"I think the colour design of LG's Series impressed me so much that it reminded me of the colorful light of snowflakes shining in the sun when they rose in the air, and the moment of struggle that symbolized freedom and courage was intoxicating" – Cheng Shuang, world champion of freestyle skiing aerial skills.
The 2022 Beijing Ice and Snow Event is in full swing, snow sports have produced a number of medals, and I had the honor to interview Cheng Shuang, the world champion of freestyle skiing aerial skills, to listen to her story of color, which is also the beginning of her relationship with the LG Objet Collection.
As a former freestyle skiing aerial skill world champion, Cheng Shuang spends most of her time in the training ground, often accompanied by only white snow, but in her heart, she also yearns for the beauty of colors with thousands of meanings. Although Cheng Shuang, who trained outside for many years when he was a child, could not often go home, he would still seriously decorate his room, and the elements of skiing could be seen everywhere in the home. But she still regrets that when she was a child, her home did not have more colorful furniture as decoration.
As a representative brand of "decorative home appliances" in the industry, LG launched the new LG Objet Collection with the concept of artwork, which is no longer a simple home appliance or furniture in the traditional sense, but realizes the combination of home appliances and space, giving the meaning of home appliance art. LG Objet Collection believes that the use of color is also one of the artistic presentation forms of home appliance aesthetics, and this idea also coincides with Cheng Shuang.
LG Objet Collection series of home appliances, the most eye-catching is its frozen and refrigerated separation of four-color free combination of embedded refrigerator, can be freely matched to create an exclusive style, bringing consumers a unique home appliance collection fun and novel experience. In addition, the free-form embedded refrigerator and wash-drying machine with color-block design is also unique. Cheng Shuang said that the transformation of the home has made her from a home occupant to this special space owner, never thought that home appliances can also be integrated into the home space design like works of art, LG Series for her is not just to change a home appliance so simple, but to achieve home decoration and art body and mind of the double renewal.
With consistent professional quality, long-term innovation around users and continuous enhancement of the artistic beauty of home appliances, this has always been the concept pursued by LG Objet Collection. This is also the reason why the LG Series can gain the favor of Cheng Shuang. "I think the color design of LG's Series impressed me a lot, it reminded me of the previous competitions, when the snowflakes were illuminated by the sun, and the moments of struggle that symbolized freedom and courage were intoxicating," Cheng said.
Up to now, the Beijing ice and snow event has produced many unforgettable moments, the figure of the athletes fighting makes people tear up, the LG Objet Collection series detonates the ice and snow season with color, and Cheng Shuang cheers for the athletes together, love to fight to win, can win more medals and honors for China!