"Pleasant Goat" series of big movies "Happy Sheep and the Basket of gray wolves out of the future" was released in the Spring Festival this year, the current box office has reached 150 million yuan, after seven years, the "Happy Goat" series of big movies returned to the Spring Festival file, the film market has undergone great changes. Recently, director Huang Weiming, known as the "Father of Pleasant Goat", was interviewed by a Red Star News reporter to reveal the story of the film's behind-the-scenes creation.
Directed by Wong Wai Ming
Talk about difficulties
Too few pieces to schedule were not expected
Red Star News: "Pleasant Goat and Gray Wolf Basket Out of the Future" grossed over 100 million, but the schedule is not ideal, do you expect it?
Huang Weiming: I think the box office should be over 100 million, but I didn't expect that there were too few films. It may be because the Spring Festival film is more concentrated and there are more blockbusters.
Red Star News: You have posted an article calling on theaters to improve scheduling, has it had an effect?
Huang Weiming: There is a little effect, sometimes the audience sees that the schedule is relatively small, helps to do "tap water", and calls on the theater to increase the schedule.
Talk about the subject
The film conveys the spirit of not accepting defeat
Red Star News: The relationship between Pleasant Goat and Gray Wolf is also enemy and friend, will the relationship between the two change in the later works?
Huang Weiming: In the big movie, we made a sublimation, that is, (let) them face a common enemy or encounter common difficulties to solve together. Of course, their relationship will have some changes and some developments.
Red Star News: Why did you try basketball this time?
Huang Weiming: A bunch of our colleagues like to play basketball, and they are very interested in this subject, at the beginning we did TV animation, and then the animation feedback was good, and we started the production of big movies.
Red Star News: Under the boom of national sports, how to view the film's interpretation of sportsmanship?
Huang Weiming: I think what the film wants to convey is first of all the spirit of not accepting defeat, and then the fighting spirit of not being afraid of difficulties and not giving up.
Red Star News: You often interact with netizens, what is the message that is more touching to see this time?
Huang Weiming: The most touching sentence is that "Happy Ash" ("Happy Sheep and Gray Wolf") guarded our childhood, and now we are guarding you. We encountered the problem of fewer films this time, and then many viewers spontaneously recommended this film, and many friends of Amway came to see it. Of course, there are still many viewers who feel very inspirational after watching the movie, feel that they have to work harder, find their dreams, find enthusiasm, etc. I saw that they were very moved.
Red Star News: "Pleasant Goat and Gray Wolf" has been broadcast for almost 20 years now, how do you feel?
Huang Weiming: I love movies, anime and brands as much as I do. As long as you love, you will pay a lot for it, these ten years, every time you create it is like just starting to do this brand, I still maintain the original intention of creation, face each one well, and very much want to do it well.
Talk about exploration
The old IP is still trying to make new breakthroughs
Red Star News: Before the release of this year's movie, The Pleasant Goat Movie has been pressing the pause button for 7 years. What is the reason?
Huang Weiming: At that time, I stopped because I wanted to make some big changes in the content, and I wanted to stop and create a new script and make a different work. Although the big movies have stopped, our TV version is still trying new themes. When we think of "basket out of the future", we feel that we can make a big movie, because at least the theme will not repeat itself with the past, and it will also have a fresh feeling. We also wanted to do it very hot, so we returned to the Spring Festival stall after 7 years.
Red Star News: What is the biggest difference between this movie and the previous ones?
Huang Weiming: We are younger, because perhaps at present, everyone's impression of cartoons is still stuck in children watching. This time is very different from the past, that is, "happy ash" can also attract adults, so that the audience likes it, so that they look hot and boiling.
Red Star News: In the past two years, what has been discussed more is how animated movies are not so low, parents do not sleep with their children when they see it, how does Happy Goat explore in this regard?
Huang Weiming: Especially in this big movie, the emotional part we joined should also be a little more solemn, and many of us want parents to see it and feel the same way. When writing this script from a child-conscious perspective, parents will think about these parts when they look at them, and then they will be attracted. Of course, there are fierce competitions, and reversal plots, which are all factors that parents will want to keep watching.
Red Star News: Some basketball fans exclaimed: "Pleasant Goat is really not exactly a pure child-oriented anime!" "What's next?"
Huang Weiming: We will definitely have some new attempts, we may try some other sports themes, younger to develop, etc., specifically confidential.
Red Star News: "Pleasant Goat and Gray Wolf", as a big IP, will it operate in other formats in the future?
Huang Weiming: In the past, it was a relatively traditional authorization, and now we will also launch some limited digital paintings and digital prints, and we will also enter some new areas to break through in the future.
Red Star News reporter Zhang Shihao Intern Yu Xuejiao Editor Jiang Qing
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