Elephant News reporter Zhu Yongchong
On February 18, 2022, the people's daily front-page column "Striving for a New Journey and Building a New Era of Meritorious Service" published an article entitled "Historical Leapfrog of the Great Era", which mentioned, "In 2021, the archaeological excavations of Sanxingdui were broadcast live and instantly reached the top of the hot search; Henan Satellite TV's Spring Festival Gala program "Tang Palace Night Banquet" network brush screen, "Dragon Boat Wonderful Tour" Program Weibo related topics read more than 3 billion ... Public enthusiasm for traditional culture is unprecedented. ”
People's Daily strongly supports the "Tang Palace Night Banquet", why can Henan Taiwan carry the banner of cultural rejuvenation?
Years of perseverance and hard work, a day to amaze the world
As the birthplace of Chinese civilization, Henan has been the political, economic and cultural center of China in its three-thousand-year history, and the long process of civilization has left Henan with a glorious historical and cultural heritage. Rooted in the fertile cultural soil of the Central Plains, Henan Radio and Television Station has deeply excavated the values of the times contained in the Yellow River culture, adhered to the "cultural platform", and created a batch of cultural programs recognized by the people.
The 2021 Henan Spring Festival Gala program "Tang Palace Night Banquet" innovatively combines live-action dance with historical and cultural elements through scientific and technological means, and 14 plump and flexible Tang Palace sisters seem to come from classical paintings, reproducing the grand Tang Dynasty charm that people yearn for, and also making the cultural relics in the museum "alive". In this regard, some central media commented that it is "a strong cultural sound played from traditional picture scrolls".
The success of "Tang Palace Night Banquet" has made Henan TV more determined to the innovative direction of traditional cultural programs, "Lantern Wonderful Night" abandons the traditional stage evening form, and through the travel trajectory of 4 Tang Xiaomei, it connects the stories of one cultural relic after another and one cultural monument after another.
"Dragon Boat Wonderful Tour" pioneered the form of variety show "Network Drama + Network Synthesis", which is not only novel in form, but also unambiguous in content, which pushes the dissemination of traditional culture to a new height. Among them, the underwater dance program "Roselle Water Endowment", the whole underwater shooting, the dancers underwater light as swallows, clothes fluttering, for the first time on tv to achieve the visual presentation of the ancient famous "Roselle Endowment", triggered a national and even global network carnival.
After the Dragon Boat Festival, "Tanabata Fantastic Tour" and "Mid-Autumn Wonderful Tour" and "Chongyang Fantastic Tour" adhered to the unique creative method of "Fantastic Tour" and also received a lot of praise, forming the unique IP of "Fantastic Tour".
In fact, the popularity of "Wonderful Tour" seems to be accidental, but it is actually the inevitable accumulation of thick and thin hair. Henan TV has always adhered to the cultural platform for many years, from 1994 to the present 28 consecutive years of uninterrupted "Pear Garden Spring", to 2004, which is still constantly innovating "Huayu Gate", and 18 years of well-known at home and abroad "Wulin Feng", as well as the audience and industry recognized "Chinese Character Hero", "Idiom Hero", "Taste of the Hometown", "Shaolin Hero", etc., Henan TV's original intention of insisting on doing cultural programs loved by the people has never changed.
Innovation never stops, making traditional culture look to the future
In the overwhelming praise, Henantai did not stop. In addition to the "Chinese Festivals" series, Henan Tai followed the trend and cooperated with Bilibili to create a new cultural drama dance "Dance Millennium". The show consists of 5 dance commissioners and 13 dance troupes touring the Four Dynasties and writing the book "Twelve Winds Dance History" with a strange dance, which together tell the story of China contained in the dance. From ancient human beings making fires, the historical legends passed down from generation to generation, all the way to singing the patriotic feelings of modern China. Historical allusions, dance art, and national spirit are all embedded in a small screen, allowing the audience to appreciate the visual wonders while deeply understanding our common national memory, national skills, and national feelings.
There is also a serious cultural science program - the knowledge archaeology program "Hidden Details", which tells the geographical picture of ancient China and shows the subtle life scenes of ancient times, re-sorts the process of ancestors' creation of civilization and its evolution from a large number of excavated cultural relics and classic ancient books, and strives to paint a brilliant picture of the history of the evolution of Chinese civilization with the most cutting-edge academic research results.
In addition, on the occasion of the centenary of the Communist Party of China in 2021, the red theme party of Henan Satellite TV's "Just a Hundred Years of Style" adopted the traditional way of breaking the host's series and chronicle narrative, and sang the great patriotic spirit of the Chinese nation in historical reproduction and realistic inheritance.
In order to celebrate the centenary of the founding of the Communist Party of China, Henan TV also launched the first real-life documentary program of college students' red stage dramas, "Then You". With the theme of reliving the revolutionary history of college students in the new era and having dialogue with the heroes of the times, we will explore the original intention of the revolutionary predecessors and inherit the red spiritual gene.
Deciphering the "cultural code" and showing "cultural sobriety" in the inheritance of innovation
Entering 2022, the new year's "Chinese Festivals" series has met with the audience again. "Tiger Tiger Wind Chinese Tide" The Year of the Tiger Henan Spring Festival Gala was broadcast, and the topic word #Henan Spring Festival Gala immediately rushed to the first place in the Weibo hot search, and many related terms have been listed on multiple hot searches on the whole platform. South Korean girl Kim Jong-won enviously said, "In the context of globalization, the collision and integration of cultures in various countries, people in many countries like the culture of the United States and Europe, and ignore their own culture, but China does not forget its own culture, I respect it." ”
The "Lantern Fantastic Tour", just a few days ago, as the beginning of the upgraded version of the 2022 "Chinese Festival" series, the visual expression continues the aesthetic style of the national tide, and the "Wonderful Tour" is strung together through the three chapters of "Yuan", "Night" and "Lamp", so that the audience can feel the hope of the "Yuan", the romance of the "Night" meeting, and the home and country feelings of the "lamp" in Vientiane. At the same time, it integrates the current multicultural elements, showing the cultural code that the Lantern Festival can inherit for thousands of years, showing the "cultural sobriety".
"Heaven and Earth Poetry Heart", which is being filmed and produced, sets a contemporary young learner as the main line in each issue, leading the audience into a story of the times. Integrating drama, song and dance, micro-video, AR vision and other creative techniques, through political discussion content, artistic expression, youthful interpretation, diversified communication, seeking to practice the spirit of the times, and drawing the strength of progress from the millennium civilization and century-old struggle.
The main creators of Henan Taiwan are extensively excavating materials from traditional culture, refining Chinese aesthetic tastes, selecting 3D, AR technology, etc. from contemporary science and technology, opening up themes from the people's beautiful yearning, creating one excellent work after another worthy of history and the times, and finally undertaking the historical mission of strengthening cultural self-confidence, carrying forward the national spirit, and realizing great rejuvenation.
Cultural scholar Monman commented: "This combination of tradition and modernity is the creative transformation and innovative development advocated by the general secretary, which has led to a series of programs that are rooted in tradition and future-oriented, and can also be sincerely welcomed by the people." ”