Friends who pay attention to Korean cars must have noticed that in recent years, Hyundai, the world's third largest car company, has become less and less present in the domestic market. Even if you include the sales of Korean brother Kia, the popularity and market sales of Korean cars in China have also declined at a visible rate.
However, the Korean family has not worked hard to reverse the status quo, and Hyundai and Kia brands have also continued to inject fresh blood into the domestic market, such as at the 2024 Beijing Auto Show not long ago, Beijing Hyundai brought the debut of the new Tucson L.
According to the official information, the new Hyundai Tucson L will be officially launched in June, and the price of the new car will also be announced at that time. Judging from the currently known information, the exterior design of the new Tucson L still continues the "Sensuous Sportiness Sentimental Sports Concept", and if you don't look closely, many friends should not be able to see the difference between the old and new models. After all, the front design of the new Tucson L is still the same, and the rear is also the familiar fang-style taillights.
But the difference is that the new Tucson L has replaced the more "wolf-like" front surround design, the blackened grille also accounts for a larger proportion, and the front end fusion and visual sense are also better than the current Tucson L. Including the rear surround, the new Tucson L is also different from the current Tucson L. In terms of dimensions, the length, width and height of the new Tucson L are 4670/1865/1690mm, and the wheelbase is 2755mm.
Compared to the fine-tuned exterior, the new interior design of the new Tucson L has changed a lot. The vertical screen central control that has been complained about in the past has been replaced by a horizontal dual screen here in the new Tucson L, and the latest car machine system and a more concise UI interface are naturally more divided in the use experience.
In addition, the high-frequency functions in the car, the new Tucson L has returned to the button type, and the pocket gear design also expands more practical space in the center control area of the new car. Including a new style of steering wheel styling, it is also more in line with the new car's more streamlined and capable interior atmosphere.
In terms of specific configuration, the new Tucson L has not yet been announced, but from the perspective of power configuration, the new Tucson L has also ushered in certain adjustments. It is reported that the new Tucson L will be available in a 1.5T fuel version, a 2.0L oil hybrid version is optional, the 1.5T fuel version has a maximum power output of 200Ps/253N·m, and the gearbox is expected to match the Korean 8AT; The overall maximum power output of the 2.0L oil-hybrid system is unknown, but compared with the pure fuel version, the 2.0-liter oil-hybrid version of the Tucson L will undoubtedly have more advantages in terms of power response and fuel economy. After all, the combination of motor + battery is almost equivalent to the entry of players who connect peripheral equipment. From this point of view, the Tucson L product strength in the joint venture compact SUV market is indeed good, but the market feedback of the Tucson L actually needs to be improved.
Since the beginning of this year, the monthly sales highlight of the Tucson L, that is, the monthly sales of more than 5,000 units in the first month of the year, and the sales in February/March are only more than 2,000 units.
In addition, the Korean Tucson L can have this market performance, which is largely supported by cost performance. Taking the 2023 Tucson L on sale as an example, the naked car threshold of the car has been reduced to more than 110,000 after discounts in many places across the country, and if the Tucson L is considered for a budget of 150,000 yuan, it can already land a medium and high Tucson L. Therefore, if the new Tucson L, which has made a detailed optimization of the product, really wants to lead the Korean car to turn around with the Elantra, one thing that must be done after the launch is to release a big discount as soon as possible, and get more consumers who hold coins to buy by exchanging price for volume and dislocation competition.
However, since the beginning of this year, the price war in the domestic auto market has been fought extremely rapidly, and many mainstream brands have also released greater discounts that have not been available before, and the new Tucson L wants to rely on products + prices to achieve a turnaround against the wind, unless the price is really attractive, otherwise it is not realistic to want to change your life against the sky. After all, when the price of more mainstream products is also lowered, there will only be fewer consumers who consider Tucson L.