The highest drop of 40%! Luxury brand electric vehicles are fractured, who cuts prices the most?
Just after the Spring Festival in the Year of the Dragon, BYD released a big move of "electricity is lower than oil", less than 80,000 can start the destroyer 05, once again touching the price floor of the same level market, this news will cause industry fluctuations, I don't know how many people will follow up?
In fact, the sharp plunge in the price of luxury brand new energy vehicles has long been staged, and Brother Yu Luo found that in the January price reduction list of a certain platform, Mercedes-Benz, BMW, Audi, Land Rover and other luxury brands of new energy vehicles have broken bones.
Based in Guangzhou, 7 of the top 10 models in the list of new energy vehicle price reductions are from luxury brands.
Among them, the BMW iX3 ranked first, with a maximum price reduction of more than 170,000 yuan, and a maximum reduction of 40%. The guide price of iX3 is 40.5-445,000 yuan, and after the terminal discount, it can be landed within 300,000 yuan. The i3, also from BMW, ranked 5th, with a maximum drop of 145,900, and you can start it in the early 200,000s, you must know that this is a luxury mid-size car, and this price is unimaginable in the era of oil cars.
Mercedes-Benz also has two cars to become the king of price reduction, one is Mercedes-Benz EQC, the largest drop of 188,200, and BMW iX3 is a competitor, these two brothers are very hot in price, and from the sales point of view, BMW iX3 is still slightly better. The other is the Mercedes-Benz EQB, Mercedes-Benz's entry-level pure electric SUV, with a maximum drop of 110,000, ranking tenth. In addition, EQA also had a maximum drop of 100,000, ranking 11th.
In terms of Audi, the price of FAW Audi e-tron is reduced by up to 202,000 yuan, and the price range after the discount is about 34-400,000 yuan, and the money saved can also buy a Tanyue. Compared with medium and large pure electric SUVs of the same level, such as AVATR 11, Xpeng G9, Zhiji LS6, etc., the Audi e-tron has some advantages in price after giving profits. Although Audi is a traditional luxury brand with brand value advantages, consumers of pure electric vehicles are paying more and more attention to intelligence and battery life, and whether the brand value can hold up a premium of two or three hundred thousand yuan compared with models of the same level remains to be verified.
As for other luxury brands, the main thing is that Land Rover has two models with a relatively large drop, the Range Rover Evoque PHEV has a maximum drop of 153,800, and the sports version of the PHEV has a maximum drop of 127,000, both of which can be picked up on the ground for about 300,000, which is more attractive.
It is not difficult to see that the price reduction of new energy vehicles of the above luxury brands is not relentless, and the decline is more than 30%. Despite this, sales still can't catch up with independent brands, it can be seen that in the field of new energy, the premium ability of luxury brands is weak, and the product competitiveness is relatively weak. 2024 will be another year of reshuffle in the auto market, and the transformation of high-quality electrification of luxury brands is becoming more and more imminent. (Text\DAN)