THIS ARTICLE IS COMPILED BY SEMICONDUCTOR INDUSTRY VERTICAL (ID: ICVIEWS) BASED ON THE SPEECH OF LEI JUN AT THE 2024 FUTURE AUTOMOTIVE PIONEER CONFERENCE
Sprint to deliver 120,000 vehicles in a single year, and take a good job seriously.
In the ongoing "2024 Future Car Pioneer Conference", Lei Jun, founder of Xiaomi, took the stage and shared news related to Xiaomi cars:
- Transcript of Xiaomi's self-developed cars
- Xiaomi Automobile's two "market eye-catchers"
- Roll the thinking of consumer electronics into the automotive field
- Thoughts on the development of the smart electric vehicle industry
SU7, how does it sell?
ON MARCH 28, 2024, XIAOMI GROUP HELD THE XIAOMI SU7 LAUNCH CONFERENCE, WHICH WAS IN THE LIMELIGHT FOR A WHILE, AND NOW "HOW MUCH HAS BEEN SOLD" HAS BECOME THE FOCUS OF MARKET ATTENTION IN THE PAST TWO MONTHS. In this regard, Lei Jun gave a very clear report card:
- In the first month of its release, the number of orders for the Xiaomi SU7 has reached 88,200 units
- Deliveries in April reached 7,058 units
- Deliveries in May reached 8,630 units
This series of figures also proves that Xiaomi is one of the few companies that can deliver when it is released and deliver on volume. In the two months since its release, Xiaomi Auto has delivered more than 15,000 vehicles.
Lei Jun said: "One of the questions that many consumers are particularly concerned about is that everyone has booked so many cars, when will Xiaomi be able to deliver the car? We've been really busy in the last two months, and we're doing a couple of things, the first thing is that in June our factories started working double shifts, and we want to make sure that we deliver 10,000 vehicles in a single month in June. The second thing is that we guarantee to deliver 100,000 cars throughout the year, and we are also sprinting to 120,000 vehicles. You must know that 120,000 units of a single model will be delivered in 9 months, which is an industry record-setting goal. ”
Behind the results: I have thought about how to hang soy milk
Lei Jun said that there are two main reasons behind Xiaomi's achievements.
The first point is that Xiaomi is fully aware of the complexity of the car. Lei Jun mentioned: "We have a very strong sense of awe for the automotive industry, we have spent 10 times the investment, seriously focus on doing a good job, and at the same time lock the core technology track, starting from the core technology, so it is this series of core research and development breakthroughs, we have today's Xiaomi SU7 success, I think this is the core reason for the completion of Xiaomi SU7." ”
The second point is that Xiaomi has been doing consumer electronics for 14 years, and has put a lot of effort into user research and insight, and has done a lot of product points. The first product highlight is sun protection. Lei Jun said: "Sunscreen is a very important product point, but many people don't realize it. In fact, sun protection is very difficult to do, and sun protection is very important for female car owners. The Xiaomi car is able to filter 99.9% of ultraviolet rays and isolate 99.1% of infrared rays, the front windshield is also made of 3 layers of silver plating, and the 4 doors are UV coated. ”
The second product highlight is storage. Lei Jun said: "The storage of Xiaomi cars is the best among many vehicles in the industry, for example, Xiaomi has made two hooks under the center console of the car, these two hooks are very useful, such as breakfast that can be used to hang soup powder, soy milk fritters, etc."
In addition, Xiaomi SU7 has also made a lot of thoughtful designs, such as its makeup mirror is the largest, and with color temperature, it looks good in selfies in the car, etc. This series of designs makes half of the Xiaomi SU7 owners group female. As a high-performance sports sedan, there are so many female car owners who like it far beyond Lei Jun's imagination, and it also gives the market a surprise.
Smart electric vehicles are essentially automotive ✖ electric ✖ intelligence
At the meeting, Lei Jun also put forward three thoughts on the development of the intelligent electric vehicle industry from the perspective of newcomers.
The first point is that smart electric vehicles are essentially electric intelligence ✖ ✖. Lei Jun said that the automobile industry has a history of 140 years, and today's development has been very perfect, and the entire industry has been solving the problem of electric in the past ten years, and now the problem of electric has been well solved.
At present, the automotive industry has begun to pay more and more attention to intelligence, including intelligent cockpit, intelligent driving, voice control car, intelligent ecology, chip operating system, electronic architecture, etc., this series of technologies are becoming more and more complex.
Lei Jun said that Xiaomi dared to enter such a complex industry, and was confident that it would do a good job in intelligent cars. On the first day of entering the smart electric vehicle industry, Xiaomi has already decided to realize the full-stack self-development of intelligent driving technology.
What are the results of self-research in the past three years? Lei Jun gave some data to prove it:
The active use rate of Xiaomi's self-driving function has exceeded 83% in the past two months, with a self-driving mileage of 3.62 million kilometers. In addition, major media friends have also done a lot of tests on Xiaomi cars, and the results show that in the field of self-driving, Xiaomi parking and valet parking have reached the ceiling level; The high-speed navigation function is also in the first camp in many tests and evaluations; Xiaomi is also opening a 10-city urban NOA.
When testing the city NOA function, Lei Jun personally drove a Xiaomi car from Shanghai Pudong to Hangzhou Xiaomi Center for 3 hours, during which the city NOA and high-speed NOA were broadcast live during the whole process. Recalling this, Lei Jun said with a smile: "Sitting in the second row is Dr. Ye, the person in charge of Xiaomi's self-driving technology, who is sweating profusely in the back, but I feel very relaxed, and I am very surprised by this test process, because I am in a state of zero takeover during this test." ”
Lei Jun said that he has great confidence in Xiaomi's team, and that the goal he proposed three years ago was to become the first camp in the smart car industry by the end of this year.
Second, smart electric vehicles are a high degree of integration of the automotive industry and consumer electronics. Lei Jun mentioned that Xiaomi did a lot of research three years ago, so why did you decide to make a car? The most important thing is that today's cars are completely different from those of the past, and most of today's cars have electronic parts. Xiaomi has been doing consumer electronics for 14 years, which makes them have a certain amount of technical accumulation when manufacturing smart electric vehicles, which is also a major reason why Xiaomi can build cars in three years.
Third, ecological openness and cooperation are very important. Lei Jun said, "In the past three years, we have become more and more aware of the complexity of the automotive industry and the diversity of user needs. I believe that ecological expansion is the only way. ”
The "rear screen" is a vivid example cited by Lei Jun. There are few scenarios for the application of the rear screen, and some people will like it very much, but the vast majority of people do not need the rear screen, so the cost of installing a rear screen will be relatively high. Xiaomi's solution is to insert a tablet on the rear screen. Lei Jun said: "As long as we develop the system and plug in your tablet, just like the original screen, this problem is very easy to solve." Therefore, Lei Jun suggested that the screen interface should be unified, so that whether it is Xiaomi, Huawei, or other tablets, they can be used as rear screens in the car, and there is no need for car companies to roll around on this small issue.
Lei Jun said that Xiaomi has made a number of interface standards, if these are shared resources, then domestic cars will be more and more easy to use, it is not only beneficial to users, but also to the entire industry. Therefore, Lei Jun called on the entire industry to unite to jointly promote and build ecological development, and Xiaomi Auto's entry into this industry will definitely make its own contribution to China's auto industry.
At the end of the speech, Mr. Lei Jun once again expressed his high respect to those predecessors who led the trend of the new energy vehicle era as an up-and-coming star in the automotive industry with full respect.
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