China's auto industry started too late, and the real rapid development is only in the past two decades. Therefore, when Chinese consumers gradually demanded automobiles, the joint venture brand models took the lead with their technical strength at that time, and incidentally left a good reputation.
It's just that time has passed, and as Chinese brands become stronger and stronger, the good days of joint venture brands are gone. Today, let's take a look at the sales of those joint venture models that once created brilliance.
GAC Toyota-Highlander
The manufacturer's guide price is 249,800-348,800 yuan
Reference preferential range: about 30,000 yuan
When the previous generation of Highlander was in short supply, the price increase of 4S stores once reached 30,000 yuan, so when the new generation of Highlander was launched in 2021, some 4S stores even printed the price increase directly in the brochure. It's just that Highlander's landing discount is getting bigger and bigger, from the price increase of 30,000 yuan when it was just listed to the current price reduction of 30,000 yuan, and the equity price in the 618 poster has started at 217,800 yuan.
One of the advantages of Highlander is that it has created a fairly good interior space with a medium-sized SUV body with an appearance of 4965/1930/1750mm in length, width and height.
Interestingly, when the new generation of Highlander was first launched, it only provided a gasoline-electric hybrid system, which made many consumers have concerns, and now, because Highlander provides a gasoline-electric hybrid instead of a plug-in hybrid, it is considered by some consumers to be not advanced enough.
SAIC Volkswagen-Tiguan L
The manufacturer's guide price is 186,800-266,800 yuan
Reference preferential range: about 40,000 yuan (except Tiguan L PRO)
The Tiguan L's predecessor model, the Tiguan, can be said to have taken the price increase to the extreme, and the price increase was even as high as 80,000 yuan when it was just launched in 2009! Fortunately, in the continuous changes in the market, Tiguan L has recognized the limited time, and the discount has been continuously improved after the price war started, such as the limited time discount price of the Tiguan L's outstanding model is only 149,900 yuan.
The advantages of Tiguan L naturally need not be said, the chassis is solid, the space is not small, and the maintenance is also convenient, so many old drivers are coming for word of mouth. However, the interior design of the Tiguan L is indeed a bit old-fashioned and not intelligent enough, so the new generation model of the Tiguan L PRO will use a 15-inch multimedia screen and an 11.6-inch co-pilot entertainment screen, as well as a Qualcomm Snapdragon 8155 smart chip.
To the embarrassment of the Tiguan L, even with the strategy of same-hall sales, the overall market feedback was not very good. After all, even if Tiguan L starts at 149,900 yuan, it is still much more expensive than RAV4 Rongfang of the same level, and the price of Tiguan L PRO is even more difficult to complain about.
Guangqi Honda-Accord
The manufacturer's guide price is 179,800-228,800 yuan
Reference preferential range: about 50,000 yuan
Since the sixth-generation model was produced in China, the sales volume of the Accord has already exceeded 3 million units, which can be described as an evergreen tree in the mid-size car of the joint venture. But behind the hard work to maintain sales of more than 10,000 units, Accord's discount is becoming more and more exaggerated, and the price of 4S stores in some areas is only more than 130,000 yuan, so that the sister model Yingshipai can't bear it, and the result of selling cars with fate is that the monthly sales are only about 3,000 units.
In retrospect, the good sales of the previous generation Accord were almost due to the sporty model positioning, prompting many young consumers to tiptoe directly to the ground. The design of this generation of Accord is more pleasing to the North American market and looks mature and stable, so in the competition with Magotan and Passat, it is easy to lose because the price is too high.
At the same time, because of the competition of new energy models, it is difficult for Accord's Honda Connect 4.0 on-board intelligent system and Honda SENSING intelligent driving assistance to impress too much, so that the advantages are not outstanding enough, and in the end they can only roll up the price.
SAIC-GM Buick-Regal
The manufacturer's guide price is 159,800-175,800 yuan
Reference preferential range: about 30,000 yuan
Don't look at the Regal long before the price war, it has already relied on discounts to sell cars, and there is no such lofty shelf as other joint venture brands, but at the same time, Regal has come up with a sporty GS model equipped with Brembo four-piston brakes, so that the overall positioning of the model will not be too low.
It's just that after the price war started, the Regal GS also disappeared after the replacement, and now there is only one 1.5T power and one 2.0T power, and in addition to the power system, the gap between the two models is almost only the seat fabric and dashboard, and it is not equipped with more high-end configurations, which is embarrassing.
Moreover, the Regal, which lowered its price one step earlier, is now facing the embarrassing situation of not being able to lower it, so that the monthly sales in May were only 2,367 units. What to do? It's better to continue to wait for someone who is destined.