Approaching the New Year, CCTV Agricultural Channel and Comprehensive Channel have successively launched new New Year's special programs, compared with Agricultural Channel, CCTV Comprehensive Channel has received more attention with its outstanding market share, and the programs produced have also been seen by more audiences.
According to the official information revealed by the CCTV comprehensive channel, the TV program called "Dragon and Tiger Leaping Chinese New Year" has been confirmed to broadcast time, and in order to help the program gain higher ratings after the broadcast, CCTV chose to disclose the news about the program in advance, in order to attract the attention of more viewers and increase the ratings at the start of the program.
"Dragon and Tiger Leaping Chinese New Year" takes "cultural relics sharing" as the starting point, and the host of the program visits the streets and alleys, and communicates with different folk cultural relics, so as to lead the audience to feel the flavor of the New Year in different places.
Compared with the program's own intentions, the market audience is more curious about how to arrange the host lineup of the program before the broadcast, after all, the competition between the hosts of the CCTV comprehensive channel is particularly fierce, and how should CCTV choose between new faces such as Long Yang, Wang Jianing, and Zhang Shuyue?
However, to the audience's surprise, new faces such as Long Yang and Wang Jianing were not able to participate in the recording of "Dragon and Tiger Leaping Chinese New Year", and the CCTV comprehensive channel only arranged Sa Beining, the host of the inaugural comprehensive channel, in the host lineup.
In addition to Sa Beining, Zhu Guangquan and Meng Shengnan were also invited to participate in the recording of the program, of which Zhu Guangquan is from CCTV News Channel, and Meng Shengnan is the host of CCTV International Channel.
From this point of view, Sa Beining, Zhu Guangquan, and Meng Shengnan represent the façade of their respective channels, and they can arrange such a lineup to participate in the hosting of the program, and the gold content of the special program "Dragon and Tiger Leaping Chinese New Year" can be imagined.
From the perspective of CCTV, the reason why three program hosts from different channels are arranged to participate in the recording of CCTV comprehensive channel programs is to further improve the audience coverage area of the program on the one hand, and on the other hand, because there are other arrangements for the host of CCTV comprehensive channel.
In the case of the continuous production of special programs and evening activities, the hosts who are reused by the CCTV comprehensive channel are arranged in different positions, which also leads to the need to use the program hosts of other channels for the recording of their own programs.
On the whole, the "Dragon and Tiger Leap" series of programs belongs to the cultural type of content, and the market also needs more programs of this type to improve the aesthetic value of the audience.
Good luck in the Year of the Dragon, CCTV Comprehensive Channel will welcome the arrival of the Year of the Dragon with the audience with the "Dragon and Tiger Leaping Chinese New Year".
With the help of the lens of the show, the interview work of the host of the program allows more audiences to feel the different folk flavors.
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