The sales performance of the new domestic car-making forces in January is really a wave of uneven waves, some time ago just according to their respective published sales data to re-divide the camp echelon, Nezha to catch up with the old big brother Weilai's fresh energy has not yet dissipated, because of the arrival of the number of dangers in January was re-hit back to the original position.
From the perspective of vehicle insurance data, the overall ranking of new car-making forces is still stable, and the larger changes are mainly concentrated at the end, such as the familiar Xilis SF5 plummeted by 93.4% in January, only achieving sales of 116 vehicles, while the performance of Xinte, which has long been difficult to find, ranks second from the bottom with a monthly sales of 2 vehicles.
Is it a little surprising that such an achievement as the 2 cars on the month has not been able to become the bottom of the existence. The position of the tail of the crane was finally won by the market performance of the future car with the market performance of 1 vehicle in January. Yes, it is the store that closed, the capital chain was broken, the public account was stopped for more than a year, and the future car that was rumored to be on the verge of bankruptcy has made a comeback.
As one of the earliest new car-making forces to enter the new energy track, Qiantu Automobile, founded in 2015, did not stay on the "PPT" concept like the Ranger, with the endorsement of the parent company Great Wall Huaguan, which has a large number of new energy vehicle technology reserves, Qiantu Automobile soon independently developed and manufactured the first high-performance electric sports car - Qiantu K50, which was officially listed in 2018 with an official guidance price of 754,300 yuan. The appearance value really did not have to be picked, at that time there was also the reputation of "domestic McLaren", and the comprehensive performance of the product was also remarkable.
Unfortunately, because the model is too niche, consumers' recognition of electric models is limited, and the high price hinders many people who want to try it, and the future K50 is eventually abandoned by the market. At the same time, the future of the future car has also fallen into a dead end, unable to get out of the ordinary. Later, people heard about The Future Automobile, most of which were mainly negative, such as the closure of the first directly operated store of The Future Automobile in the country, the abandonment of the Suzhou production base, and the demand for salary loans and rights protection...
With the intensification of the domestic new energy market, the future car, which has been silent in the dark for more than two years, finally can't hold back its loneliness and returns to the public vision through the push of "lighting up the heart, the future is promising". In the same month, a future planning sharing meeting was held and the "three new" plan was released. Although the content shared is very rich, the core is actually only three points: resuming K50 sales, listing new cars K20, and laying out overseas markets.
It is worth mentioning that at this strategy sharing meeting, the K50 also resumed production and rolled off the production line and officially delivered to new users. So maybe the insurance number on this K50 in January is from here, which not only allows the future car to brush a wave of existence in the market, but also can be seen as the beginning of a new journey for the future car.
The future car returned to the track this time, seemingly full of confidence and morale, but in fact still need to face a lot of pressure and challenges.
For example, the K50, a high-end electric sports car that has become very old. At present, the new domestic car-making forces in the luxury electric market of more than 500,000 are mixed with Gaohe HiPhi X, which has won the market sales championship in this segment many times with its high playability. But K50 is taking the sports car route, its own positioning is too niche, at that time the traditional luxury brands began to exert their strength one after another, the K50 that had been discontinued, if you want to enter the game again, it is obviously not easy.
The same is true of another promising future, the K20.
The K20 is based on the K20 Concept trot, which is positioned as a two-door trot like the zero-run S01. After nearly two years of continuous bombardment of electric rookies, people's aesthetics of vehicles have long been upgraded to a new stage, and when looking at K20, it is inevitable that there will be less surprise and novelty. The performance of 6s acceleration per 100 km/h and a top speed of 190 km/h is also somewhat outdated. However, I believe that since the future bets on this car, it should be optimized and adjusted by K20, if the price is more appropriate when it is listed, it should be able to attract the attention of a few people, but because the market segment of the two-door trot is too niche, even if the future K20 starts well, it is still difficult to support the great body of the future.
If the future car wants to continue to take the high-end route, it has to find a way to come up with amazing performances in the product, this kind of play can refer to the high-end HiPhi X, but due to the various influences brought about by previous trial and error, the efforts that the future needs to make in brand building are actually much higher than other new car-making forces. However, fortunately, in the vast development space of China's new energy market, the trial and error makers are always tolerant enough, and they want to play their strengths on the stage again, and they will not suffer any restrictions. So for the comeback of the future car, even if it has had an unforgettable experience before, I still hope that it can come up with impressive capabilities and return to the mainstream track of new energy.