instead of making a friend of the various young anchors hatched; in addition, making a friend has also launched a number of vertical anchor accounts such as food, wine, and clothing in addition to Luo Yonghao.
It is worth mentioning that on January 15, Luo Yonghao also called for the new clothing brand to "reload" on Weibo, and the first BK1 casual shoes reloaded on this day were also on the shelves to make a friend live. According to Luo Yonghao," "Reloading with almost exactly the same solid materials and workmanship, reproducing the classic designs of the 20th century that have passed the patent protection period, with the help of the advantages of China's sneaker supply chain, the classic models of these global footwear giants in the last century are brought to young shoe lovers and rational sneaker consumers with limited income at the original 1/2 or even 1/3 price." ”
From the perspective of shareholder composition, reloading this brand is inextricably linked to Luo Yonghao's live broadcast. The store qualifications of Tmall and Douyin Xiaodian show that the main body of reloading is Reload (Beijing) Technology Co., Ltd. (hereinafter referred to as "Reload Technology"). According to The data of Tianyancha, the parent company of reload technology is Longquan Gongbu Digital Technology Co., Ltd. (hereinafter referred to as "Longquan Gongbu Digital Technology"), and Huang He, the founder of a friend, holds 40% of the shares in Longquan Gongbu Digital Technology, and Luo Yonghao's brother Luo Yongxiu holds 20% of the shares.
Judging from the sales data, the main sales platform for reloading is Douyin. The highest-selling BK1 casual shoe in the reloaded Tmall store sold only 77 pieces a month. But in the Douyin small shop, the shoe has sold 5880 pieces, and the highest-selling white duck down down jacket has sold 8573 pieces. In addition to being listed in the live broadcast room where you make a friend, the reloaded Douyin store live broadcast room has also been broadcast live around the clock. In addition to helping the brand with goods, making a friend is using its supply chain advantages and traffic advantages to build its own brand.
("Reloaded" Douyin store and live broadcast room)
Written by: Nandu reporter Wang Chenchen