The logo is an abstract and visual expression of the elements of things, and it is a comprehensive design with both informational and aesthetic significance. The logo takes the transmission of information as the basic function, is the foundation and core of creating a brand image, is a strategic weapon for marketing, and is also the basis for identifying and identifying enterprises and commodities, and plays an important role in the fierce market competition.
Due to the specific requirements of instantaneous transmission and instantaneous recognition of signs, simplicity, simplicity and individuality have become its main creative points, and specific information is effectively conveyed to the audience through the signs. The co-formation and symbiosis in the form of logo composition are of great significance for logo design to be good-looking, easy to understand, easy to remember, and easy to use.
