In July, China's new power brand sales report card came out, Li Xiang is the most beautiful boy on this street, the delivery of new cars reached 51,000 units, and set a new monthly delivery record, a year-on-year increase of 49.4%, 1-7 months A total of 239981 vehicles were delivered, considering that there are still five months, and the second half of the year is the peak season, Li Xiang is expected to achieve the annual sales target of 500,000 units.
What's more important is that Huawei is no longer an opponent, because in July, the sales volume of Cialis was only 42,176 units, which was nearly 10,000 units less than the ideal car, and also benefited from the sales of M9, which was the previous accumulation of orders, as these orders were slowly digested, the sales of M9 will tend to be flat, which is the gap between the sales of Cialis and the ideal will be getting bigger and bigger.
This can be seen from the once popular models of Cialis, Wenjie M7 will have a maximum sales of nearly 30,000 units in January 2024, but it will fall to 9,266 units in April, and it will rise to 17,501 units after the new model is listed in June, and there will still be only 16,562 units in July, which is difficult to return to the height of 30,000 units per month, and the other model M5 will only have 6,796 units at all, which shows that the development of Wenjie has reached a bottleneck.
Then let's look at the sales of Hongmeng Zhixing, only 44090 units in July, deducting 42176 units of Cialis, indicating that the sales of Huawei's other cooperative brands are less than 2000 units, that is to say, in addition to Huawei's success, other Zhijie and Xiangjie have not achieved much sales for the time being, once the sales of Wenjie decline, Huawei's smart driving sales will also collapse, so it is difficult to compete with the ideal.
In fact, Li wants to defeat Huawei at the root of pragmatism, he can take the lead in the industry to look down on extended range electric vehicles, because it can take into account the dual needs of urban travel and long-distance self-driving, and also introduce Jia Yueting's car life concept, through TV, refrigerator and sofa three major pieces have captured many middle-class families, although he was complained that there is no technical content, but he does understand users very well, and meet user needs at any cost.
At the same time, Li Xiang also believes in the power of a single product explosion, although it is complained that it is sold as a car, from the very beginning of the ideal ONE, nesting dolls out of L7/L8/L9 three models, and then launched L6, in essence, they are all a car, but the difference between the body size and the price of the vehicle, but this is the most efficient and cost-effective way to develop products, Li Xiang also relied on this product strategy to beat all the new forces of car making, becoming the first profitable new car company.
In addition, Li Xiang dared to self-revolution, after being hit by Huawei's question, he could lower his body to learn from Huawei about organizational management and money sharing system, and after the failure of the MEGA product rush, he could quickly launch a low-cost model L6, and he could always make market adjustments under unfavorable circumstances, and then shape the sales brilliant.
On the other hand, Huawei is much inferior in this regard, first hesitated to build a car, and after SAIC was humiliated and unwilling to hand over its soul, it led the creation of Wenjie, but it immediately withdrew after it became popular, and still wanted to be a supplier of intelligent driving, and did not want to do the hardest and most tiring factory work, and at the same time, just one Wenjie trademark realized 2.5 billion, and with Huawei and Wenjie drawing a clear line, this will bring a fatal blow to the future sales of Wenjie.
Then the ideal was forced by the market situation, and quickly launched a low-priced model L6, BYD threw out a big move that electricity is lower than oil, and pushed the price war in the domestic car market to a climax, but Huawei said that it would roll up the quality and not the sales, claiming that if it wants to develop technology, it can't be sold too cheaply, and quickly took action. Among them, the starting price of the two entry models is 249,800, but the starting price of Xiaomi SU7 of the same level is only 215,900, and the ideal L6 Although the price is the same as M5, the vehicle size is much larger, which is destined to Hongmeng, these two entry models, will not have too good sales.
In addition, the price of the M9 has reached the ceiling of domestic cars. The price range is 469,800-569,800, on the other hand, the price range of the same level ideal L9 is only 409,800-439,800, although the question M9 won the 500,000 level sales championship in 6-7 months, but how long can this good life last, after all, the current domestic economic environment is not good, most people still have to save some money, relatively speaking, the price of the car is lower and the size is superior to the ideal L6, which represents the current market trend, and it is also the key to the ideal sales to record highs.