No good car under 150,000 yuan? Xiaobian believes that independent brands are still very fragrant. On March 12, Changan CS55 PLUS and Sanxingdui IP image held an interactive event in Guangzhou. Speaking of Changan Automobile, the "Blue Whale Double Male" will inevitably appear, and the CS55 series, as one of them, has won the favor of many consumers. Looking back at 2021, the cumulative number of Changan CS55 series exceeded 140,000 units, and the sales volume from January to February this year was 35,499 units. So, why does the CS55 series continue to sell well? What are the highlights of the 2nd generation CS55 PLUS? Let's take a look.
The second-generation CS55 PLUS remains young
Presumably, everyone knows that China is one of the four ancient civilizations. The other three countries have all experienced cultural disruptions for historical reasons, but only China has not, which is inseparable from the promotion of society, enterprises and people. What surprises did the second-generation CS55 PLUS bring as a cultural "promoter" at this event?
In the era when appearance is formal, appearance is valued by many consumers. The front face of the second-generation CS55 PLUS adopts a wide-body design, and the design method that runs through the left and right stretches the width of the car body, and the visual effect achieves a certain extension effect. The rear of the car is equipped with a star ring tail design, which is both young and technological. Not only that, but 12 geometric ring elements have been added to the whole body to upgrade the sense of technology.
When you come to the interior, the first thing you will see will be a 12.3-inch high-definition screen, with a 10.25-inch LCD instrument display, more technological. In addition, the hidden air outlet presents a sense of harmony, and the overall minimalist style. In terms of intelligent configuration, the IMS intelligent interaction system is provided, which can realize Face ID face recognition, gesture control, fatigue monitoring and early warning, which is still more practical for consumers. What is more worth mentioning is that the built-in AI voice interaction, audio-visual entertainment, etc., can accurately sound the position of the sound, and complete the instructions, such as: open the quarter window, open the trunk, I want to see the stars, etc.
In terms of power, it is equipped with blue whale's new generation NE1.5T high-efficiency power combination, with a maximum power of 138kW, a peak torque of 300N·m, and a fuel consumption of 5.9L per 100 kilometers. Not only that, but also matched with the Blue Whale 7-speed wet dual-clutch transmission, the comprehensive transmission efficiency reached 94.3%. In fact, the 1.4T and 1.5T high-pressure direct injection engines on the same platform have won the honor of the top ten engines of "China Heart" in 2019 and 2020.
For driving safety, the second-generation CS55 PLUS has IACC integrated adaptive cruise, including single-lane automatic driver assistance, traffic congestion assistance, intelligent speed limit assist and other functions.
What are the benefits of the 2nd Generation CS55 PLUS?
Perhaps, some people will also ask, where is the advantage of the second-generation CS55 PLUS combined with SamsungDui? For consumers who buy SUVs under 150,000, why is the second-generation CS55 PLUS appear in the alternative model? Moreover, the SUV market has always been very hot, can the second-generation CS55 PLUS challenge the "evergreen" Haval H6?
Compared with the haval H6 of the same level, the Changan CS55 is indeed much inferior. According to the data released by the Association of Passenger Vehicles, in the cumulative sales list of SUV models from January to February this year, the Haval H6 ranked first with a performance of 52,108 units, followed by BYD Song and Changan CS75, with sales of 46,981 units and 44,419 units, respectively. The sales volume of Changan CS55 is 34,864 vehicles, but from the data point of view, there is still a big gap with the Haval H6.
In addition, many car companies have already launched a layout in the SUV market, such as a new generation of Qashqai, GAC Toyota Wesa, etc., these models can not be underestimated in terms of product performance. Therefore, in the context of the continuous hot SUV market, the challenges faced by the second-generation CS55 PLUS are not small. However, from the February 2022 China Automobile Retention Rate Report, it was learned that Changan Automobile's retention rate was 64.1%, ranking fourth, which also reflected the recognition of domestic consumers for the Changan brand.
With the advancement of the "new four modernizations", many models are moving closer to intelligence, networking, and electrification, and the second-generation CS55 PLUS seems to be moving closer to youth. In this activity, Xiaobian felt the determination of the second generation of CS55 PLUS to deeply cultivate the young circle. Specifically, there are three major experience areas on the scene, which can participate in a variety of activities, and there are live bands to open the LIVE scene. More importantly, Sanxingdui is an important symbol of civilization in the southwest region of the mainland, and the second generation of CS55 PLUS and its "dream linkage" can be said to use the form that young people like to promote traditional culture.
Auto Network Review: A young and fun SUV
According to data released by the Association of Passenger Vehicles, SUV sales in February 2022 were 58.9 units, an increase of 3.2% year-on-year. It can be seen that SUV models are still selling well, but it is still difficult to be unique in this field.
After all, in everyone's previous impression, the SUV is stable and atmospheric, and the second-generation CS55 PLUS takes youth as the keynote, with a stylish appearance, interior intelligence and other advantages in the market breakthrough, which may be one of the reasons why its sales can be stable. Therefore, in the face of the "dividend" of the SUV market, in addition to the reliable and excellent product strength, how to cater to the market consumer demand and let your products gain the favor of consumers is particularly important.
Finally, will a young and fun second-generation CS55 PLUS be your alternative? Welcome to comment below.