At a time when online car-hailing drivers are crying and shouting that they can't make money by running online car-hailing, there is such a group of people who are quietly working, they are not affected by the market environment, and the daily driving time is not very long, but the income level is quite considerable, this group of people is luxury car drivers.
Drive a luxury car, have a high income, and have a high level of professionalism... This is the positioning of online car-hailing luxury cars by the outside world.
Compared with express cars, luxury car services have always adhered to high standards, requiring drivers to dress neatly and provide services in place, giving users the best riding experience.
At present, the domestic luxury online car-hailing platform has Didi luxury car, Mercedes-Benz Yaoxing and other brands, and the cities opened are mainly concentrated in first-tier cities and new first-tier cities, after all, only people in these cities have business travel needs.
According to third-party survey data, the core users of high-end online car-hailing in China are high-income business people in first- and second-tier cities, and are concentrated in the manufacturing and Internet industries.
For high-end ride-hailing users, the comfort of the vehicle and the service quality of the driver are the main factors influencing their platform selection.
Different from express car drivers, the luxury car driver platform does not call them drivers, but call them drivers, in terms of vehicle requirements, these luxury car drivers are mainly equipped with BBA of four or five hundred thousand yuan on average, and the requirements and quality of these drivers are relatively high.
Taking Beijing as an example, the cars driven by luxury car drivers start at least four or five hundred thousand, the Audi A6 is worth four or five hundred thousand, and the Paramela is more than one million. Many of these luxury online car-hailing drivers have cars and houses in Beijing, and their families live in Yanqing, Yizhuang, Tongtianyuan and other areas outside the Fifth Ring Road.
In terms of the way of receiving orders, luxury car drivers are not the same as express car drivers, ordinary online car-hailing drivers may go to airports, bullet train stations and other places, but the passengers in these places are obviously not the target of luxury car drivers, they will go to Sanlitun, Financial Street, Guomao and other places to guard, people who come and go in these places are more likely to take luxury online car-hailing. On his online car-hailing platform, the starting price of luxury cars in the morning and evening peak hours is 33 yuan, and it increases by 7 yuan for each kilometer run. In terms of unit price, this price is out of reach for many ride-hailing drivers.
One of the main reasons why the income of luxury car drivers is guaranteed compared to ordinary online car-hailing drivers is that the platform will strictly limit the number of luxury car drivers, and the assessment and training of luxury car drivers is also a high standard in the industry. In addition, ride-hailing drivers who join the luxury car camp will be required to sign a non-disclosure agreement.
Also taking Beijing as an example, the training of luxury car drivers in Beijing has a total of 5 days, from opening the door, carrying luggage, to the first sentence of getting on the car, and even what songs should be put on the car, and how loud the volume is in different scenarios.
In terms of driver types, there are currently two types of online car-hailing luxury cars: one is to take orders with their own cars, which is relatively free; The first type is that the online car-hailing platform provides the model, and the driver takes orders as the platform's own driver.
Some time ago, I took a taxi in Beijing and played a luxury car, chatting with the driver in the car, the driver said that now Beijing wants to do luxury cars, and you need to rent a car in the first year, Mercedes-Benz is 15,000 a month, Hongqi is 13,000 a month, Audi is 14,000 a month, and there are luxury cars and Gaohe, but some users do not recognize this car, and they will cancel the recall after hitting the car.
The driver is part-time, he opens a supermarket during the day, and comes out to run Didi luxury at night, he drives a luxury car relatively early, and uses his own car, because it is a part-time job, Didi usually does not give him priority to send orders, so sometimes he can pull one or two orders at night, and sometimes he can't pull a single order at night.
He said that full-time luxury car drivers receive an average of seven to ten orders a day, which is not as hard as that of express car drivers, but they must also be ordered around the clock, often driving the car to one place and waiting. If you run full-time, excluding rent and fuel costs, your monthly income is 15,000-20,000.
Finally, the master also said that the users who call luxury cars are relatively high-end, and many business people are a "walking resource", so in the process of communication, I will come into contact with the ideas and network resources of high-end people from time to time, which is far more meaningful for me than driving a luxury car to make money.
Soon arrived at the destination, got off the car and said to the master that it was hard, and the master replied that it was not hard, and drove away without looking back!