Key takeaways
The report reveals consumers' pursuit of refinement, ambience, and purity, as well as new trends in brand marketing strategies, such as IP co-branding, sports celebrity endorsements, and the rise of emotional marketing.
According to the report, the beauty industry's social media content has increased by 64.3% in 2023, but engagement has decreased by 9.5%, indicating that brands are facing challenges in engaging consumers. Consumer demand for 360-degree skincare is on the rise, with beauty devices becoming a hot product, while aromatherapy skincare and light makeup are sought after. Brands are trying to break through in a highly competitive market through strategies such as IP co-branding, sports star collaborations, and emotional marketing.
In an era of marketing saturation, brands need to innovate to attract consumers. Consumers in the beauty industry are increasingly focusing on the sophistication and experience of products, which is driving the popularity of at-home beauty tools such as beauty devices. At the same time, brands seek to resonate with young consumers through co-branded cooperation with animation IP and endorsements by sports stars, while emotional marketing realizes a deep connection between brands and consumers by touching the emotional core of consumers.
With consumers' growing demand for personalization and emotional resonance, how can beauty brands continue to innovate their products and marketing strategies to remain competitive in an ever-changing market?
Source of the report:
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