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Flower Dounan • Walking towards Beauty | Chenggong flower industry development injects "red kinetic energy"

author:Chenggong release

Opening remarks

The flowers reflect Dounan, and a new chapter of quality improvement spectrum is improved. On the road of pursuing high-quality development, Chenggong District closely follows the goal of building "the world's first flower trading center", takes the development of modern flower industry as the theme, focuses on the three key points of "variety, quality and brand" of Dounan flowers, deeply excavates the history and culture of Dounan, creates characteristic style blocks, promotes the integrated development of flower culture and tourism, and builds a world-class flower industry with high quality.

Chenggong District Rong Media Center launched the column "Flowers Dounan • Walking to Beauty", from scientific and technological innovation to market development, from cultural inheritance to modern integration, recording every moment of Dounan's flower industry to improve quality and efficiency, and showing its charm in the new development journey.

Chenggong Dounan, the birthplace of "Cloud Flower", is famous for its flowers. Chenggong District will fly the party flag on the front line of economic development, based on party building to lead the development of the flower industry, take the weaving of the grassroots organization system as the fulcrum, further promote the deep integration and development of the organization chain and the industrial chain, and strive to continue to inject new momentum into the construction of the "world's first flower market".

Flower Dounan • Walking towards Beauty | Chenggong flower industry development injects "red kinetic energy"

Build a grassroots organization system of "Huadu Party Committee".

Through the "Four Seasons of Flowers" full-time trading chain

Since the establishment of the Huadu Party Committee, the streets and communities where it is located have absorbed a total of 116 part-time member units, realizing that "where the industrial chain extends, the party organization will be built", and empowering the "development power" of the enterprise with the "cohesion" of the party organization. Among them, the Dounan Huadu Party and Mass Service Center has become a position for party members to carry out education and training, government affairs handling, and convenient services, and further enhance the service guarantee ability of party organizations.

Flower Dounan • Walking towards Beauty | Chenggong flower industry development injects "red kinetic energy"

With "Flower +" as the main line, we will promote the key projects of Party committee members and the key projects of volunteer service guarantee for Party members, and set up 6 volunteer service teams such as investment promotion coordination, tourism and exhibition reception, and market environment improvement, so as to gather the joint force of volunteer service.

Flower Dounan • Walking towards Beauty | Chenggong flower industry development injects "red kinetic energy"

With the help of "red kinetic energy", we will upgrade and standardize the comprehensive flower trading market, renovate and expand the flower auction and trading center, and implement modern flower trading models such as bulk flower products, flower boutique auctions, flower retail operations, and online transactions, and the circulation of flower products has been further developed.

Unleash the benefits of interconnection

Smooth connection of the "Pattern Time and Space" full network integration chain

Make full use of the service model of "party building + Internet + industry", establish an "online + offline" Huadu party building live broadcast cloud platform for flower development covering the fields, production workshops, and commercial distribution centers of the flower industry, create an "anchor station" service space, and tell the story of "Huadu" in the form of on-site interviews and scenario simulations, and change the traditional flower marketing model with "Internet +" thinking. A total of more than 300 yuan has been invested in various types of funds to support 12 talent projects such as "Chenggong District Flower Industry E-commerce Talent Team Construction" to help the innovation and development of the flower industry.

Flower Dounan • Walking towards Beauty | Chenggong flower industry development injects "red kinetic energy"

Inject momentum into industrial development

Aggregate the "Huarun Wanjia" full-platform logistics chain

Led by the Party Committee of Dounan Huadu, it solves the problems of flower farmers and flower merchants in the transportation of flowers. On the one hand, speed up the construction of the public information platform for flower logistics, integrate the Kunming International Flower Auction and Trading Center, the flower world flower trading data, and the big data marketing platform of Huayibao, build a big data center for the flower industry, and provide real-time information support such as flower resources and logistics resources in the main producing areas for flower merchants and flower farmers in the jurisdiction.

Flower Dounan • Walking towards Beauty | Chenggong flower industry development injects "red kinetic energy"

On the other hand, integrate the flower resources and logistics resources in the main producing areas of the country, improve the level of scientific management, support the professional and characteristic development of small and medium-sized logistics enterprises, especially small and micro enterprises, improve the efficiency of flower distribution, help increase the freshness of flowers by 30%, reduce the loss rate by 50%, and shorten the logistics timeliness by 24 hours, so that flower farmers can sell more money and flower merchants can spend less, promote the full coverage of the party's organizational system, and transform it into an important force to enhance the resilience of the industrial chain and supply chain.

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