Do you often play games on your phone? sometimes top up some money to get better gear, characters, or experiences? Do you feel that since you are an adult, you have the right to spend your own money, and no one can interfere with your game spending? If you think so, then you may be disappointed.
Recently, the National Press and Publication Administration issued a "Measures for the Administration of Online Games (Draft for Solicitation of Comments)", which has a provision that may restrict your game top-up. What is this rule and how does it affect you and the gaming industry?
How much more can you spend on the game recharge limit?
According to article 26 of the Measures for the Administration of Online Gaming (Draft for Solicitation of Comments), online gaming operators shall conduct age grading of users based on their real-name information, and set different limits on the amount of a single recharge and the total amount of monthly recharge based on the user's age.
The specific quota standards shall be formulated by the State Press and Publication Administration in conjunction with relevant departments. That is to say, whether you are a minor or an adult, there will be an upper limit on your game recharge, and you can't recharge it if you exceed it.
What is the upper limit? It has not yet been announced, but according to some previous reports, it may refer to some practices in the European Union, for example, the single recharge amount for adults should not exceed 200 yuan, and the total monthly recharge should not exceed 5,000 yuan. Of course, this is only a possible reference, and the specific standards have yet to be officially announced.
Game top-up limits, why do you need to do this?
You may ask, why set a limit on game top-ups? Isn't this an infringement of the freedom and rights of adults? In fact, the introduction of this regulation has a certain degree of rationality and necessity. First of all, this is to protect the health and rights of minors.
We all know that minors are still psychologically and cognitively immature, easily tempted and influenced by games, addicted to games, ignoring their Xi and life, and some will even steal their parents' money to recharge games, causing harm to their families and society.
In order to prevent these situations from happening, the state has introduced a series of measures, such as real-name authentication, anti-addiction system, and restrictions on minors' game time and consumption. The game recharge limit this time is also a further regulation and restriction on the game consumption of minors, so that they can participate in the game healthily and reasonably, and avoid excessive consumption and addiction.
Secondly, it is also to protect the rational consumption and rational consumption of adults. Although adults have the right to spend their own money, they cannot spend it indefinitely, especially in the virtual realm of games. We all know that gaming is a form of entertainment, to be relaxed and enjoyed, but not to be excessive.
Some games will induce users to recharge through various means, such as setting up high-value paid props, characters, skins, etc., or setting up various lottery, quizzes, gambling and other mechanisms, so that users can have a gambling psychology and continue to invest money, hoping to get better returns.
Such a game will not only cost users a lot of money, but also affect the mental health of users, making them lose their rationality, become addicted to games, and ignore other aspects of life and work. In order to prevent these situations from happening, it is also necessary to set a reasonable limit for recharging the game. In this way, users can enjoy the game while also controlling their consumption and avoiding overconsumption and addiction.
What will be the impact of game top-up limits on the game industry?
On the one hand, the game recharge limit may have a certain impact on the revenue of the game industry. After all, game top-ups are one of the main sources of revenue for the gaming industry, and if users' top-ups are restricted, then the game's revenue will decrease accordingly.
Especially for some games with paid props, characters, skins, etc. as the main profit model, it may be more impacted. According to some analyses, if game top-up limits are set according to EU standards, then the revenue of the domestic gaming market could drop by 10% to 20%.
This is quite a challenge for the gaming industry. On the other hand, the game recharge limit may also promote the transformation and upgrading of the game industry. After all, the introduction of game recharge limits is also to protect the rights and health of users, so that users can better enjoy the game instead of being trapped by the game. This is also an opportunity for game developers and operators.
epilogue
Game recharge limits are a topic that has aroused widespread attention and discussion. For users, this may mean that their game consumption will be limited to a certain extent, but it may also allow them to enjoy games more rationally and reasonably, and protect their health and rights. For the game industry, this may mean that their income will decline to a certain extent, but it may also prompt them to transform and upgrade, improve their game quality and innovation capabilities, create more high-quality games, and win more users and markets.