What exactly does buying a car look like? I believe that many consumers have their own judgment standards according to their own car needs when buying a car. However, when automotive products are becoming more and more homogeneous, buying a car is no longer a simple and rude look at the configuration and price, and more and more consumers realize the importance of quality and service in the complete life cycle of automotive products.
Over the years, Dongfeng Peugeot has always insisted on starting from the fundamental interests of users and creating conscientious products to bring consumers a high-quality car experience. In order to further meet the market demand and ensure that consumers can enjoy high-quality professional services more assured and happily in the process of using the car, Dongfeng Peugeot also based on the "Five Hearts Guardian Action", constantly updates and upgrades customer service, puts forward the "four guarantees plus code", value preservation repurchase, the establishment of customer care fund, maintenance time-sharing appointment, door-to-door maintenance free pick-up and delivery service, spare parts price transparent inquiry, holiday highway customer care service and other policies, constantly adapt to customer needs, the service to the extreme.
Strive to create a "conscience car, a reassuring car, a safety car"
To judge whether a car is "conscience", the most intuitive data is the "failure rate of new cars and 100 cars". Recently, the "2021 Autohome New Car Quality Report" was released, in the "Overseas Brand Domestic New Car Quality Performance Ranking", the French car beat the Japanese system, of which Peugeot won the second place with a PPH value of 63 (the number of new car failures), and the quality performance was above the market segment average for three consecutive years.
Supporting Peugeot's quality performance for three consecutive years above the average market segment, Dongfeng Peugeot adheres to the concept of conscientious car building of Dongfeng Peugeot and strives to create a "conscience car, a reassuring car, and a safe car".
Taking the all-new 4008 SUV model of Dongfeng Peugeot as an example, among the 160,000-level mainstream joint venture SUVs, Dongfeng Peugeot's new 4008 is the only model that uses aluminum alloy anti-collision beams.
Behind the anti-collision beam, the new 4008 is equipped with a hexagonal aluminum alloy energy absorber box, which can better absorb the collision energy. In addition, the new 4008 uses 1600MPa ultra-high strength thermoformed steel for the A-pillar, B-pillar, roof protection, side wall, and rear crew compartment that make up the cockpit.
Dongfeng Peugeot's car product 508L body high-strength steel application accounted for more than 70%, giving drivers and occupants all-round protection. In terms of active and passive safety configuration, the 508L is very conscientious, using seat belts and airbags produced by autocliff and ZF, the world's top restraint system suppliers. In terms of active safety, the Dongfeng Peugeot 508L is equipped with a series of leading active safety features such as ACC adaptive cruise, lane keeping, active braking, blind spot detection, automatic intelligent parking assistance, and night vision system.
Last year, The Dongfeng Peugeot 508L challenged the "first public high-speed two-way side collision test in China" at the crash test room of the China Automotive Technology and Research Center in Tianjin, and the overall test difficulty set a record in China, surpassing the current collision standard. In the end, he successfully achieved an excellent evaluation score with a scoring rate of 88.75%.
Five hearts and four guarantees, into the first echelon of industry services
Dongfeng Peugeot's protection of users is not only in terms of safety, in terms of service, Dongfeng Peugeot "adhere to customer-centric", and the majority of dealer partners focus on serving customers, around customer needs, from buying cars, using cars to maintaining cars, changing cars of the whole life cycle, to provide customers with a complete set of solutions: based on the "five hearts to protect the action", constantly update and upgrade customer service, put forward "four guarantees plus code", value preservation repurchase, set up customer care fund, maintenance time-sharing appointments, door-to-door maintenance free car delivery services, Policies such as transparent inquiry of spare parts prices and customer care services for holiday highways constantly adapt to customer needs and achieve the ultimate service.
At present, the "Five Hearts Guardian Action" has become a brand banner of Dongfeng Peugeot, promoting Dongfeng Peugeot to enter the first echelon of automotive industry services, forming a brand effect, and empowering sales growth together with conscience cars.
For Dongfeng Peugeot, the past year has been a year of change: undertaking Peugeot's global brand positioning, releasing the new lion strategy, fully opening the brand upwards, unswervingly implementing the transformation to "customer-centric", increasing innovation in product launch, new retail, brand marketing, etc., continuously strengthening direct interaction with users, enhancing customer value, and finally mastering the initiative again in market changes. In 2022, with the support of Chinese and French shareholders, Dongfeng Peugeot will further enhance its brand image, accelerate the launch of new models (including the first new Lion Biao model), accelerate brand upwards, accelerate network optimization, accelerate the transformation of user operations, continue to create value for users, enhance user experience, and better serve the majority of "lion fans", French car fans and Chinese consumers.