Author: Imperial Group_Day.)
The characters of the story will die after 100 days, which is the message that the comic "Crocodile Who Will Die in 100 Days" tells the reader in the first episode. The Crocodile That Will Die in 100 Days is a four-panel manga created by きくちゆうき, serialized on the author's personal Twitter in the form of daily updates, featuring the words "There is still a day before death" marked outside the frame.
The theme of life and death is too heavy, but the storyline of the manga does not focus on the ritual sense of the protagonist's death, but instead shows the protagonist's daily life in the early stages. He will amuse children he doesn't know; he will care about his friends; he will invest more time in things he likes. The crocodile is loved by the majority of netizens in this way, probably because he is very much like you and me in reality. This article will not introduce too much about the content of "The Crocodile Who Will Die in 100 Days", but wants to let everyone know about the storm caused by the end of the manga. (The crocodile that will die in 100 days will be replaced by "100 Crocodiles")
< h1 class= "story_block" > careless marketing after the death of the crocodile</h1>
"100 Crocodiles" began serialization on December 12, 2019, and officially ended on March 20, 2020. After telling everyday, professional and emotional stories, the crocodile finally ushered in his own death - he died on the way to cherry blossom viewing, and had an accident after saving a chicken on the road. There is no depiction of the time of death or after death, and the picture is finally fixed on the cherry blossom rain on the street. According to the author, the story of "100 Crocodiles" was inspired by a friend who died in an accident, and he wanted to let everyone experience the preciousness of time.
The biggest selling point of "100 Crocodiles" is the countdown to death, and this setting is often used in other works. Therefore, the death countdown is often used as a gun by the creators, becoming a key point or fuse for plot conflicts. But the countdown to death in "100 Crocodiles" is different, although it runs through the beginning and end, it goes beyond the "God perspective" and wanders outside the story, and this information is only presented to the reader. Because of this, the ending of "100 Crocodiles" is bound to spark a discussion no matter what it is. If you take an example, then this appetizing process is the same as "Your Turn", the specific process is no longer important, many people just want to know the ending with a curious mentality.
The author has always updated the story of "100 Crocodiles" on time at 7 pm Japanese time, but the 100th day is 20 minutes late. In this short period of time, netizens waited eagerly, "Hasn't the tweet of Mr. Crocodile's death been updated yet?" "We won't see it when we're dead, will we?" "Won't it be updated after you die?" Speculations about the future have continued, and some people have begun to speculate about the cause of the crocodile's death. After 100 days of waiting, the author made netizens wait for 20 minutes more, which is not a clever method.
Dozens of minutes after the crocodile's death, the author shared a video of the Japanese group いきものがかり and "100 Crocodile" linked to the MV called "生きる", which can be translated as "alive". At that time, netizens were still feeling sorry for the death of the crocodile and were touched by the song.
More than an hour after the crocodile "died", the official Twitter of "100 Crocodile" appeared for the first time and released a textless tweet, using GIFs to inform the public that "100 Crocodile" will launch a book, will also be filmed, and there will be a variety of peripheral goods and theme activities in the future.
It was posted at 8:46 p.m. Japan time on March 20, 1 hour and 26 minutes after the final call was released
After that, the official account also sent several tweets related to "100 Crocodiles", also without any text, including that LOFT will hold a memorial pop-up shop for "100 Crocodiles" and an online lottery for "100 Crocodiles" (similar to a network reward).
The loft 100 crocodile memorial pop-up shop is quite abundant
The rapidity of commercial publicity is in stark contrast to the rhythm of the 100 Crocodile comics. For the publication of the book "100 Crocodiles", most netizens are still very supportive, after all, this comic has been watched for 100 days, whether it is for the author or the character, as a fan, you can fund it. But for most other commercial collaborations, some fans of the original work feel uncomfortable, and even perceive a wave of human blood steamed buns.
Although the work has nothing to do with reality, for many people, it was not long before they learned of the crocodile's death. At this time, an official account suddenly appeared and began to peddle various peripheral products. "It feels cold." " So fast! Better! Ha ha. What the big night is, at least after the first seven. Many fans of the original work left messages under the official tweet, expressing their dissatisfaction with this kind of "careless marketing".
In the next two or three days, this official also sent many commercial linkage messages, and there was also no text
< h1 class= "story_block" > aftermath</h1>
After experiencing a marketing binge, many netizens found that all this was obviously designed, and the publicity must be the result of long-term planning. Soon someone noticed that the public relations plan at the bottom of the MV of "生きる" wrote the name of Neneyoshi Yangping, and it was verified that this person worked for Dentsu.
Dentsu is also a cooperative company that sells ベイシカ in the vicinity of "100 Crocodile". Combined with the two clues, many people speculate that Dentsu mainly planned the marketing of "100 Crocodiles", and many netizens became even more angry after the news came out.
Dentsu is Japan's largest advertising agency and the fifth largest in the world, having been founded for more than 100 years. Dentsu's development and growth are inseparable from the foundation laid in the early years. Dentsu's fourth president, Hideo Yoshida, established ten employee codes in 1951, known as the "Ten Rules of Ghosts." Ghost Ten is as follows:
You have to find something to do, don't wait passively for instructions.
Do things first and then preemptively, and cannot be passive.
To be in the company of big work, dealing with small work will only narrow the pattern.
It is necessary to challenge difficult things with wolf hunger and thirst, and only then will there be progress.
Before reaching the goal, if you see God kill God and destroy Buddha, even if you are killed, you must not give up.
Be the pusher around you. Pushing and being pushed, the two are as far apart as heaven and earth for a long time.
Settle and move. Only by having long-term strategy, patience and willingness to work hard will we produce correct efforts and hopes.
Have faith. Otherwise, the work will be bold, tough, and thick.
Pay attention to all aspects, rack your brains without slackening off and not neglecting, so as to be called "service".
Don't be afraid to rub. Friction is the mother of progress and a positive fertilizer, otherwise it will be humble and weak.
Oni Ten is an extremely strict working principle, and at best it reflects the sacrifices made by that generation for Japan's post-war economic recovery. However, after the suicide of Dentsu male employees in 1991, it disappeared from the new staff manual, and the ordinary employee manual remains. In December 2015, Dentsu had another suicide incident of new employees overworking, after which Dentsu said that it would remove Ghost Ten from its employee handbook from 2017.
In addition to the two suicides, Dentsu has also had scandals such as tax avoidance, advertising fraud, unauthorized use of aerial photography, and the previous plagiarism of the Tokyo Olympic logo is also related to Dentsu. In short, this is a strong but widely criticized company.
Following Dentsu's clues, some netizens began to investigate the author's social network, and finally found that the author had visited Hakonesaki Station on December 4, 2019, and said that "I talked for about two hours and was very happy." So a kind of speech appeared on the Internet, indicating that the author went to the "Dentsu Research Institute" near the station at that time, and began to serialize "100 Crocodiles" a week later. All of this is Dentsu's marketing ploy, a scam created jointly by Dentsu and an unknown cartoonist.
There is no real evidence for this claim, and the "Dentsu Research Institute" may also be fictional, more like a fabrication than an inference. But the rhetoric was fearsome, and it quickly spread online. Some people don't want to see their favorite works being treated like this, and they don't want Dentsu, a company that has forced people to die, to market a manga work with the theme of "death", and eventually anger overshadows reason, and many people begin to believe that "100 Crocodiles" is Dentsu's marketing method. The call to link Dentsu and "100 Crocodiles" quickly overshadowed the emotion of the manga and became the first topic of daily promotion.
The two also talked about the storm during the live chat between Yoshiki Mizuno and the author of "100 Crocodiles" during the live chat event between Yoshiki Mizuno. Mizuno said: "Dentsu did participate, but the whole thing was not planned by Dentsu. The author said with tears: "I am grateful to those who have a sense of empathy because of what I have done." I feel very sad and sorry for the claim that there are big companies manipulating the whole thing behind the scenes. ”
The trademark registration in conjunction with 100 Crocodile was proposed on January 16, 2020, after the comic was serialized for some time. We can basically determine that "100 Crocodiles" was not planned by a large company at first, but only after the company intervened to consider commercialization. The specific timing of the decision to commercialize is not known, and it is only now known that the peripheral goods printed with "MADE IN CHINA" were manufactured before the Chinese factory stopped working.
<h1 class = "story_block" > the departed olders</h1>
Before "100 Crocodiles", there were actually many fictional characters who died to make fans sad. Li Shiche and Rao are two special examples, in addition to the fact that the death itself has aroused discussion among readers, the two have also been officially treated.
Rishi is a supporting character in the manga "Tomorrow's Father", with excellent strength and cool head to achieve 13 consecutive KO opponents, is a talented boxer. His impulsive behavior led to a ban, and because he did not obey the punishment, Li Shiche was sent to a juvenile correctional center. Later, Rishi Cher and the protagonist Kojo were tied in the competition, so they decided that they were their lifelong opponents. Later, the two met on the field. Because Li Shiche's personality is a big man, the author arranged a weight loss link for him, and li Shiche, who had lost weight, stood in the same ring as Xiao Zhang. The match ended with Rishi che winning, but in the end he also died in the ring.
After the manga was updated, Kodansha, which serialized the manga "Tomorrow's Father", held a funeral for Rishi ishito on March 24, 1970. The displays, sets, and chanting in the venue were arranged according to the formal funeral procedures, and there was also an incense burning session, and many fans participated in this activity at that time.
Although the process is formal, everyone guesses that the whole funeral is actually a means of publicity. At that time, the animation of "Tomorrow's Father" was about to start broadcasting, and the whole funeral was also a fan event, because the process was too formal, this matter still shocked Japan at the time, and some media also reported on this matter.
Later comics also left a message board for Rishi che
On April 18, 2007, Koyasan Tokyo Annex hosted the funeral of Lao's character from Hokuto Shinken, titled Lao's Ascension Style. This is also an official marketing ploy designed to promote the manga "True Savior Legend Hokuto God Fist Lao Chuan Battle Chapter". Although the example of powerful Shiche is the first, Rao is the first anime character to hold a funeral in a real temple. Officials also specifically noted that "if you can, please wear mourning clothes to participate in the ceremony." It was also raining lightly, which made the atmosphere of the funeral more serious.
This title is really possible
Using the death of the character in the work to promote the work is not unusual in the second dimension, and now even if the official has no will, fans will play some of the character's death terriers. In the name of the funeral, it was actually a propaganda work, but the two funerals at that time did not arouse the disgust of fans, which may mean that the official did a good enough job. Normal people don't want creators to starve to death, but for the marketing methods of Crocodile 100, I only hope that they can give those who like characters and works more time to digest emotions, and I can't say how long this process will be, but it is definitely not more than an hour after death.