"At present, we should emphasize 'rational rescue', and the goal is to become a loving, clean, safe and comfortable stray animal transit station, so that stray furry children can live a healthy and happy life, and help them find a permanent home ......," said Ms. Yang, founder of Yuren Rose Stray Animal Rescue.
On June 22, a love story sharing meeting for love was held in Pizza Hut (the first outlet store). It is understood that this restaurant is one of the 21 new "Pizza Hut x IT Fund Animal-Friendly Public Welfare Theme Restaurants" launched by Pizza Hut in 18 cities across the country.
Since 2021, Pizza Hut has paid great attention to animal protection, giving full play to the advantages of the brand's store network across the country, building animal-friendly themed stores in many places, equipped with animal-friendly facilities and launching themed public welfare activities, and in 2022, it has become a public welfare partner of the Foundation to jointly carry out the public welfare project "Must Be Pampered - Stray Animal Care Program".
In 2024, on the occasion of this summer's linkage with the unregistered brand, Pizza Hut will donate 1 yuan to support the stray animal care program when consumers purchase designated packages, and hold offline activities in many cities across the country, focusing on young pet groups and family circles, and spreading the concept of stray animal care to the public in a diversified way.
The animal-friendly restaurant was officially announced to create a long-term public welfare ecology of "must be loved".
When you come to the Pizza Hut x It Foundation animal-friendly public welfare theme restaurant, you can see parents who come to eat with their pets to check in in the limited-time activity area, and the hairy children turn into "store managers on duty" to leave cute images, and pet tags, pet-friendly seats, and animal drinking facilities outside the store can be used for a break, providing an ideal place for pet owners and animals to "eat + socialize".
Pizza Hut x IT Fund Animal-Friendly Charity Theme Restaurant
Walking into the store, all kinds of cute pet images can be seen everywhere, creating a warm dining atmosphere, and a special public welfare corner has been set up to promote scientific pet knowledge and advocate the concept of "adoption instead of purchase" through the display of popular science content. In many stores, photos of stray animals that have been successfully adopted are exhibited and heartwarming stories are shared, which makes consumers who come to dine moved.
Zhang Yue, chairman of the board of directors of the foundation, delivered a speech
Zhang Yue, chairman of the foundation, said that the foundation is the first public welfare foundation dedicated to animal protection in Chinese mainland, with the vision of promoting the construction of a society that treats animals well, respects life, and lives in harmony with nature. In the three years that the Foundation has joined hands with Pizza Hut, Pizza Hut has demonstrated its respect and care for life with practical actions with creative ideas such as "Love Package", so that more stray animals can be loved and rescued.
Beijing Pizza Hut joined hands with the Homeless Rescue Program to carry out offline on-site adoption activities
At the event, Beijing Pizza Hut and its fund partner "Stray Rescue Program" jointly carried out an offline on-site adoption activity, attracting many friends of all ages to come to the scene to understand and interact with the rescued animals. The event site displayed and introduced the knowledge of animal friendliness and human and pet interaction. Pizza Hut calls on more caring people to join in the action of caring for animals with practical actions. Dace, a volunteer and host of the Foundation, shared his journey at the event: the rescuers accepted those little lives who once wandered in the streets and alleys, and such a kind act not only changed the fate of an animal, but also injected full of positive energy into our society.
Launched a co-branded package to explore more possibilities for brand rejuvenation and sustainable business
In addition to creating an animal-friendly environment, the linkage between Pizza Hut and uncarded brands is also full of highlights, during the event, consumers purchase designated co-branded packages, and Pizza Hut will donate 1 yuan to support the "Pizza Hut x IT Fund Stray Animal Care Program"; Not only can you enjoy delicious meals, but you also have the opportunity to get a limited edition of exquisite pet peripherals: the creative pizza-shaped cat climbing frame cleverly combines Pizza Hut's signature products with pet supplies, which is soft and comfortable, full of security, and the pet travel bag that replicates the shape of Pizza Hut's restaurant has sufficient capacity and durability, and the Oxford fabric material is matched with three-sided breathable mesh windows to fill the experience of going out with your pet.
Pizza Hut continues to cooperate with the Pizza Hut Foundation, through offline activities, joint voices, package donations and other practical measures, constantly explore the combination with the strategic layout of brand rejuvenation, focus on young pet raising groups and family circles, and continue to create the Pizza Hut brand's "must be pampered" characteristic public welfare project, so that the animal-friendly brand mentality and the concept of "adoption instead of purchase" can radiate more users and scenarios.
Ms. Sun, the rescuer, led the puppies from the Beijing Xinfadi Stray Animal Rescue Station to participate in the adoption activity and interact closely with the children
For more than 30 years, Pizza Hut has relied on online and offline resources and brand influence to convey the brand public welfare concept of Pizza Hut. Pizza Hut integrates the concept of caring for animals into its brand culture, and in addition to providing delicious meals and high-quality service, it has always actively assumed social responsibility, practiced public welfare actions, and extended love and care to every corner.