Operator Finance Network Intern Li Guangyan/text
When it comes to domestic new power brands, NIO definitely has a place. Recently, the words of Ma Lin, the public relations director of Weilai, have attracted a lot of attention, what did he say?
As the company's public relations director, Ma Lin often appears in front of the media. Although the frequency of exposure is not low, personal information about his age, place of birth, educational background and other personal information has not been disclosed at present. Judging from the photos published on the Internet, Ma Lin should not be very old.
Ma Lin is a former media professional with more than 10 years of experience in the automotive media industry. Relevant information shows that he has worked in Yiche.com. It is understood that Yiche was founded in June 2000, and Li Bin is the founder, chairman and CEO of Yiche Company, which shows that Ma Lin has been following Li Bin before.
In 2017, Ma Lin appeared in media reports as the founder and CEO of Chewei New Media. According to the data, the full name of Chewei New Media is Beijing Debeisi Marketing Management Co., Ltd., which was established on April 11, 2013 and is currently in existence, and Ma Lin is the legal representative of the company, holding 51% of the company's shares.
Although it is unclear when Ma Lin joined NIO, since 2020, he has been frequently appearing in front of the public as the senior director of corporate communications at NIO. And during the 2021 Shanghai Auto Show, his title became Senior Director of Corporate Communications and Director of Public Relations at NIO.
Today, Ma Lin is often active on Weibo, and his credentials on Weibo are assistant vice president of brand and communications for NIO. Baidu Encyclopedia shows that Ma Lin is the public relations director of NIO. In short, Ma Lin is mainly responsible for the company's brand and communication, and counterpart media.
Recently, Ma Lin posted on the Weibo platform that "the weekly list is more or less a bit of a low-level involution", and then he posted that the company will announce the monthly delivery volume every month, and this monthly number can basically reflect the business situation of the car company at that time, but the weekly list will interfere with the normal operation of the enterprise.
According to the data, in the latest weekly sales data list of new energy brands, the ideal sales volume of 12,800 units ranked first, the sales volume of Wenjie ranked second with 10,500 units, and NIO ranked third with a sales volume of 5,400 units.
According to an article, the "weekly list" mentioned by Ma Lin refers to the weekly sales list of automobile brands released by Li Auto every week, including the sales volume of new power brands in the Chinese market, the sales volume of new energy brands in the Chinese market, and the sales volume of luxury brands in the Chinese market. The weekly list released by Li Auto is naturally good for the company and bad for other companies.
Li Xiang has not yet responded to Ma Lin's public shouting, probably because he feels that Ma Lin's level is not enough and is not equal to him, and the follow-up operator financial network will continue to pay attention.