How to choose a pure electric SUV with a budget of 350,000? Some people choose electric car upstart Tesla, some people favor the traditional luxury brand BBA, but more people choose Weilai ES6. Why? Look down.
There must be a reason for selling well
Putting aside various analyses, when buying a car and not knowing how to choose, you can look at the choices of most people, even if they may not be able to fully meet their preferences, but they certainly can't be wrong. There is a saying that the eyes of the masses are shining.
At present, there are not many pure electric SUVs priced at 350,000-400,000 yuan on the market, the starting price of the protagonist of this article, Weilai ES6, is 358,000 yuan, the highest version is priced at 468,000 yuan, and there is a medium-sized model price of 398,000 yuan.
In the same price range, in addition to the NIO ES6, BMW also has a pure electric SUV - iX3, the price of the two models is 399,900 yuan and 439,900 yuan, respectively;
According to the data released by WEIO, the delivery volume of NIO ES6 in 2021 reached 41,474 units (the delivery volume in the four quarters of last year was 8,088 units, 9,935 units, 11,271 units and 12,180 units, respectively), ranking first in the domestic high-end pure electric SUV market priced at 350,000-400,000 yuan.
In contrast, sales of other competitors are difficult to match. For example, the BMW Brilliance iX3 sold more than 16,000 units last year, making it the only high-end pure electric SUV with more than 10,000 units sold among all the competitors of the WEIO ES6. In contrast, Weilai, in 2021, the domestic high-end brand electric vehicles priced at more than 300,000 yuan, won 40.8% of the market share and ranked first (37% in the first half of the year, more than 44% in the second half of the year), which shows the user's love.
The reason for the blockbuster
After reading the sales comparison, I believe that many people already have a number in mind. Next, I want to analyze why NIO ES6 is the best choice from different perspectives.
First of all, look at the hard power of the product. Comprehensive evaluation, WEILAI ES6 is a pure electric SUV with online appearance, large space, strong power and good level of intelligence. In addition, there is a very key point, that is, Weilai has become a representative brand of domestic high-end pure electric vehicles, although it cannot be called a luxury brand like BBA, but opening a Weilai electric vehicle will definitely not drop the price.
In terms of appearance and styling, including ES6, the design originality of several models of Weilai is very high, and the avant-garde shape of the front face X-bar is full of power, which has become a family feature of the Weilai brand.
From the side, the NIO ES6 body is full of shape, the lines are rough and powerful, the tail is layered, and the maximum 21-inch rim is full of dynamics.
The 4850mm longest body in its class and the 2900mm extra-long wheelbase create a sophisticated and technologically savvy mobile living space for the ES6. Haptex synthetic leather upholstery cladding, punched Haptex synthetic leather seats, microfiber microfiber velvet roof full of high-grade feeling.
Nappa leather-wrapped electric three-panel sport steering wheel and integrated sports seats make driving exciting. The original Queen Co-pilot is not only a long-distance weapon, but also a lunch break artifact.
Artificial intelligence NOMI is cute and interesting, not only a smart driving assistant, but also a close family member, children like, adults also love it. OTA upgrades make smart cockpits commonly used and always new.
As an SUV model, THE NIO ES6 has strong power performance, the whole series is equipped with dual motors, front axle permanent magnet synchronous rear axle induction asynchronous motor with both explosive power and endurance. The electric drive system has a maximum power of 400 kW, a maximum torque of 725 N.m (the maximum power of the sport version system is 320 kW, the maximum torque of 610 N.m), the fastest acceleration time from zero to 100 km/h is 4.7 s (5.6 s for the sport version), and the maximum speed is 200 km/h.
Combined with the suspension system with multiple linkages at the rear of the front double wishbones and electronic damping (air suspension optionally), driving is exciting and comfortable. A variety of driving modes such as comfort, energy saving, sports, personalization and snow allow you to cope with all road conditions.
In contrast, the BMW Brilliance iX3, which is known for its sportiness, is equipped with only one motor, with a maximum power of 210 kW, a maximum torque of 400N.m, and an acceleration time of 6.8s from zero to 100 kilometers.
In terms of endurance, the ES6 is equipped with two kinds of battery packs of 75kWh and 100kWh, and the cruising range under NEDC conditions is as low as 455 km and up to 610 km. If it's a daily commute, charging once a week is enough, even for long-distance outings. Of course, if you want to quickly replenish energy, you can also choose to change the power.
As a smart pure electric SUV, THE AUTOMATIC DRIVING OF THE NIO ES6 is also at the industry-leading level. Nio Pilot Automatic Driver Assistance System includes 1 three-way forward camera, 4 surround view cameras, 5 millimeter wave radars and 12 ultrasonic sensors, which can realize FCW forward collision warning, AEB automatic emergency braking, BSD vehicle blind spot monitoring, LDW lane departure warning, LCA lane change assistance, ACC adaptive cruise and other L2 level and above driving assistance functions, increasing driving pleasure and improving driving safety.
Automotive industry service ceiling
In addition to the hard power of products, Weilai's service is more famous in the automotive industry, which can be said to be well-known and worthy of the service ceiling of the automotive industry. Many people even lament that Weilai's service is not impossible, only unexpected.
The whole life cycle service is the key point for WEILAI to create a user experience different from other brands, baaS, power exchange, one-click power-up and other services not only bring convenience to WEILAI users, but also lead the development of the entire automotive industry. For example, the power battery service-oriented BaaS makes the battery beyond the attributes of parts and components into a service product, which not only makes the refueling of electric vehicles more convenient, effectively solves the mileage anxiety, and the battery rental also significantly reduces the purchase cost of electric vehicles.
The monthly battery flexible upgrade service launched in December 2021 goes a step further, allowing the power battery of Weilai electric vehicle to achieve "rechargeable, replaceable and upgradeable".
Weilai's power exchange business is also well received by users, which solves a big problem for many users who like electric vehicles but do not have the conditions for installing charging piles. The ever-expanding power exchange network has also made the power exchange experience better and better.
At present, WEILAI has laid 836 substations across the country and opened up the "five vertical, three horizontal and four metropolitan areas" highway power exchange network. It is expected that by the first half of 2022, the number of WEILAI replacement power stations will reach 1100 by July at the latest.
NIO Community: A Lifestyle Beyond cars
Regarding the appeal of the NIO community and the way of life it represents, I would like to give an example. I have a friend who watched the live broadcast of NIO DAY on the Internet and was attracted by the multi-talented NIO owners and the atmosphere of the NIO community, and did not hesitate to start a NIO ES6.
Through NIO App, NIO Center, NIO Day, NIO Life and other online and offline channels, you can not only participate in NIO's various car owner activities, but also participate in NIO's product co-creation and various policy discussions involving user rights and interests. In the process, you will meet a lot of like-minded friends and make life more fulfilling and interesting.
In fact, after becoming the owner of Weilai, many people not only enjoy the services provided by Weilai, but also personally participate in the co-construction of the Weilai community through their own words and deeds, and help Weilai become a real user enterprise with practical actions.
Innovative business model + flexible sales policy
Finally, I would like to talk about Weilai's sales policy, although you may not be short of money, but after all, you can save a little. The price of ES6 starts at 358,000 yuan, and if you choose the BaaS battery rental service, the car price can be immediately reduced by 128,000 yuan. Coupled with an ultra-low down payment ratio of 15% and a minimum loan interest rate of about 5%, owning a NIO ES6 can be stress-free.
After buying a car, NIO's official used car business and the retention rate of used cars higher than the industry will make you worry about the future. According to the "2021 Electric Vehicle Retention Rate Ranking and Market Insight" jointly released by Roland Berger and U&Y Technology on February 10, in 2021, the one-year-old WEIO ES6 retention rate will reach 73.6%, higher than most pure electric SUVs.
Summary: NIO is a brand with temperature that needs your careful taste. Weilai ES6 is a good car that needs your heart to feel. If you think what I said makes sense, hurry up and take action, book a test drive in the Weilai offline store or App, or chat with the Owner of Weilai around you, maybe you will have a new discovery.