Only by breaking the old and creating the new can we reshape the future. In the face of fierce competition in the field of new energy, the strong Dongfeng Honda did not choose to be conservative, but dared to fully embrace the wave of electrification.
On June 25, Dongfeng Honda's first hunting car category - pure electric hunting coupe hunting light, with four configurations of Ruiguang version, dazzling version, glitter version, and Yuguang version, the whole model dropped by 30,000 yuan, and the price range dropped to 159,800-179,800 yuan, and five luxury gifts were carefully prepared for the next users, including up to 20,000 yuan replacement subsidy, free installation service of charging piles, and luxury rights and interests such as lifetime free OTA upgrades, full of sincerity. The listing of Lieguang marks that Dongfeng Honda has set a new value benchmark in the field of joint venture pure electric vehicles, not only leading with hard-core products, but also showing the firm pace of electrification transformation with practical actions.
01. Super technical flow players "open the book", which perfectly interprets "value for money"
In this arena of new energy vehicle market, Dongfeng Honda once again stands out as a technology leader, it rejects the quagmire of simple and crude price war, but is well versed in the deep desire of consumers - "not only to look online, but also to have outstanding performance, but also to be fully equipped". As a result, Hunter was born, and launched a revolutionary "dimensionality reduction strike" against traditional value cognition with a cross-level equipment that surpasses the same level and is beyond imagination. It not only crosses the price gap, but also refreshes the user's perception of "exceeding the value of it".
In particular, in terms of safety, the Hunting Light series is equipped with 7 airbags as standard, and is equipped with the Honda SENSING safety super sensing function, which was developed with the goal of "zero accidents". In addition, a large area of 1,500 megapascal high-strength thermoforming materials has been used in key body structures, with a utilization rate of 33%. In terms of battery safety, which users are generally concerned about, Lieguang directly interprets the concept of "safety first" to the extreme.
Lieguang cross-level selection of CATL ternary lithium battery, which has withstood the mechanical impact test of more than 2 times the national standard, and the simulated crash test of the whole vehicle is nearly 6 times higher than the national standard. Whether it is the cold of minus 40 °C, or the scorching high temperature, its battery can calmly deal with it, more than 500 times of extreme temperature impact, the blessing of aerospace-grade fireproof materials, so that the risk of thermal runaway is minimized, and the protection time is 4 times that of the national standard. In the battery seismic test, it has also undergone 351 hours of high-intensity vibration test, which is 8 times longer than the national standard, and the stability is impeccable. The corrosion resistance is also amazing, 2880 hours of salt spray test, the battery durability is 8 times that of the national standard, coupled with the careful guard of the IPU all-round protective fence, the battery safety of Lieguang is not only the first to meet the strict European standards, but also pushes the safety to a new height, which is so reassuring.
As an ingenious work that combines the smart aesthetics of a GT sports car with the practical essence of a crockpot, Dongfeng Honda perfectly integrates the "extraordinary" hunting concept with the "unprecedented" hunting experience, and redefines the value benchmark of pure electric products with four value-added sections - eye-catching light hunting aesthetics, luxury hunting space, passionate hunting driving control, and rock-solid hunting guard. At a time when the market is thirsty for innovation, Lieguang is like a clear spring, which not only represents a comprehensive leap in product strength, but also a solid fulfillment of Dongfeng Honda's commitment to electrification.
02. In the matter of electrification transformation, Dongfeng Honda is really "moving forward at full speed"!
In the wave of comprehensive "electrocution" in the automobile market, many joint venture brands are labeled as "slow movers" in the transformation of electrification, but Dongfeng Honda has taken the lead in putting forward a new strategy of "creating the future 2030" and making a strong statement: electric models will occupy half of the country before 2025, wave goodbye to the fuel era after 2027, and before 2030, there will be more than 10 pure electric models to join its product matrix. This firmness and courage fully demonstrates Dongfeng Honda's determination and action in the transformation of electrification.
Following the launch of Lieguang, Dongfeng Honda will continue to launch two new heavyweight electric products during the year, including the first pure electric tide running Lingxi L under the "Lingxi" brand, which is tailored for Generation Z and integrates "extreme personality, pure fun, and safe escort", which will be grandly debuted soon; The Ye S7, the first model of Honda's pure electric brand "Ye" for the Chinese market, will also be unveiled at the end of the year, bringing a more diversified value experience to Chinese consumers.
In fact, Dongfeng Honda has already been galloping on the road of electrification transformation, building a diversified power matrix covering fuel, hybrid, plug-in hybrid to pure electric, covering the whole vehicle field, dozens of electrified models in hand, is a rare "all-rounder" in the market, and is also one of the joint venture car companies with the highest "power content".
In the face of the new track, Dongfeng Honda has prepared enough "hardcore" equipment. The new Hubei Wuhan New Energy Vehicle Factory is about to open, which is Honda's world's largest factory of the future, symbolizing the perfect combination of intelligent manufacturing and green production, and also indicating that Dongfeng Honda is sprinting towards the future of "smart electricity", laying a solid foundation for the rapid expansion of its electric vehicle army.
As a "science and engineering man", Dongfeng Honda has always been guided by user needs and based on technological innovation, and has also gained the support and trust of more than 8 million users. Facing the future, Dongfeng Honda will continue to adhere to the long-term brand principle, seek progress while maintaining stability, continue to enhance the brand awareness of electrification, "break out" in the current new energy vehicle market, and define the leading posture in the new joint venture era with the reshaping of core competitiveness.