Toyota has another counterfeiting scandal? Camry is shocked by a price cut, can 139,800 move you?

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2024-06-05 09:55Published in Liaoning

Toyota had another accident, and on June 3, Toyota admitted to data falsification and other violations, and the next day Japan's Ministry of Land, Infrastructure, Transport and Tourism conducted a surprise inspection of Toyota's headquarters. However, according to Toyota China, Toyota's models sold in China do not involve these issues.

But even so, Toyota's life in China is not easy, and cutting prices may be a good way to do it. Recently, GAC Toyota officially announced that it will reduce the price of the ninth-generation Camry, can this operation stimulate a wave of sales?

How much has the price dropped?

The Toyota Camry currently on sale is a ninth-generation model, which will be launched in March 2024, with an official guide price of 171,800-206,800 yuan, which is already a relatively conscientious guide price compared with the previous generation model.

However, in terms of sales, Camry's performance does not seem to meet expectations, so it needs to continue to exchange price for volume. According to the official policy, the price of the Camry gasoline version is reduced by 32,000 yuan, with a starting price of only 139,800 yuan, and the price of the Shuangqing version is reduced by 30,000 yuan, and the starting price is reduced to 149,800 yuan.

It is worth mentioning that this reduction is to include the replacement subsidy, but for consumers, this is not a big problem, they can get benefits. The ninth-generation Camry is not an old car, it has only been on the market for 3 months, so the attraction is still relatively strong after the price reduction.

What are the highlights of the ninth-generation Camry?

The Camry is a representative model of the joint venture B-class car in the Chinese market, but the previous Camry was mainly based on a calm and atmospheric style, and the ninth-generation Camry began to transform to a younger one, and there are many bright spots.

The ninth-generation Camry offers three different styles of front grille styling, with the aim of attracting different user groups, and the overall appearance is also relatively high. In fact, if the Camry had changed so much earlier, it might not have the passive situation it is now.

The body length of the Camry is divided into 4915mm and 4950mm, and the wheelbase is unified to 2825mm, which is still relatively competitive in the same level of fuel vehicles and can meet the daily needs of users.

In terms of interior, Camry has also been upgraded, equipped with a 12.3-inch 2K large screen, and is also equipped with a Qualcomm Snapdragon 8155 chip and an intelligent voice recognition system created in cooperation with Huawei, and supports 4G network, OTA upgrades, face recognition and other common functions, which the previous generation model does not have.

In terms of intelligent driving, which is currently more popular, the ninth-generation Camry is equipped with L2 level driving assistance functions as standard, providing active braking, lane keeping assist, lane centering and other functions. In fact, these configurations are not high-end, and there is a big gap compared with mainstream new energy models, but for Camry's old users, this is already a lot of progress, and it has at least kept up with the situation.

In terms of power, the ninth-generation Camry is available in two models: a gasoline version and a dual-engine version of the diesel-electric hybrid. The gasoline version is equipped with a 2.0-liter naturally aspirated engine and a CVT transmission with a maximum output of 127 kW, while the dual-engine version is equipped with a 2.0-liter naturally aspirated engine with a maximum output of 112 kW and a front-mounted single motor with a maximum output of 83 kW.

Judging from the books, Camry's power performance is still good, but its dual-engine version of the model can not be charged, can not hang new energy licenses, and can not enjoy policies such as purchase tax exemption, compared with the real new energy models There is still a significant gap, but it can also attract a lot of old users, especially after the price has been greatly reduced.

What to choose after the price reduction?

There are a total of 9 models for the 9th generation Camry on sale, including 4 fuel models and 5 dual-engine hybrid models, so how to choose between these two models?

Camry 4 fuel version models, the basic configuration between each other is not much different, the main difference is reflected in the intelligence, the two high-end models to L2 level driving assistance and the intelligent voice interaction system provided by Huawei as a selling point, but the official starting price of the two high-end models is 191,800 yuan, even after the price reduction, there is about 160,000 yuan, this price and configuration is still not competitive, and the entry model configuration is too low, so the guide price is 181,800 yuan, The 2024 2.0GVP model, which has an actual starting price of about 150,000 yuan, is the most worth buying.

The same is true for the Shuangqing hybrid version of the model, among the 5 models, only the official guide price of 199,800 yuan is the 2024 Shuangqing 2.0HG Premium Edition and above the three high-end models have good intelligent performance, but considering the low-cost advantages brought by the Shuangqing system, this Shuangqing version of the model is the most worthy of the 5 Shuangqing models.

Can price reductions be exchanged for sales?

Joint ventures such as Toyota have not had any major problems with product performance, nor have there been any quality scandals, but their biggest problem is that consumers suddenly stop paying attention to them, because the penetration rate of domestic new energy models is increasing rapidly.

Since 2024, the monthly sales of the Camry have never exceeded 10,000 units, and even fell below 7,000 units in March.

But from the perspective of hindsight, the renewal of the ninth-generation Camry is a little late, and the intelligent configuration it provides is about equivalent to the level of domestic new energy models at the same price two years ago, and this time difference is difficult to make up. After the launch of the BYD Qin L and Seal 06 DM-i, the survival of traditional B-segment cars such as the Camry will be more difficult.

However, this does not mean that the ninth-generation Camry has no value, if you don't recognize the domestic new energy models, and prefer the design of Japanese cars, you can take advantage of this price reduction to rush a wave. But in the long run, the Camry will decline in the Chinese B-segment car market, and it is only a matter of time.

Summary: In the next 1-2 years, it may be a bonus period for joint venture fuel vehicle enthusiasts, because most of the mainstream joint venture models will exchange price for volume and make concessions to consumers. However, this bonus period will not be too long, and buying these models now should be taken into account that in a few years their used cars will not be available.

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