Yu Chengdong exposed! The interior of the S9 has a big breakthrough, and it has to be tough with BBA

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2024-06-24 22:07Published in Guangdong

Yu Chengdong introduced the interaction between the past two days and Weibo CEO Wang Gaofei through a Weibo, although Wang Gaofei came to participate in Huawei's recent event, HDC2024, but the real purpose of Yu Chengdong's release of this Weibo is probably to warm up for the upcoming release of Xiangjie S9.

Xiangjie is a cooperative brand between Huawei and BAIC Smart Car Model, and the brand's first model is Xiangjie S9. In fact, the new car was first launched to the public during this year's Beijing Auto Show, and will be officially launched in August, with an estimated price of 450,000-550,000 yuan.

Xiaotong saw the real car of the Xiangjie S9 at the auto show, and the first feeling was that the design of this car was very luxurious like the flagship SUV Wenjie M9, and the sense of elegance and refinement that a sedan of the same level should have was not absent.

However, Yu Chengdong said that "the biggest selling point of Xiangjie S9 is not outside, but inside". Before opening reservations, the Zhijie S9 is considered to be aimed at the executive luxury sedan under BBA, that is to say, the Zhijie S9 is going to compete with traditional luxury brands.

Before the video was released, there was not much news about Xiangjie S9, and I could only guess a rough idea, and after Yu Chengdong released this video, Xiaotong could see the main features of Xiangjie S9.

It will be the first to ride ADS 3.0, which is more comfortable than Maybach

The appearance of the Xiangjie S9 is no secret, but Yu Chengdong said that the Xiangjie S9 will have a very low drag coefficient, and at the previous press conference, he directly said that the Xiangjie S9 has become an executive sedan with the lowest drag coefficient.

Obviously, the drag coefficient that has been mentioned many times will be one of the highlights of the product, but how low can the drag coefficient of the S9 be? Xiaotong searched for information and learned that the drag coefficient of Audi A8L is 0.27Cd, the drag coefficient of Mercedes-Benz S-class is 0.22Cd, and the drag coefficient of Xiangjie S9 should be lower than 0.22Cd. If we open up the pattern and look up to the U7 released by the car, it is also positioned as an executive-class sedan, and its drag coefficient is as low as 0.195Cd, and the Xiangjie S9 wants to become the executive car with the lowest drag coefficient, at least 0.195Cd lower.

At present, the exposure of the Xiangjie S9 has only appeared in the rear row for a few seconds. However, in Yu Chengdong's video, there is about 2s to expose the design of the center console, Xiaotong looks at it frame by frame, and basically finds out the front row design style of the interior of the Xiangjie S9.

What is certain is that there will be a floating large central display in the middle of the center console, and the steering wheel will adopt an olive-shaped design similar to that of the Zhijie S7. The steering wheel is designed to be relatively small, but it does not affect the driver's reading of vehicle condition information, after all, its traditional LCD instrument panel is placed in a relatively front-end position, and the entire center console is designed with a large flat table, which is also highly similar to the wisdom of the S7.

As the new flagship sedan of HarmonyOS Zhixing, the Xiangjie S9 will be the first model equipped with Huawei's Qiankun ADS 3.0 high-end intelligent driving system. Compared with ADS 2.0, ADS 3.0 adopts a new distributed architecture, which can process computing tasks in parallel, and even if one computing node fails, other computing nodes can continue to run, ensuring the overall efficiency of the entire system.

In this way, ADS 3.0's ability to identify various vehicle scenarios and potential hazards will be greatly improved. According to the plan, the Xiangjie S9 will be delivered immediately after launch, which means that ADS 3.0 high-end intelligent driving will be released in August, and other models will also be upgraded to the latest ADS 3.0 system.

As for the configuration level, Yu Chengdong mainly revealed two points, one is laser projection, and the other is convenient for sleeping and resting, which can make the curtains black as a whole, and the seats can also lie down completely.

The author has experienced the question worldM9, laser projection, zero gravity seats are available, and the co-pilot seat can also be completely folded, so as to provide enough legroom for the boss seat. As a price similar to the M9, the S9 has at least the same comfort as the M9 in order to be convincing in the market.

Yu Chengdong once again played the "big mouth" itself, saying that the Xiangjie S9 is more comfortable than Maybach. This is quite a taste of "Wang Po sells melons", who is more comfortable has to be tested to know, but according to the price of 500,000 level, the functionality of Xiangjie S9 is indeed richer than that of BBA models at the same price, from this point alone, Xiangjie S9 does win at the starting line.

To challenge BBA, there are still two shortcomings in S9

Yu Chengdong, who has always spoken very directly, once again said this time that the Xiangjie S9 should be benchmarked against Mercedes-Benz S-Class, BMW 7 Series and Audi A8L. As we all know, the landing price of these three models can reach the level of 1 million yuan, but Xiangjie S9 wants to use half the price of competitors to win against competitors.

Before 2020, Xiangjie S9 was indeed a bit "whimsical", but in 2024, Xiangjie S9 may really have a chance to break through.

For Hongmeng Zhixing, the 500,000-level sedan market is indeed still blank, but for the 500,000-level SUV market, Hongmeng Zhixing has successfully opened up through the M9. According to the data, the M9 sold 16,462 units in May, becoming the highest-selling product among the more than 500,000 models, while the Mercedes-Benz GLC and BMW X5, which are still popular at more than 500,000 yuan, only had monthly sales of 10,150 and 7,683 units respectively in May, not to mention its new energy vehicles or other luxury brand models.

The high-end SUV market and the high-end sedan market actually have a high degree of similarity for latecomers, because their main competitors need to face the challenge of BBA. In the sedan market, the Audi A6L, Mercedes-Benz E-Class and BMW 5 Series are the highest-selling products, of which the Audi A6L and Mercedes-Benz E-Class both sold more than 12,000 units in May.

In Xiaotong's view, with the positioning of 500,000 level, Xiangjie S9 is nominally the benchmark "78S", in fact, the most important task is to seize the market share of "56E". If the strength of the S9 is on par with the M9, and it comes up with a different core selling point, it will bring a lot of threats to the "56E".

For Xiangjie S9, there may be two shortcomings. One is brand influence, even if Xiangjie S9 is a sedan with Huawei's influence, its influence in the car circle is certainly not as good as that of traditional luxury brands. Even, in the comparison with the brand awareness of "Wenjie", Xiangjie is slightly inferior. If Xiangjie S9 wants to be recognized by the market, it may need to put more effort into marketing.

Second, the strategy of equipping the whole system with pure electric power may not be very safe. It has been revealed that the Xiangjie S9 will be available in a single and dual-motor version, with a maximum range of more than 800km. Although this range can already support commuting and short- and medium-distance travel in urban areas, with the current charging speed and charging system, it does not allow all consumers to choose pure electric vehicles with confidence.

A more convincing example is that although the sales of the M9 are good, most of them are extended-range versions, which shows that consumers still have certain concerns about high-end pure electric models at the price of 500,000 yuan, and only pushing pure electric power will inevitably bring certain risks to the product.

Therefore, this product layout will put forward higher requirements for the product strength of Xiangjie S9. In addition to abundant and practical functions, more importantly, the continuous improvement of energy charging facilities depends on whether Huawei can further roll out its ultra-fast charging piles as soon as possible, and there are many problems that need to be challenged in the short term.

Launch the "car sea tactic", and the car BU is fully prepared

So far, Hongmeng Zhixing has covered the SUV and sedan market of 240,000-570,000 yuan, of which there are three models in the world, and one model in the world, in addition to the Zhijie S7 that has been listed, there is also the Zhijie R7 that has been exposed.

According to reports, the cooperation brand between Huawei and JAC Smart Car Model will launch a million-level medium and large MPV, and Wenjie is expected to launch Wenjie M8, for Hi mode, GAC Trumpchi will be based on the Qiankun ADS 3.0 system and a new generation of Hongmeng cockpit, to create a large coupe, large SUV, large MPV, and the first model will be delivered in the first quarter of 2025; The all-new all-electric SUV VOYAH Soulmate will be released this year, and the VOYAH Dreamer equipped with Huawei's intelligent driving and intelligent cockpit will also be launched in the first half of next year.

The cooperation between Changan and Huawei is relatively deep, in addition to AVATAR, Deep Blue L07 will use HuaweiHi mode. Judging from the current products that use Huawei's intelligent system, Deep Blue L07 may be the lowest priced model among them, and it may not apply Huawei Qiankun ADS 3.0, but it should launch ADS SE that supports high-speed NCA and intelligent parking.

In this way, Hongmeng Zhixing focuses on the mid-to-high-end market, and the product positioning and product price of the Hi model are widely available. In the future, there may be more "Huawei" models introduced, but regardless of whether the cooperation model between Huawei and car companies is Hongmeng Zhixing or Hi mode, Huawei's influence in the automotive industry will gradually increase.

From the perspective of such a layout, the entire system of Hongmeng Zhixing will be continuously strengthened, and models with strong competitiveness will be launched in different subdivisions to meet the needs of different consumers. From the side, it is also a manifestation of the improvement of the systematic ability of Hongmeng Zhixing, recalling that in the past, it could only make simple modifications and empowerment on the existing models of partners, but now Hongmeng Zhixing has developed a set of unique product logic and business layout, and it is true that it did not build a car by itself, but it was only necessary to build a car by himself.

However, objectively speaking, Hongmeng Zhixing mainly has shortcomings in infrastructure construction, such as the charging facilities mentioned above, etc., under the premise of planning to launch more pure electric products in the future, it may discount the basic energy replenishment experience. Of course, it is not ruled out that Hongmeng Zhixing will continue to increase cooperation with partners in the future in terms of energy replenishment infrastructure, and the impact of Hongmeng Zhixing on the entire automotive industry is believed to continue to occur.

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