At the For the Love of Baby Show in Toronto, Jan. 14-16, Hape's Canadian subsidiary, exhibitor Playwell, showcased Hape's collection of wooden toys designed for babies and toddlers to this year's visitors. These toys are not only unique in design, but also focus on safety and durability, which has won praise from parents.
From January 28 to February 1, at the "Toronto Gift+Home Spring Market" exhibition, also held in Toronto, Playwell once again showcased Hape's innovative strength. With excellent quality and environmental protection concept, Hape's new toys and children's products have been highly recognized by the industry and consumers.
From February 11th to 14th, the Melbourne Toy Fair, Australia's largest toy, entertainment and kindergarten exhibition, brought together a large number of well-known toy brands and exhibitors of children's facilities. Hape brought a full range of toys to the event and featured an innovative range of outdoor toys. Among them, the "Outdoor Kitchen", "Outdoor Art Easel" and Nature Fun series products placed at the entrance of the booth attracted wide attention and praise from visitors.
From March 3rd to 5th, Hape USA brought a wide range of new toys and classics to the Western Toy Trade Show, bringing visitors a variety of toy experiences. Hosted by the Western Toy and Hobby Association, the Western Toy Trade Show has grown over the years and is now recognized as the second-largest trade show in the toy category in the United States. During the exhibition, children and visitors who experienced Hape toys on site praised the products on display, among which the 2024 rookies such as "Multi-functional Door Lock Busy Board", "Modern Breakfast Toaster" and "Outdoor Elastic Rubber Football" received great praise from guests. At the exhibition, we not only established contact with new and old customers, but also spent valuable time with them, further deepened mutual understanding and cooperation, and laid a solid foundation for the long-term cooperation between the brand and customers in the future.
From March 3rd to 6th, Hape successfully made its debut in the Brazilian market at the Abrin, the largest toy fair in South America. As a major event for the toy industry in Latin America, the Abrin exhibition has attracted the attention of many industry elites. Hape unveiled its best-selling products, classic collections and new products for 2024, demonstrating the company's innovative strength and market competitiveness. At the exhibition, Hape's kitchen toys became the focus of attention. In particular, the commissary toys, with their exquisite design and realistic scene restoration, made visitors stop and admire and praise one after another. In addition, some popular goods numbers that have been ordered by customers have also been favored by the majority of merchants.
The successful holding of this exhibition not only demonstrated the excellent quality and creativity of Hape products, but also further deepened the awareness and love of South American consumers for the Hape brand, and injected new vitality and confidence into the development of Hape in the South American market.
From March 10 to 12, at the "AQIJ Spring 2024 Show" in Quebec, Playwell's participation in the season culminated in a display of its latest products and a shared vision of Hape's sustainable and eco-friendly manufacturing, which was widely praised by attendees.
Through this series of exhibition activities, Hape not only demonstrated its strong product strength and market competitiveness, but also further deepened its connection with global consumers. In the future, Hape will continue to accelerate innovation and market expansion to provide more children with better quality and safe toys, adding more fun and fond memories to their childhood.