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Ideal CEO Li Xiang: Aiming for 1.6 million annual deliveries, achieving the first sales volume of luxury brands in the Chinese market

In the blink of an eye, Ideal Car celebrated its 8th anniversary.

On June 30, Li Xiang, CEO of Li Xiang, issued a letter to all employees, saying that the three-year period from 2023 to 2025 will be the most important three years from the 1-10 stage of Lili.

Ideal CEO Li Xiang: Aiming for 1.6 million annual deliveries, achieving the first sales volume of luxury brands in the Chinese market

Li Xiang once again emphasized that the driving force of the ideal car is "growth",

"In 2025, our product matrix will include one super flagship model, five extended-range electric models and five pure electric models to meet the broader home user market."

"Our goal is to be the first in sales of all luxury brands in the Chinese market (i.e. the first sales of all passenger cars above 200,000 yuan), and the delivery volume will reach 1.6 million units per year." Li Xiang said.

In the letter to all employees, Li Xiang also revealed the delivery results of Ideal Car in June, 32,000 units.

From the perspective of sales, market value or consumer reputation, the ideal car is undoubtedly the dark horse of this year.

Last year, Xpeng Motors, which overtook the ideal car curve, won the "sales crown" of the new forces in 2022.

In June 2023, the list of market capitalization of Chinese car companies was released. BYD ranks first with a market value of 738.44 billion yuan, far ahead of other domestic car companies, and also ranks third in the world, second only to Tesla and Toyota.

With a market value of more than 500 billion yuan, Li Auto surpassed Great Wall Motor to rank second, and it is also the brightest performance among domestic new car companies.

Li Xiang once publicly stated on social platforms: "In May, the operating income (including VAT) of Li Auto exceeded 10 billion yuan, which is the first time in the company's history that it has achieved a monthly income of tens of billions of yuan. ”

Ideal CEO Li Xiang: Aiming for 1.6 million annual deliveries, achieving the first sales volume of luxury brands in the Chinese market

Ideal Auto's earnings numbers are equally impressive.

According to the financial report, the total revenue of ideal in the first quarter was 18.79 billion yuan, a year-on-year increase of 96.5%. After deducting equity incentives, operating profit and net profit reached RMB890 million and RMB1.41 billion, free cash flow reached RMB6.7 billion, gross profit was RMB3.93 billion, and gross profit margin remained stable at 20.4%.

In terms of R&D, Ideal invested a total of 1.85 billion yuan in the first quarter, a year-on-year increase of 34.8%.

It is expected that vehicle deliveries in the second quarter will reach 76,000~81,000 units, a year-on-year increase of 164.9%~182.4%; The total revenue is expected to be 24.22 billion yuan ~ 25.86 billion yuan, a year-on-year increase of 177.4% ~ 196.1%.

In addition, this year, Li Auto began to focus on the pure electric track, according to the information previously disclosed by Li Li, Li Li's first pure electric model, the flagship MPV "Li MEGA" will be launched in November this year.

Ideal CEO Li Xiang: Aiming for 1.6 million annual deliveries, achieving the first sales volume of luxury brands in the Chinese market

Author | Zhang Xiaolei

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