According to the data of the leading defective automobile product information collection platform in China, the cumulative number of complaints about domestic SUVs in the fourth quarter of 2021 was 12,179, and the data of the Association of Automobile Manufacturers showed that the sales of domestic SUVs (excluding imported vehicles) in the same period were about 3.056 million units, of which the sales volume in December was the highest, about 1.114 million units. According to statistics, the average sales ratio of SUVs supported by sales data in the fourth quarter of 2021 was 22.1 per 10,000, which was significantly lower than that of 31.7 per 10,000 in the third quarter, and the overall complaint sales ratio was better.
In the fourth quarter, the domestic SUV market picked up, and the cumulative sales exceeded the sales of cars in the same period. In the fourth quarter, the number of complaints about SUVs exceeded 10,000 for the third consecutive quarter, far exceeding that of other types of models, but the number of complaints decreased slightly from the third quarter.
Sales bottomed out and rebounded
The number of complaints is a record for the same period
Judging from the changes in sales in each quarter in the past year, the sales of SUVs (except imported cars) in the fourth quarter terminated the "three consecutive declines", achieved a bottoming rebound, and returned to 3 million vehicles again, up 38.3% month-on-month and down 4.8% compared with the same period last year.
Different from the sales trend, the domestic SUV models rushed back down in the fourth quarter, and the number of complaints fell by 8.5% month-on-month. However, compared with the same period last year, it still showed an upward trend, up about 9% year-on-year, creating a record high in the same period of history.
62 best-selling models
The complaint sales ratio is better than the average of its peers
As a leading domestic defective automobile product information and owner quality complaint information collection platform, The Vehicle Quality Network adopts the "complaint-to-sales ratio" evaluation system to analyze domestic SUV products in the fourth quarter of 2021. In addition to imported models, there were 293 SUVs supported by sales figures in the fourth quarter, and the sum of their sales was about 3.056 million units. In order to ensure the accuracy of the data, the car quality network only counted the first complaint cases of these 293 models, and finally calculated that the domestic SUV complaint sales ratio in the fourth quarter was 22.1 per 10,000.
According to statistics, the average domestic SUV sales in the fourth quarter were about 10,431 units (average monthly sales of 3,477 units), and a total of 85 of these 293 models exceeded the average, becoming the hot SUV model in the fourth quarter. Among them, 62 models complained that the sales performance was better than that of all SUV models in the same period, and it had a good quality reputation foundation in the domestic hot-selling SUVs, and the product quality stability performance was better than other domestic SUV models. The specific performance of the sales ratio of these hot-selling models is as follows:
As shown in the figure, including the above 62 models, a total of 68 models complained that the sales ratio was better than all models in the same period, and it was in a leading position in the domestic passenger car market in the same period. As a relatively objective measure, consumers with recent car purchase needs can focus on the above models.
Independent brands continue to strengthen
The proportion of Ashkenazi brands has rebounded
Judging from the proportion of selected models in various countries, independent brands still remain strong, although the number of models on the list is the same as in the third quarter, but the proportion has increased by 1.9 percentage points. The performance of German brands has picked up in the quarter, and the number and proportion of models on the list have increased to a certain extent. It is worth noting that the European brands represented by Volvo in the fourth quarter once again missed the list.
summary
Judging from the ranking of this quarter's list, independent brand models still occupy the initiative, a total of 8 models were selected in the top ten of the list, which was the same as last quarter, and the ranking of the listed models has generally improved, and the top five on the list have spent their own brands. In contrast, the performance of Japanese and German brands this quarter is also remarkable, of which the number of German brands not only increased in the number of models on the list, but also improved the performance and ranking of the complaint sales ratio of the listed models, with a total of 2 models entering the top 20 of the list.
Specific to the list, wuling xingchen, the top of the list last quarter, slipped to the second place this quarter, but the complaint volume and sales ratio performance is still worthy of recognition. LISTED IN DECEMBER 2021, SAIC MG ONE came out on top with "zero complaints" and good sales performance, and continued to consolidate the leading position of its own brand. Listed for more than a year, Lynk & Co 06 achieved a counterattack in the fourth quarter, the ranking soared to the third place, while the number of complaints decreased, sales increased significantly, short-term performance is worthy of recognition, look forward to continuing efforts. In the fourth quarter, Great Wall Motor's models once again "dominated the list", and a total of 7 models were selected for the list, but the ranking was relatively low. It is worth mentioning that FAW Toyota Crown Landplay, which has been listed for less than half a year, was listed in the top ten for the first time this quarter, becoming a model for all Japanese models, and the complaint sales performance is significantly better than that of GAC Toyota Highlander, which is also a sister model.
Judging from the luxury brands shortlisted in this quarter, a total of 10 models entered the list, which was the same as the third quarter. FAW-Volkswagen Audi emerged as the winner of the quarter, with a total of three models entering the list, but ranking lower. Mercedes-Benz, BMW and Cadillac each made 2 models on the list, of which Beijing Mercedes-Benz GLC performed eye-catching in the quarter, complaining that the sales ratio had increased significantly compared with the third quarter, and the ranking soared to 13th, becoming the leader of all luxury brand models.