According to the data of the leading domestic defective automobile product information collection platform, the total number of domestic car complaints received in the fourth quarter of 2021 was 18,333, and the data of the Association of Automobile Manufacturers showed that the sales volume of domestic cars (excluding imported cars) in the same period was about 3.032 million units, of which december sales were the highest, about 1.104 million units. According to statistics, the complaint sales ratio of cars supported by sales data in the fourth quarter of 2021 was about 37.7 per 10,000, and the value was lower than that of 41.5 per 10,000 in the third quarter, and the overall complaint sales volume ratio showed signs of improvement.
The cumulative sales volume of the domestic car market in the fourth quarter increased significantly compared with the third quarter, especially the sales of medium-sized cars rose by 46.2% quarter-on-quarter, becoming the largest car model in this quarter. In the same period, the number of complaints about various sedan models rose to varying degrees quarter-on-quarter, with small cars increasing the most, up about 4.9 times from the third quarter.
Sales bottomed out and rebounded
The number of complaints "tripled" reached a new high
Judging from the changes in sales in each quarter in the past year, the sales of cars (except imported cars) in the fourth quarter ended the previous "three consecutive declines", showing a bottoming rebound trend, up 35.5% quarter-on-quarter, but still slightly down compared with the same period last year.
As shown in the chart above, unlike the sales trend, the number of car complaints continued to rise in the fourth quarter, showing a stepwise growth, creating a record high in the same period of history, up 24.3% quarter-on-quarter and 42.1% compared with the same period last year.
42 best-selling models
The complaint sales ratio is better than the average of its peers
As the leading defective automobile product information and owner quality complaint information collection platform in China, The Vehicle Quality Network adopts the "complaint-to-sales ratio" evaluation system to analyze domestic car products in the fourth quarter of 2021. In addition to imported models, a total of 206 cars were supported by sales data in the fourth quarter, and the sum of their sales was about 3.032 million units. In order to ensure the accuracy of the data, the car quality network only counted the first complaint cases of these 206 models, and finally calculated that the domestic car complaint sales ratio in the fourth quarter was 37.7 per 10,000.
According to statistics, the average domestic car sales in the fourth quarter was about 14,719 units (the average monthly sales volume was about 4,906 units), and a total of 60 of these 206 models exceeded the average, becoming the hot selling car in the fourth quarter. Among them, 42 models performed better than the domestic car complaint sales in the fourth quarter of 37.7 per 10,000, with a good quality reputation foundation in the domestic hot cars, and the product quality stability performance was better than other domestic car models. The specific performance of the sales ratio of these hot-selling models is as follows:
As shown in the figure, among the 42 models on the list, 33 models have a complaint sales ratio of 28.7 per 10,000 that is lower than that of all models in the same period, and the complaint sales ratio is in a leading position in the domestic passenger car market in the same period. Overall, the complaint-to-sales performance of the 42 models shortlisted in the list in the short term is worthy of recognition, and consumers with recent car purchase needs can focus on the above models.
The proportion of Ashkenazi has rebounded
American brands play a stable role
In the fourth quarter, a total of 15 models of independent brands were selected for the list, which is still the national brand with the most models on the list, but its proportion has declined in the third quarter. The number of models listed by German brands increased this quarter, with a total of 12 models on the list, accounting for an increase of 6.4 percentage points compared with the third quarter. In addition, the American brand still has 4 models on the list this quarter, and the overall performance is remarkable.
summary
It can be seen from the ranking of this quarter's list that although the number of models with independent brands entering the top ten of the list has decreased, all of them are concentrated in the top five, and the overall performance is still remarkable. In contrast, although the number of Models listed by German brands has increased significantly, it is generally ranked lower, and the overall performance is less than in the third quarter.
Specific to the list, "list one" still belongs to its own brand, and Changan Benben EV ranked first with excellent complaint sales than performance, and the overall performance has improved significantly compared with the third quarter. There are still 4 pure electric vehicle models in the top five of the list, among which the new BYD Dolphin, a new model listed in the third quarter of 2021, performed eye-catchingly, ranking among the top five in the list for the first time, and the short-term complaint sales ratio performance is worth affirming. It is worth mentioning that SAIC MG 5 became the leader of its own brand fuel models in this quarter, and its complaint sales volume has increased significantly compared with the third quarter, and it is expected to continue to work hard and continue to maintain. In the fourth quarter, as the only Korean model in the list, Beijing Hyundai Elantra once again topped the top ten of the list, which is also the highest ranking of Korean models in the list in the past two years, and its complaint sales performance has also improved significantly.
In contrast, a total of 6 models in the list of luxury brand models were shortlisted, an increase of one over the previous quarter. Among them, Mercedes-Benz and BMW brands each have 2 models selected for the list, Cadillac still has 1 model selected, and Audi also bid farewell to the haze of the third quarter, and 1 model is on the list this quarter. Overall, the majority of the first-class brand models selected in this quarter complained that sales were better than in the third quarter, and the rankings improved. Among them, it is worth mentioning that the complaint sales ratio of Beijing Benz E-Class in this quarter has increased significantly compared with the previous quarter, and the ranking has also jumped to the top ten, pressing the BMW 5 Series and becoming the leader of luxury brand models in the fourth quarter.