BYD, the "public enemy" of car companies, has taught the automotive industry a lesson!
This can be said to be the current chaos of the domestic new energy track, as if as long as you dare to shout slogans, you will win the fans of the entire industry. This kind of impetuousness and ungroundedness not only dissipates the trust of consumers, but also casts a layer of pomp and frizz on the entire automotive industry.
In contrast, the just-concluded BYD Dream Day press conference was like a clear stream in the industry environment of pursuing "boasting", clear and empathetic. This slightly literary sentence is straightforward, it is boring and pragmatic, I don't know if the big guys also feel the same way?
The reason why I say this is because BYD's typhoon is too down-to-earth. After the whole press conference, it was still as "mediocre" as ever, no self-congratulatory slogans, no sneering at friends, which was a bit boring for people who were used to watching the manufacturer's crazy emotional output at the press conference, no way, the happiness threshold was raised too high by them.
Although the mood swings have subsided, you can't judge this launch as a "failure" because of that. On the contrary, in my opinion, this is the rigor and pragmatism that a manufacturer engaged in heavy industry manufacturing should have. Do not hack friends, do not compare competing products, only explain the new technologies and new achievements developed by themselves, and whether they are excellent is judged by consumers.
On this point, BYD has successfully attracted a lot of passers-by, and many netizens have said: "This is a normal press conference, only talking about technology and products, rather than blindly personal attacks!" "BYD's press conference is as down-to-earth as ever!" "Judging from the content of the press conference, BYD and many friends have a high mind at the press conference!"
Your family's "innovation" doesn't taste right!
Next, let's talk about the topic, what did BYD do at this press conference. At the level of brand and car culture, there are feelings about the process of shaping BYD's brand culture, as well as the future vision and actions of the current domestic car culture, such as the all-terrain professional racing track built with an investment of 5 billion yuan.
Wang Chuanfu, chairman of BYD, said at the BYD Dream Day press conference: "The first half of new energy vehicles is electrified, and the second half is intelligent. "The engineer group with more than 90,000 people and the profound new energy car manufacturing heritage give BYD the confidence to say this. Nowadays, the new energy vehicle track is a racing track, not to see who walks solidly and steadily, but only to see who runs fast and fancy. This phenomenon has led to many car companies whose electrification foundation is still not stable, and they have begun to bet on the intelligent track early, trying to become fat in one go. This kind of behavior is really not going to go, just want to run, and finally end up empty-headed and shuffled out, and it also hurts the owners and friends who have supported the brand.
Electrification is like a horse step, and only when the plate is stable can you learn the profound secrets of intelligence, such as light power floating on the water and Ma's lightning five whips, but remember to calm down on the way to (technological innovation) practice, stick to your heart, and don't go crazy for shortcuts.
Still taking BYD as an example, the biological palm key, AI voice assistant, full-scene on-board satellite communication and Yi Sifang Parking, which shined at the press conference, each technology is not only new and trendy enough, but the key is that it has a very high frequency of use in actual travel scenarios. Take the biological palm key as an example, even if you don't have a mobile phone or key, you can easily unlock it and get into the car, especially suitable for friends who go out and lose everything.
And some other friends, although they also play innovation in technology, but they are somewhat biased. For example, the fancy custom headlight group that is now popular does add a lot of interactive fun to operate and is very popular with young people. Users like manufacturers to do, this is normal, but you can't put the technical focus of the vehicle on this flashy configuration; in addition, there are manufacturers like to take the rearview mirror and semi-hidden door handles to talk about technology and innovation, I feel that this may be a little misunderstanding of vehicle technology innovation, can enhance the quality of travel, enhance the sense of happiness of technological breakthroughs, that is called innovation, pay for engineers to spend energy and time, but in the end can only be a small fight of the seam repair function to fill the façade, this is at best an optimization adjustment.
It is more important than the advantages and disadvantages to the mind and pattern!
I am afraid that my brother will have a hard time, and I am afraid that my brother will drive a Land Rover. BYD, which once stood like a minion in the era of fuel vehicles, has transformed into a big brother in the new energy vehicle market in the era of electrification, and last year it became one of the top ten Chinese brands in the world in terms of annual sales of more than 3 million units. This contrast is estimated that few people can bear it, so in the past period of time, we can often see all kinds of diss BYD behaviors at the press conference of friends, such as the ability to show off skills in circles can not provide users with a valuable experience, the price is inflated and violates the law of market development, etc., there are many similar complaints, in order not to be smashed in the rice bowl, let's not say more.
All in all, BYD, which has unlimited glory in its career, can be said to be the "public enemy" of its friends! However, in the face of this successive ridicule and ridicule, BYD's operation is true.6 A batch of things should be dedicated. This is not the pattern is opened, before shouting "together" to let the world see Chinese cars, and now in order to create China's unique car culture, 5 billion yuan has been invested to build an all-terrain professional racing track. According to BYD's words, the greater the ability, the greater the responsibility, to shoulder their own responsibilities, to create China's unique car culture on the world stage.
This spirit, this pattern, is really "the more strength than the narrower the mind, the higher the realm of dedication".
This time, BYD can be regarded as taking advantage of the dream day to teach the entire automotive industry a lesson, technological innovation is not to find competing products to highlight their own advantages, but to create a new sense of experience in the place where users frequently use and demand; by slandering and ridiculing friends and businessmen The behavior is too low-level, it is better to frankly admit the good of others, and be a manufacturer with a pattern and mind, it is easier to gain the trust of users.