According to the official website of the Shanghai Municipal Bureau of Market Supervision, Philips (China) Investment Co., Ltd. was recently fined 795,000 yuan by the Shanghai Municipal Market Supervision and Administration Bureau for carrying out advertising activities in primary and secondary schools and kindergartens, violating the provisions of the Advertising Law. On April 1, Nandu reporters called Philips (China) Investment Co., Ltd., but as of press time, there was no reply.
Screenshot of the official website of Shanghai Municipal Supervision Bureau
Commercial advertisements were published in 55 kindergartens in Shanghai
Philips was fined 795,000
According to the administrative penalty decision, on December 10, 2020, in order to promote and publicize Philips mask products, Philips (China) Investment Co., Ltd. designed its own advertising screen, commissioned production and promotion, and successively published the main content of "influenza, allergies, asthma, air burst meter... Don't panic, Philips covers you with "PHILIPS", "Taobao sweep to unlock the new wind black technology" and other Philips mask advertisements; at the same time, in order to cooperate with the promotion and publicity of lightbox advertising, in the form of kindergarten theme classes, 20,000 promotional picture books containing Philips brand logo and product shopping QR codes are distributed to young children. The decision mentioned that the advertising cost was 795,000 yuan.
Screenshot of the administrative penalty decision
The Shanghai Municipal Supervision Bureau believes that the above-mentioned acts of publishing advertisements in kindergartens violate article 39 of the Advertising Law of the People's Republic of China, which stipulates that "advertising activities shall not be carried out in primary and secondary schools and kindergartens, and shall not use the teaching materials, teaching aids, exercise books, stationery, teaching aids, school uniforms, school buses, etc. of primary and secondary school students and young children to publish or covertly publish advertisements, except for public service advertisements", constituting the act of publishing commercial advertisements in kindergartens, and fining Philips (China) Investment Co., Ltd. 795,000 yuan in accordance with the law.
correlation:
Multiple product or quality issues
Philips has been fined nearly one million
Nandu reporter inquired through the national enterprise credit information system that Philips has a number of administrative punishment information in recent years, and has been fined many times before and after, accumulating millions of yuan.
On July 18, 2019, he was fined 200,000 yuan by the Putuo District Market Supervision Bureau for false publicity. According to the administrative penalty information, since October 2017, Philips has published the promotional information of its "FC6405/81" vacuum cleaner products sold by Philips on the official website www.philips.com.cn, without indicating that it needs to run under the minimum performance setting to reach the "40-minute running time", nor does it inform the specific time when the product runs under the maximum performance setting, which is a false or misleading commercial publicity.
Screenshot of the official website of the National Enterprise Credit Information Publicity System
Nandu previously reported that in the 2021 national supervision and random inspection of the quality of kitchen and bathroom appliances, a batch of Philips electric ovens were unqualified, and there were stability and mechanical dangers. It is reported that when there is stability and mechanical danger, it is easy to lead to the danger of product rollover when using, which is easy to cause consumer harm.
Screenshot of the official website of the State Administration for Market Regulation
The source of the figure is compiled by the official website of the State Administration for Market Regulation.
Headquartered in the Netherlands, Philips' health technology business generated sales of 17.8 billion euros in 2017, employs about 70,000 people worldwide, and sells and serves more than 100 countries around the world. Its products cover home, home appliances, mother and baby, automobile and other fields.
Screenshot of Philips' official website
Written by: Nandu reporter Feng Jiaju
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