According to the data of the leading domestic defective automobile product information collection platform, the data of the vehicle quality network, in the first quarter of 2022, a total of 13,241 domestic car complaints were accepted, and the data of the Association of Automobile Manufacturers showed that the sales of domestic cars (excluding imported cars) in the same period were about 2.59 million. In addition to imported models, there are a total of 207 cars supported by sales data in the first quarter, in order to ensure the accuracy of the data, the car quality network only counted the first complaint cases of these 207 models, calculated that the average car complaint sales ratio in the first quarter of 2022 was 32.9 per 10,000, and the value was significantly lower than 37.7 per 10,000 in the fourth quarter of 2021, and the overall complaint sales ratio showed a continuous good trend.
35 hot-selling models complained about the sales ratio
Better than the peer mean
As a leading information collection platform for defective automobile products in China, Car Quality Network adopts the "complaint to sales ratio" evaluation system to analyze domestic car products in the first quarter of 2022. According to statistics, the average domestic car sales in the first quarter were 12,510 units (the average monthly sales volume was about 4,170 units), and a total of 58 of these 207 models exceeded the average, becoming the hot-selling cars in the first quarter. Among them, there are 35 models that perform better than the average domestic car complaint sales ratio of 32.9 per 10,000 in the first quarter, which has a good reputation foundation in the domestic hot-selling cars, and the product quality stability performance is better than that of other domestic car models.
The number of sales complaints fell twice
Complaint sales continued to improve than performance
Judging from the changes in the sales volume of car complaints in each quarter in the past year, the number of complaints about cars (except imported cars) in the first quarter has dropped significantly, down 27.8% from the fourth quarter of 2021, ending the previous "three consecutive increases". However, compared with the same period last year, the number of complaints in the first quarter still maintained positive growth, up 23.7% from the first quarter of 2021. In line with the trend of complaints, the sales volume of cars in the first quarter showed a trend of soaring and falling, down 14.6% from the fourth quarter of 2021. But overall, sales in the first quarter are still significantly higher than in the first three quarters of 2021.
As shown in the figure, it can be seen from the changes in the sales ratio of car complaints in each quarter in the past year that the overall trend of soaring and falling, the value of car complaint sales in the first quarter of 2022 fell to the second lowest point in the past year, and the quarterly complaint sales ratio performance improved compared with the third and fourth quarters of 2021.
Complaints that sales are less than SUV performance
Compact cars and mid-size cars drag their hind legs
The cumulative sales volume of the domestic car market in the first quarter decreased slightly compared with the fourth quarter of 2021, and it still lagged behind the SUV model in the proportion of total sales, and the gap between the two gradually widened. Among sedan models, mid-size cars saw the largest decline in sales, down 16.6% from the fourth quarter of 2021. In the same period, the number of complaints about various car models has declined to varying degrees quarter-on-quarter, of which small cars have the largest decline, down 75.6% from the fourth quarter of 2021, and the number of complaints has gradually returned to normal.
Judging from the complaint sales ratio of each model in the first quarter, the complaint sales ratio of small cars, mini cars and medium and large cars is lower than the average complaint sales ratio of cars in the quarterly 32.9 per 10,000. In contrast, the complaint sales ratio of compact cars and medium-sized cars is higher, even higher than that of SUV models in the same period, and the overall performance is not good, which drags the performance of the car quarterly complaint sales ratio.
Service issues stand out
The proportion of complaints about quality problems fell
From the proportion of car complaint types in the first quarter, it can be found that quality problems are still the hardest hit areas of complaints, but the proportion of complaints has decreased compared with the fourth quarter of 2021. In contrast, the proportion of complaints about service problems and other problems has increased compared with the previous quarter, of which the proportion of complaints about service problems has increased for three consecutive quarters, which has exceeded 1/4 of the total number of complaints in the first quarter.
The independent brand is the only one
Japanese brands have underperformed
In the first quarter of 2022, independent brands still led the way, and the proportion of models on the list increased significantly compared with the previous quarter, far ahead of other brands in other countries. In contrast, the number and proportion of Japanese brands on the list have declined compared with the fourth quarter of 2021, and the overall performance is not satisfactory.
Data to watch
As can be seen from the ranking of this quarter's list, the number of models selected by Ashkenazi brands in the top ten of the list has increased, and the performance is better than that of other brands in other countries. Although the number of models on the list of Japanese brands has decreased, the ranking of models in the list has improved compared with the previous quarter.
Specific to the list, Changan Benben EV successfully defended its title with excellent sales and complaint volume results, and its complaint sales volume ratio improved compared with the previous quarter, and the value has dropped to less than 1/10,000. Jetta VA3 made a strong comeback this quarter, not only rising to fourth place, but also significantly lower than the previous quarter, with remarkable performance. It is worth mentioning that the Guangqi Honda-type Gege, which was listed at the end of 2021, ranked in the top five of the list for the first time this quarter, becoming a model for Japanese brand models in the list, and the short-term complaint sales ratio performance is worth affirming.
In contrast, a total of 6 models in the list of luxury brand models were shortlisted, which was the same as the previous quarter. Among them, Mercedes-Benz and Audi brands each have 2 models selected for the list, and Cadillac still has 1 model selected. Somewhat surprisingly, no BMW brand models were on the list this quarter. Overall, except for the Hongqi H5, the complaint sales ratio of the rest of the luxury brand models on the list has improved compared with the fourth quarter of 2021, especially the Cadillac CT5, which not only has greatly improved its ranking, but also made significant progress in word-of-mouth performance. Beijing Benz E-Class is still the leader of luxury brand models in this quarter's list, ranking in the top ten of the list, and the complaint sales ratio has also improved significantly compared with the previous quarter.