Crisp, sweet and juicy pomelo, firm fleshy stone goat,
Smooth and delicious cut powder, black tea with a unique aroma
......
As a major agricultural county in the Guangdong-Hong Kong-Macao Greater Bay Area and the hometown of Lingnan vegetables,
Huaiji County is blessed with unique natural resources,
There are many kinds of agricultural products with good quality,
At present, it has accumulated the number of products protected by geographical indications
It ranks among the top in the province.
In recent years, Huaiji County has actively done a good job in the excavation, cultivation, application and protection of geographical indications, encouraged enterprises to apply for the use of special geographical indication signs, promoted the industrialization of geographical indication products, continuously improved the influence and market competitiveness of geographical indication products, and promoted the high-quality development of local characteristic industries.
"This is Xingang black tea, the soup is brown and bright in color, and the taste is clear and sweet." In the sales store of Huaiji Gaoshanqing Agricultural Products Co., Ltd., the reporter saw that the sales staff were introducing Xingang black tea, green tea, frozen top tea and other hot-selling products to customers who came to purchase tea.
Huaiji Gaoshanqing Agricultural Products Co., Ltd
It is a state-owned Xingang Forest Farm and Hong Kong Gaoshanqing Co., Ltd
Joint ventures,
It currently has green tea, black tea and oolong tea
Three series of planting varieties,
As one of the company's flagship products, Xingang black tea
Tea green is produced in the high mountains above 600 meters above sea level.
Its main producing area, Xingang Tea Farm, is cloudy and misty all year round.
Large temperature difference between day and night, full of rainfall,
Therefore, the quality is excellent, the taste is unique, and the sweetness is long-lasting.
Favored by consumers.
2018,
Xingang black tea has been approved as a national geographical indication protected product.
"The company successfully applied for the use of the special mark of the geographical indication of Xingang black tea, and presented it on the packaging box, which not only shows the identity of the 'geographical indication', carries the specific quality and reputation of the landmark product, but also is more unique and distinctive in the market, which greatly enhances the product popularity and market competitiveness." Liang Shan, sales manager of Gaoshanqing Company, said that after the use of special logos, the sales of Xingang black tea have increased year by year, with sales of about 1,200 catties and sales revenue of about 1 million yuan last year.
"Gold Award of the National Black Tea Competition", "Excellent Product of Guangdong", "Annual Ecological Protection Award", ...... As one of the national geographical indication protected products in Huaiji County, Gaoshan Qing Company has brought its products to various activities such as provincial, municipal and county agricultural expos, fairs and tea art competitions for many times, so that more people can know and taste a cup of black tea from Huaiji Xingang Forest Farm, further enhance the market visibility and recognition of Xingang black tea, and promote industrial standardization and brand development.
Walking into the Minghao Gangping Cutting Powder Sales Store located in Green Expo City,
The reporter saw that the shelves were neatly placed
Boxes of well-packed gangping powder,
Each of the shredded boxes is prominently affixed to it
"National Geographical Indications",
The use of this mark has greatly enhanced the market competitiveness of products.
"The company was approved by the State Intellectual Property Office in April 2020 to use the special sign of geographical indications, with 2 existing production lines and annual sales of about 5 million yuan." Li Jiashang, general manager of Guangdong Minghao Food Co., Ltd., said that the company carries Gangping cut powder to participate in large-scale exhibitions such as the landmark product trading live broadcast festival, the China Trademark Brand Festival, and the Guangdong Geographical Indication Product Souvenir Festival every year.
The reporter learned that
As of now,
Huaiji County has a total of Huaiji tea stalks bamboo,
Wenlang pomelo, Qiaotou stone goat,
Tan mai watermelon, Gangping cut powder,
Xingang black tea, Shidong yuba
A total of 7 national geographical indication products,
37 enterprises using special signs for geographical indications,
The number of enterprises using special signs for geographical indications ranks among the top in the city.
The relevant person in charge of the Huaiji County Market Supervision Bureau said that in the future, the bureau will continue to strengthen the excavation and cultivation of characteristic agricultural and sideline products, continuously expand the scale of the geographical indication industry, take the geographical indication as the guide, create a regional public brand matrix, actively build a brand operation and development, standard certification, quality and safety system, accelerate the industrialization and large-scale development of geographical indications, and make new contributions to the in-depth promotion of the "Millions and Millions Project".
Source: Huaiji Financial Media