On the evening of May 1st, a feast of music, fashion, and trendy toys was enthusiastically opened in the TIC era global maker town, which kicked off the prelude to this year's Dali Denghu Central Axis Music Season. The first event of the 2024 Denghu Central Axis Music Season, the TIC Youth Music Supermodel Fashion Show, brought an audio-visual and shopping carnival to citizens and tourists during the "May Day" Golden Week in various forms such as camping music festivals, supermodel fashion shows, lawn parties and trendy play booths.
On the evening of May 1, the 2024 Denghu Central Axis Music Season of "Dragon Travel, Internet Celebrity Dali" was launched.
Square & Circle Band Performance.
Music and fashion are intertwined, and industry and city go together
That night, Lin Lin, a million-dollar Internet celebrity blogger on Douyin, Fang Heyuan Band, a well-known band in the Pearl River Delta, Zhou Peng, a soul singer, and Yingying, a sweet singer, gathered in Dali and ignited the enthusiasm of the scene with music.
As a famous underwear town in China, Dali also ushered in its own "Victoria's Secret Show" that night. The event was led and planned by Wutong Nature, one of the top ten underwear brands in Dali Yanbu, and the simple and natural design of underwear was both comfortable and sexy under the fashion interpretation of supermodels, and also showed the fashion charm of the city and the industry in both directions.
Sycamore natural underwear fashion show.
As one of the characteristic leading industries supported by Nanhai District and Dali Town, Yanbu underwear has made remarkable achievements in brand building, standard formulation, intellectual property protection, digital transformation and e-commerce live broadcast in recent years. Dali Town has also held many activities such as the Rice Field Music Festival and the Yanbu Underwear Supermodel Fashion Show to show the development and innovation of Yanbu underwear, interpret the quality of high-quality and high-end underwear, and highlight the true spirit of Dali avant-garde pioneers.
In addition to the music and fashion show, 40 trendy toy booths were also set up at the event site, displaying handmade works, ornaments, flowers, coffee, snacks and other cultural and creative products and delicacies for citizens and tourists to buy, so that the concert had both "literary flavor" and "fireworks".
40 trendy toy booths were also set up at the event site to drive the night economy with the music festival.
Catering to the needs of urban development and igniting the May Day consumption carnival
Last year, Dali Town planned a series of activities for the first time in the Denghu Central Axis Music Season, and held 15 activities such as housing expos, car carnivals, and food festivals in conjunction with popular business districts, Internet celebrity landmarks, and well-known enterprises in the mode of "culture + city + industry". In four months, it has attracted the attention of more than 3 million people and driven consumption of more than 1 billion yuan, and has become the cultural tourism brand IP of Dali to "gather popularity, promote consumption and prosper the economy", and also become a phenomenal brand in the field of cultural tourism consumption in Foshan Town Street.
This year, the 2024 Denghu Central Axis Music Season will return with infinite surprises, and will combine more industries, landmarks, and trendy play elements to launch diversified activities such as cute pets, blind dates, car shows, housing exhibitions, and furniture exhibitions, so as to further shape the image of the city, stimulate the vitality of young people, develop the humanistic economy, and promote the high-quality development of "Central Dali".
The event attracted many citizens to participate.
For example, on the eve of the opening of the TIC Youth Music Supermodel Fashion Show, Dali fully combined with social hotspots and the needs of young people for marriage and dating, and launched a large-scale matchmaking activity "Sister Yue Talking Matchmaking" for three consecutive days from April 30th to May 2nd, providing participants with a high-quality, high-value, and fast-matching on-site blind date activity in a popular and down-to-earth way for young people.
The reporter noticed that on the first day of the event, it attracted many young people to "watch", some of them generously came to the stage to "sell" themselves, and some of them were happy to mention the object with the assistance of "Sister Yue". The organizer also prepared a gift package of "Home for Love" for the guests who successfully held hands, including a house purchase coupon worth 100,000 yuan, a camping afternoon tea set for two, etc.
Dali launched the matchmaking activity "Sister Yue Says Matchmaking" for the first time.
The return of the Denghu Central Axis Music Season is not only an audio-visual feast for the general public and tourists, but also a feast of fashion and culture, as well as a feast of consumption and procurement. On the night of the event, the May Day "Tesco" consumption festival in Dali Town was launched simultaneously, and the real estate enterprises, car companies, home furnishing and other industry enterprises in Dali Town launched joint preferential benefits to the public, giving full play to the superposition effect of policies at all levels and fields, and creating a new trend of "town-wide linkage, bank-wide integration, and national consumption", which not only benefits enterprises and people, but also expands investment, promotes consumption, and stabilizes growth.
Dali Town launched the May Day "New Tesco" consumption festival.
The reporter learned that on the evening of May 2, Dali will also hold a parent-child theme children's concert at the same place, where there will be bands, strong songs and dances, and cute baby performances. In the next few months, the 2024 Denghu Central Axis Music Season will be held in Denghu Central Axis Park, Jiulong Park, Yanbu Laolong 1432 and other landmarks of the central axis of the South China Sea. At the same time, there are also cultural and tourism dating projects such as Xi Niang Matchmaking and Heartbeat Signal Removal Party, which combine traditional blind date culture and live performing arts, have been launched one after another, enriching the supply of cultural and tourism products with novel and interesting interactive activities, highlighting the vitality and charm of the "Internet Celebrity City", and comprehensively empowering the construction of a cultural tourism and business agglomeration area in the central axis of Qiandeng Lake.
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Text, photo/Foshan News and Media Center reporters Huang Yitong and Deng Meiqiu
Correspondent Li Xuan