2024-2030 China Mobile Game Industry Market Status Survey and Future Trend Research Report

2024-2030 China Mobile Game Industry Market Status Survey and Future Trend Research Report

Report Number: 1758996

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　　In recent years, China's mobile game industry has developed rapidly and achieved great success, becoming an emerging trend in China's Internet industry. According to the National Bureau of Statistics, as of September 2020, China's mobile game market has reached 560 billion yuan, an increase of 10.7% over the same period last year. With the continuous introduction of new technologies, the gaming industry is rapidly evolving, and its market size is constantly expanding.

　　China's mobile gaming industry is experiencing an unprecedented boom, and the market competition is becoming fierce. From the perspective of industry development trends, China's mobile game market is changing from a "single market" to a "diversified market". From the perspective of game types, they are mainly divided into four categories: card games, strategy games, action games, and other games. These markets also compete in different forms, such as distribution and development of games, supplemented by brand promotion, supplemented by game events, etc.

　　In recent years, the competitive landscape of China's mobile game industry has also undergone great changes, with overseas investors becoming a major focus of China's mobile game market, and domestic game companies are also growing, with domestic game companies represented by Tencent, NetEase and Suning beginning to enter overseas markets on a large scale to expand their market share.

　　The competitive landscape of China's mobile game industry has also been affected by the government, which is actively advocating the implementation of new policies to promote the development of the gaming industry, such as implementing preferential tax policies, reducing the operating costs of online gaming services, promoting innovative research and development of game enterprises, supporting game companies to develop new technologies, improving industry standards, and implementing quality management.

　　The future development of China's mobile game industry is full of hope, and with the continuous development of technology, the scale of the game market will continue to expand, and the market competition pattern will become more intense. China's mobile game industry will become an important part of China's economic development and will also bring huge benefits to society.

The "2024-2030 China Mobile Game Industry Market Status Survey and Future Trend Research Report" released by Boyan Consulting consists of eight chapters. Firstly, the market development environment of the mobile game industry and the overall operation situation of the mobile game industry are introduced, and then the current situation of the market operation of the mobile game industry is analyzed, and then the competition pattern of the mobile game market is introduced. Subsequently, the report analyzes the business conditions of key enterprises in mobile games, and finally analyzes the development trend and investment forecast of the mobile game industry. If you want to have a systematic understanding of the mobile game industry or want to invest in the mobile game industry, this report is an indispensable and important tool for you.

The data of this research report mainly use national statistical data, General Administration of Customs, questionnaire survey data, and data collected by the Ministry of Commerce. Among them, the macroeconomic data mainly comes from the National Bureau of Statistics, some industry statistics mainly come from the National Bureau of Statistics and market research data, the enterprise data mainly comes from the National Bureau of Statistics large-scale enterprise statistical database and stock exchanges, etc., and the price data mainly comes from various market monitoring databases.

Table of contents of the text

Chapter 1 Scoping and Development Environment Analysis of Mobile Game Industry

1.1 Scoping of the mobile game industry

1.1.1 Definition of mobile games

(1) Game Definitions

(2) Definition of mobile games

1.1.2 Product Classification of Mobile Games

(1) Classification according to access mode

(2) Classification by content

(3) Classification by platform

(4) Classification by channel

1.1.3 Characteristics of the development of mobile games

(1) Portability and mobility

(2) Good inclusiveness

(3) Diversified game methods

(4) Support network

(5) Rich interactivity

(6) Huge potential user group

1.1.4 Description of the statistical caliber and research scope of this report

1.2 Analysis of the policy environment of the mobile game industry

1.2.1 Industry regulatory system

1.2.2 Policy planning related to industry development

1.2.3 Analysis of the impact of the policy environment on the development of the mobile game industry

1.3 Analysis of the economic environment of the mobile game industry

1.3.1 Macroeconomic situation

(1) Analysis of GDP growth

(2) Analysis of industrial added value

(3) Analysis of fixed asset investment

1.3.2 Macroeconomic outlook

1.3.3 Correlation analysis with macroeconomic development

1.4 Analysis of the social environment of the mobile game industry

1.4.1 Environmental and structural analysis of Chinese population

(1) The size and structure of China's total population

(2) The number of Chinese netizens

1.4.2 China's urbanization level is constantly improving

1.4.3 Analysis of Disposable Income and Expenditure of Chinese Residents

1.4.4 Status quo of digital China

(1) The scale of the digital economy

(2) Characteristics of the digital economy

1.4.5 Internet access environment in China

1.4.6 Analysis of the impact of social environment changes on the development of the mobile game industry

1.5 Analysis of the technical environment of the mobile game industry

1.5.1 Analysis of key technologies for the development of mobile games

(1) Mobile communication technology

(2) Product development technology

1.5.2 Patent applications and acquisitions in the mobile game industry

(1) Patent application

(2) Patent disclosure

(3) Popular applicants

(4) Hot technology

1.5.3 Analysis of the impact of the technical environment on the development of the mobile game industry

Chapter 2 Global Mobile Game Industry Development Status and Trend Prospect Analysis

2.1 Analysis of the development status of the global mobile game industry

2.1.1 The development history of the global mobile game industry

2.1.2 Global Mobile Game Industry Market Size Analysis

2.1.3 Analysis of the user scale of the global mobile game industry

2.1.4 Competitive landscape of companies in the global mobile game industry

2.1.5 Regional competition landscape of the global mobile game industry

2.2 Analysis of the development of the mobile game industry in major countries

2.2.1 United States

(1) Overview of the development of the mobile game market in the United States

(2) Analysis of the size of the mobile game market in the United States

and (3) the competitive landscape of the U.S. mobile game market

(4) The development trend of the mobile game industry in the United States

2.2.2 Japan

(1) Overview of the development of the mobile game market in Japan

(2) Analysis of the size of the mobile game market in Japan

(3) The competitive landscape of the Japanese mobile game market

(4) The development trend of Japan's mobile game industry

2.3 Forecast of the development prospects of the global mobile game industry

2.3.1 Development Trends of the Global Mobile Game Industry

(1) The rise of social functions

(2) The rapid development of mobile e-sports

(3) Auto chess games will grow

(4) The rise of cloud gaming

2.3.2 Forecast of the global mobile game market

Chapter 3 Mobile Game Industry Development Status and Market Supply and Demand Analysis

3.1 Overview of the development of the mobile game industry

3.1.1 Analysis of the development process of the mobile game industry

3.1.2 Analysis of the industrial chain of the mobile game industry

(1) The structure of the mobile game industry chain

(2) The composition of the mobile game industry chain

(3) The development characteristics of the mobile game industry chain

3.1.3 Mobile Game Life Cycle Analysis

(1) Analysis of the development cycle of mobile game products

(2) Life cycle analysis of mobile game products

3.2 Market supply analysis of the mobile game industry

3.2.1 Number of mobile games available for download

3.2.2 Number of mobile game approvals

3.3 Market demand analysis of the mobile game industry

3.3.1 Market size of the mobile game industry

(1) Sales revenue of the game industry

(2) Sales revenue of mobile game industry

3.3.2 The scale of users in the mobile game industry

3.3.3 Segmentation of the game market size

3.4 Analysis of the distribution and characteristics of mobile games

3.4.1 Penetration rate and MAU distribution of various types of mobile games

3.4.2 Usage time and MAU distribution of various mobile games

3.4.3 Penetration rate of top games in popular mobile game genres

3.5 Analysis of mobile game user attributes and usage behavior

3.5.1 Classification of mobile game user groups

3.5.2 Mobile Game User Behavior

(1) The type of game that the user prefers

(2) The user's initiative to discover new games

(3) Payment behavior of mobile game users

(4) Mobile game users watch live game broadcasts

3.6 Profitability of the mobile game industry

3.6.1 Mobile Game Profit Model

3.6.2 Profitability of mobile games

3.7 Analysis of the development pain points of the mobile game industry

3.7.1 The anti-addiction system of mobile online games needs to be improved

(1) At the national level

(2) Enterprise level

3.7.2 The homogenization of mobile online games is a serious problem

(1) Lack of game copyright laws and regulations

(2) The process of rights protection is long and it is difficult to collect evidence

3.7.3 There is a shortage of high-end talents in the game industry

(1) Conceptual constraints cause a shortage of talents

(2) Cost constraints cause a shortage of talents

3.8 Analysis of the development trend and market prospect of the mobile game industry

3.8.1 Development Trends of the Mobile Game Industry

(1) The overall development trend of the industry

(2) The development trend of the mobile game market

(3) The development trend of mobile game products

(4) The development trend of mobile game user characteristics

3.8.2 Development prospects of the mobile game industry

3.9 Analysis of the development strategy of the mobile game industry

3.9.1 Promote media literacy

(1) The significance of improving media literacy

and (2) specific practices to improve media literacy

3.9.2 Government-led support for the game industry and classification of game products

(1) The necessity of industry support and game grading

(2) Measures to support the industry and game classification

3.9.3 Improve the talent training mechanism for the game industry

(1) Innovate concepts and correctly understand the game industry

(2) School-enterprise cooperation to meet the needs of talents

(3) Inter-enterprise cooperation

Chapter 4 Analysis of the Competitive Status and Competitive Landscape of the Mobile Game Industry

4.1 Analysis of investment, mergers and acquisitions in the mobile game industry

4.1.1 Investment status of mobile game industry

(1) The number and amount of investment events

(2) Distribution of investment rounds

(3) Summary of investment events

4.1.2 Mergers and acquisitions in the mobile game industry

(1) The status quo of mergers and acquisitions

(2) Motivation for mergers and acquisitions

(3) M&A cases

(4) Mergers and acquisitions

4.2 Analysis of the competitive intensity of the mobile game industry

4.2.1 Competition of incumbents

4.2.2 Competition from Potential Entrants

4.2.3 Bargaining power of suppliers

4.2.4 Bargaining power of downstream customers

4.2.5 Surrogate Threats

4.2.6 Summary of Competition

4.3 The market competition pattern of subdivided products in the mobile game industry

4.4 Distribution of the competitive landscape of enterprises/brands in the mobile game industry

4.4.1 Enterprise scale pattern

(1) Analysis of the listing of mobile games

4.4.2 Market Share

Chapter 5 Analysis of the Components and Construction Process of a Business Model

5.1 Business Model Overview

5.1.1 Core principles of the business model

5.1.2 Nine components of the business model

(1) Customer segmentation

(2) Value proposition

(3) Channels

(4) Customer Relationships

(5) Source of income

(6) Core resources

(7) Key business

(8) Important cooperation

(9) Cost structure

5.1.3 Core elements of the business model

5.1.4 Differences and connections between business models and other models

5.1.5 Links between business models and other models

5.2 The basic process of business model construction

5.2.1 The nine elements of the business model are interrelated

5.2.2 The value proposition dominates the core of the other elements

5.2.3 What are the factors that determine the source of income

5.2.4 What are the elements of the cost structure

5.2.5 How the profit formula is formed

5.3 Composition of mobile game business model

5.3.1 Mobile Game Business Model Canvas

5.3.2 Elements of the mobile game business model

(1) Profit model

(2) Operating model

(3) Marketing model

5.4 Analysis of China's mobile game market positioning

5.4.1 Mobile Game Customer Segmentation

(1) Breakdown of male and female players

(2) User age segmentation

(3) Segmentation of consumption power

5.4.2 Mobile Game Market Positioning

(1) Positioning by mobile game category

(2) Targeting by player gender

5.4.3 Mobile game market positioning cases

(1) Stand-alone and network cases

(2) Male and female cases

(3) High-end and mass cases

5.5 Analysis of typical value propositions of mobile games

5.6 Mobile Game Channel Analysis

5.6.1 Meaning of channel channel in business model

(1) Value transmission channel

(2) Product sales channels

5.6.2 Typical promotional tactics for mobile games

5.6.3 Typical channel strategies for mobile games

5.6.4 Case study of typical channel channels

5.7 Mobile Game Customer Relationship Analysis

5.8 Analysis of revenue streams for mobile games

5.9 Analysis of core resources of mobile games

5.9.1 Mobile game R&D technology

5.9.2 Mobile game R&D talents

(1) R&D talents determine the quality of the game

(2) Mobile game development talents are in high demand

5.9.3 Mobile Game R&D Funding

5.10 Analysis of important partners in China's mobile games

5.10.1 Mobile Phone Carriers

(1) China Mobile

(2) China Unicom

(3) China Telecom

5.10.2 App Stores

（1）APP Store

(2) Android app store

5.10.3 Gaming Platforms

(1) Tencent mobile game platform

(2) 91 assistant game platform

(3) 360 mobile phone assistant platform

(4) Jiuyou platform

5.10.4 Game Websites and Forums

(1) Mobile game network

(2) 4399 mobile game network

(3) Dangle Network

(4) Weifeng.com

5.10.5 Typical case analysis of important partners

5.11 Analysis of the cost structure of mobile games

Chapter 6 Analysis of the Characteristics of China's Mobile Game Business Model

6.1 Problems that need to be solved in the current Chinese mobile games

6.1.1 Developers lack innovation and homogeneity

6.1.2 Lack of core technology and high-end talents

6.1.3 Insufficient development of mobile game derivative products

6.2 Analysis of the development trend of China's mobile game industry

6.2.1 Analysis of industrial globalization

6.2.2 Analysis of industrial chain extension

6.2.3 Core Enabler Analysis

(1) The game is more creative

(2) Normalization of corporate rights protection

6.2.4 Payment Model Analysis

6.3 Trends in the transformation of mobile game business models

6.3.1 Factors for the success of business model innovation

(1) The content of mobile games is the foundation

(2) Mobile game operation is the key

6.3.2 Main aspects affecting business model innovation

(1) Analysis of external factors

(2) Analysis of internal factors

6.3.3 The main direction of business model innovation

(1) Industrial integration and development

(2) Innovative promotion model

Chapter 7 Analysis of China's Smartphone Game Business Model Innovation

7.1 Analysis of mobile game operation model

7.1.1 Overview of the Mobile Game Operating Model

7.1.2 Analysis of mobile game intermodal mode

(1) Joint operation methods and cases of mobile games

(2) There are problems in the joint operation of mobile games

(3) Breakthrough in the joint operation model

7.1.3 Analysis of the unique generation mode of mobile games

(1) Introduction and cases of mobile games

(2) The operating efficiency of mobile games

(3) The trend of exclusive operation of mobile games

7.1.4 Analysis of the self-produced and self-operated mode of mobile games

(1) Advantages and risks of self-production and self-operation

(2) Conditions and requirements for self-production and self-employment

(3) The status quo and manufacturers of self-production and self-operation

(4) The future trend of self-production and self-operation

7.2 Analysis of mobile game monetization model

7.2.1 Reform of the profit model of mobile games

(1) Download fee

(2) Purchase game time (point cards)

(3) Package charges

(4) In-game payment

(5) Prop charges

(6) Built-in advertising

(7) Peripheral products

7.2.2 Development of payment models for mobile games

(1) SMS billing by telecom operators

(2) Recharge card payment

(3) Third-party payments

(4) UnionPay payment

7.2.3 Problems in the monetization model of mobile games

(1) Single profit model

(2) Capital heat-boosting homogenization and fierce competition

7.2.4 Innovation in the profit model of mobile games

(1) Model innovation is imperative

(2) Multiple modes are combined with each other

(3) Enhance the extension of the industrial chain

7.2.5 Profitability prospects for mobile games

(1) The free mode market is stable

(2) Built-in advertising to be developed

(3) The prospect of community-based operation is promising

7.3 Analysis of mobile game marketing model

7.3.1 Channel competition for mobile game manufacturers

7.3.2 Main marketing methods for mobile games

(1) Cross-promotion

(2) Platform recommendation

(3) TV commercials

(4) Social networks

(5) Internet café cloud

(6) Scene layout

(7) Animation linkage

(8) Rebate guidance

(9) Community detonation

7.3.3 Main issues in mobile game marketing

7.3.4 Marketing Suggestions for the Mobile Game Industry

(1) Pay full attention to the warm-up and hype before the launch

(2) Choose a strong game advertising network

(3) Strive for cooperation with well-known media in intermodal transport channels

(4) Game activity hype, people push people mode

(5) Maintain the frequency of mobile game updates

Chapter 8 Analysis of Typical Successful Cases of Mobile Game Business Models

8.1 PC Game Porting Mode - Peace Elite

8.1.1 Game Introduction

8.1.2 Business Model Analysis

8.1.3 Business Model Reviews

8.2 Brand Diversification Model - "Onmyoji"

8.2.1 Game Introduction

8.2.2 Business Model Analysis

8.2.3 Business Model Reviews

8.3 挖掘桌游玩家模式——《我叫MT Online》

8.3.1 Game Introduction

8.3.2 Business Model Analysis

(1) Value proposition

(2) Customer positioning

(3) Customer Relations

(4) Channels

(5) Resource allocation

(6) Important partners

(7) Profit model

8.3.3 Business Model Reviews

8.4 E-sports Tournament Mode - "Honor of Kings"

8.4.1 Game Introduction

8.4.2 Business Model Analysis

8.4.3 Business Model Reviews

8.5 WeChat/QQ channel promotion mode - "Cool Running Every Day"

8.5.1 Game Introduction

8.5.2 Business Model Analysis

8.5.3 Business Model Reviews

8.6 Weibo increases user stickiness mode - "Defending the Carrot"

8.6.1 Game Introduction

8.6.2 Business Model Analysis

8.6.3 Business Model Reviews

8.7 "Burning Money" Marketing and Promotion Model - "Fishing Master"

8.7.1 Game Introduction

8.7.2 Business Model Analysis

8.7.3 Business Model Reviews

8.8 Focus on local business partnership model - Fruit Ninja

8.8.1 Game Introduction

8.8.2 Business Model Analysis

8.8.3 Business Model Reviews

8.9 "Boiled Frog" Mode - Plants vs. Zombies 2

8.9.1 Game Introduction

8.9.2 Business Model Analysis

8.9.3 Business Model Reviews

8.10 "Ten Years of Sharpening a Sword" Mode - Genshin Impact

8.10.1 Game Introduction

8.10.2 Business Model Analysis

8.10.3 Business Model Reviews

Table of Contents of Charts

Figure 1: Video game classification

Exhibit 2: Definitions related to mobile games in the report

Exhibit 3: Mobile game classification criteria in the report

Figure 4: Illustration of the main data sources for this report

Exhibit 5: Regulatory Responsibilities in the Mobile Games Industry

Exhibit 6: Mobile game-related policies

Figure 7: China's GDP growth trend from 2008 to 2023 (unit: trillion yuan, %)

Figure 8: Trend chart of China's industrial added value and growth rate from 2019 to 2023 (unit: 100 million yuan, %)

Figure 9: Growth rate of China's fixed asset investment (excluding rural households) from 2019 to 2023 (unit: trillion yuan, %)

Figure 10: Proportion of investment in the three industries to investment in fixed assets (excluding rural households) in 2023 (unit: %)

Chart 11: Forecast of China's main economic indicators in 2023 (unit: 10,000 people, trillion jin, %)

Exhibit 12: China's comprehensive outlook for 2023

Exhibit 13: Analysis of the correlation between the mobile gaming industry and macroeconomic developments

Figure 14: Population and composition of Chinese mainland at the end of 2023 (unit: 10,000 people, %)

Figure 15: Analysis of China's urbanization rate from 2008 to 2023 (unit: %)

Figure 16: Trend of per capita disposable income of residents from 2019 to 2023 (unit: yuan, %)

Figure 17: The scale of China's digital economy from 2006 to 2023 (unit: trillion yuan)

Figure 18: China's Internet access equipment usage from 2019 to 2023 (unit: %)

Figure 19: China's 5G mobile communication technology development status to 2023

Figure 20: Development of China's mobile communication technology

See text for more charts......