Recently, Autohome's "2021 Passenger Car New Car Quality Report" was released, and in the "Quality Ranking of Domestic New Cars of Overseas Brands", the Citroën brand won the crown with the lowest failure rate (PPH value: 60) of domestic new cars and an excellent result lower than half of the average of the market segment.
Recognized by the industry and customers, highlighting the global quality strength
Autohome quality evaluation is based on the real car owner's survey of vehicle quality within 2-12 months of the car ownership period, aiming to provide Chinese consumers with a car purchase guide with quality indicators as the core. Citroën brand stands out from many overseas car brands, which fully shows that its products are built in strict accordance with global quality and are completely trustworthy!
Taking the versailles C5 X, the new flagship model of the Citroën brand", which is the first "Made in Chengdu and Sold Worldwide" as an example, relying on the third-generation EMP2 platform of THE STEELANTIS Group, the body-in-white is fully designed in accordance with the high safety standards of different road driving conditions and environments around the world, ensuring global unified quality. On March 7, the Versailles C5 X also received the C-NCAP "Five-Star" safety rating for its high comprehensive strength in the three major safety areas of passive safety, active safety and pedestrian protection. This fully demonstrates the design and development intention of Dongfeng Citroen to adhere to "people-oriented" and "escort for safe travel for customers".
Tianyi, another SUV product owned by Dongfeng Citroen, is also on the C-NCAP "five-star" safety rating list. After the 2022 Tianyi Co-creation Edition was listed, it became a 170,000 yuan joint venture preferred SUV with high-value intelligent comfort configuration, 168,700 yuan national unified retail price and multiple co-creation surprises, and won the praise of many customers.
The customer-centric belief has helped the Citroën brand win the crown
In addition to ensuring product quality, another reason why the Citroen brand can win the laurel of "overseas brand domestic new car quality performance ranking" is that Dongfeng Citroen has always adhered to the service belief of "customer-centric", and further narrowed the emotional connection with customers with a series of measures such as "five-heart guardian action", "2-4-24 principle" and "131X family co-creation community".
Among them, the "Five Hearts Guardian Action" is an important business card of Dongfeng Citroen based on the industry, especially "1 year insurance & 3 years of value preservation", "five years of worry-free", "lifetime spare parts worry-free warranty and lifelong free rescue" and other services, completely eliminating customers' worries when buying a car.
In 2022, the brand also upgraded on the "Five Hearts Guardian Action", and specially launched eight major service commitments of "free orders if not fulfilled". This is not only a high degree of confidence in the "five-star" quality of its own products, but also based on the extremely high pursuit of the "five-star" standard of customer service.
The "2-4-24 principle" is specially formulated for the rapid solution of customer after-sales problems. After asking customers to put forward needs, even if it is only a consulting service problem, it must respond within 2 hours; if it cannot be solved within 2 hours, the technician must intervene within 4 hours. No matter what the problem, it must be solved within 24 hours, otherwise the management and staff will accompany the customer to the scene to solve, so as to form a linkage mechanism and enhance customer confidence.
In addition, in order to meet more needs of customers and create a more extraordinary and comfortable life, Dongfeng Citroen has always regarded "co-creation" as the main theme of communication with customers, and specially created the "131X family co-creation community", hoping to unlock more comfortable and comfortable life and experience with customers.
At present, Dongfeng Citroen has carried out the "Driving spring color meet Versailles - Versailles C5 X National Extraordinary Experience Season" activities in authorized outlets across the country for many times. At the same time, now buy Versailles C5 X, you can also enjoy: a down payment of 999 yuan, a tax package package insurance, a monthly payment of 3333 yuan, "five-star safety" car Versailles C5 X easy to drive home activities. Friends who want to experience the comfortable charm of Versailles C5 X in depth, quickly scan the QR code below the code to register!
There is no doubt that the Citroën brand has won the "2021 Autohome New Car Quality Report" - overseas brand domestic new car quality performance ranking", which is another affirmation of its "global quality, trustworthy". In the future, Dongfeng Citroen will continue to adhere to the "customer-centric" development belief, carry forward the "long-termism" and "altruism", and provide our customers with higher quality car experience and service.