On June 17, Zhengxin Tire cooperated with the live broadcast room of Jingdong Automobile to hold a special live broadcast of Zhengxin motorcycle tires Jingdong 618. According to China Tire Business Network (tirechina.net), the live broadcast was only half an hour old, and the cumulative number of online viewers reached 150,000.
During the live broadcast, Zhengxin announced the official world premiere of the new upgraded steel wire sports tire MIGRA S3 II!
In recent years, large-displacement motorcycles have been welcomed by more and more domestic consumers, and with the upgrading of vehicle performance, the quality of supporting tire products also needs to be improved accordingly. As a leader in two-wheeled tires, Zhengxin Tire actively responds to market demand, deeply cultivates innovative research and development, and launches a new and upgraded steel wire sports tire MIGRA S3 II suitable for street sports cars and imitation racing models, demonstrating the excellent strength of Zhengxin motorcycle tires in terms of technology and quality, as well as a deep understanding of consumer needs.
MIGRA S3 II
Single steel wire jointless winding technology, combined with different models/road conditions and performance requirements for density adjustment, high speed stability;
The front wheels are designed with a semi-hot melt formula, which can be controlled more accurately during high-speed driving; The rear wheel is set with dual formulas to ensure the stability and handling of straight driving;
The special design of the tread "sharp edge" pattern has excellent linear motion performance and strong handling performance;
The long-span groove extends to the shoulder, and the secondary groove adds a fine groove to ensure handling and improve the overall wet grip.
As an emerging marketing model, online live broadcast has the characteristics of fast communication speed, wide coverage, strong interactivity, and high conversion rate. Through live streaming, brands can instantly introduce the features, uses and benefits of the product to consumers, thereby enhancing consumers' purchase intent and impression of the brand.
As a world-renowned tire brand, Zhengxin Tire has always adhered to multi-angle, multi-level and various channel platforms to carry out marketing. This time, Zhengxin Tire cooperated with JD Automobile in the live broadcast of "618", a key node of online marketing, which further amplified the benefits of the live broadcast, which not only demonstrated the new height of Zhengxin's motorcycle tire technology and quality, but also further enhanced its brand influence. We also expect that with the good results of this live broadcast, MIGRA S3 II can quickly become a "hot product" from a "new product", so that more consumers can experience real good products and good services!