Which mobile phone manufacturer performed the best during 618? Professional research institutions: Huawei ranks first in terms of growth rate

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2024-06-26 13:31Published in Shanghai Digital Creators

According to the data, although this year's 618 (May 20 to June 20) is 13 days longer than last year's promotion period (May 31 to June 18), the year-on-year growth of smartphone sales is only 6.8%.

Counterpoint said Huawei was the big winner during the 618 period, with its smartphone sales up 42.4% year-on-year, mainly due to Huawei's ability to offer new 5G products to consumers. In addition, although Huawei offers the smallest discounts, the market demand for the Mate 60 and Pura 70 series is still very strong.

It is worth noting that Huawei's 618 growth rate this year is ahead of other manufacturers, partly because its sales performance of 618 last year was average, which does not mean that its sales volume is the highest.

In terms of growth rate, vivo ranked second, with a year-on-year growth rate of more than 12.6%. According to the analysis, before 618, vivo successively launched the high-end X100s series, the entry-level Y200 series, and the iQOO Neo 9S Pro and vivo S19 series, which mainly focused on the mid-range market, which helped its sales to increase significantly.

Xiaomi's sales during the 618 period increased by nearly 12.6% year-on-year, and the main reason for the sales increase was that it offered discounts of up to 1,000 yuan, and the sales of mid-to-high-end mobile phones also increased significantly. Of all Xiaomi models, the Redmi K70 became the best-selling phone of the quarter.

Although Honor also cut prices significantly during the 618 period and launched the Honor 200 series with mid-range positioning, the year-on-year sales growth rate was only 4.3%, which was lower than the overall sales growth rate of the market.

In the case of Apple, Counterpoint did not disclose how much its sales increased, instead saying that its sales increased by 2.7% year-on-year. And in order to face Huawei's competition in the high-end market, Apple offered the largest discount ever during this 618 period, with the highest discount reaching 2,350 yuan.

Cunterpoint did not report OPPO's sales growth during the 618 period, and said that although China's smartphone market has recovered, it expects the market to grow in single digits for the whole of 2024.

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