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The 12th season of "Princess Wencheng" has 100 celebrations, innovating and leading a new scene of cultural tourism

author:Main news in Tibet

On June 21, "Princess Wencheng" ushered in the 100th performance of 2024.

The 12th season of "Princess Wencheng" has 100 celebrations, innovating and leading a new scene of cultural tourism

Since its premiere in August 2013, "Princess Wencheng" has been performed more than 2,000 large-scale epic dramas, with a total of more than 30 million domestic and foreign tourists and audiences, and they have jointly appreciated the moving legend of this thousand-year-old history, Han-Tibet and beauty.

"Princess Wencheng" has been upgraded this year, and a grand garden tour will be held in the neighborhood before the start of the show. The princess, Zampu led a team of soldiers and palace maids to perform Tibetan opera, herdsmen singing and dancing, and entertained and interacted with tourists and local citizens from all over the world, regardless of age, singing and dancing.

At night, thousands of people dance together in the pot village, which has become the most boiling highland in Lhasa every night, and the whole neighborhood is full of laughter and laughter, igniting the holy city.

The 12th season of "Princess Wencheng" has 100 celebrations, innovating and leading a new scene of cultural tourism

"We bring our children here every night, play with the princess team, dance with the tourists, and then they (tourists) go into the theater to watch the play, and we eat snacks here and go to the shop to blow the wind, which is very comfortable, and we come almost every day." Dolma, who lives in Lhasa, and her family have become regular guests in Wencheng District.

In order to celebrate the 100th performance of "Princess Wencheng" this year, Princess Wencheng specially added more than 300 actors to dress up in the park and start the celebration ceremony with tourists. There are not only guards and luxurious palace maids, but also various intangible cultural heritage dance performance phalanxes such as Alixuan Dance, Langma Dance, Fruit Harmony Dance, Tibetan Opera, etc., allowing people to appreciate the luxury and elegance of intangible cultural heritage court dances at zero distance, and more intuitively feel the warmth and jubilation of ancient folk dances.

"This kind of garden tour is too shocking, the battle of hundreds of people can't see the end, and I feel that I have suddenly traveled back to the Tang Dynasty and arrived at the wedding scene of Wencheng! It's amazing! It's worth it! The phone is out of battery! Zhang Liyi, a tourist from Xi'an, posted seven or eight moments in a row.

The 12th season of "Princess Wencheng" has 100 celebrations, innovating and leading a new scene of cultural tourism

Since the beginning of this year, Princess Wencheng has not only been committed to the promotion of performances, but also focused on the upgrading and empowerment of supporting block scenes, princess garden, thousand-person pot village, beautiful scenery check-in and other immersive scene experiences, attracting thousands of people every day, real-time live broadcast of the whole network, clothing dressing, specialty shopping, national tide cultural and creative, bars and B&Bs, coffee and Western food, special snacks, all kinds of characteristic stores, visiting night markets, jumping pot villages, watching princess parks, watching performances, tasting food, visiting immersive streets, colorful play and entertainment, The cultural and tourism ecosystem supporting the repertoire continues to be updated and upgraded, and the popularity of the Cijue Forest Tibetan Monastery Style Block continues to rise, which not only provides a steady stream of tourists with full-time and all-factor services, but also a leisure and entertainment gathering area that Lhasa locals are keen to go to, and has become a benchmark for Lhasa's new cultural tourism scene and a new landmark for night consumption, providing inexhaustible impetus for the integrated development of Lhasa's night economy and culture and tourism.

The 12th season of "Princess Wencheng" has 100 celebrations, innovating and leading a new scene of cultural tourism

In recent years, driven by the large-scale epic drama "Princess Wencheng", the stage play "Princess Jincheng", the Cijue Forest Tibetan Monastery Style Street, and the Princess Wencheng Cultural Tourism Theme Park, the Cijue Forest-shaped Area has become a four-dimensional integrated cultural and tourism industry gathering and inclusive development model of "two dramas, one street, and one park", radiating and driving the industrial scale of more than 10 billion yuan of investment in the surrounding areas, and becoming a highland for the gathering and development of Lhasa's cultural and tourism industry and a new area of modern city.

On the occasion of the 100th performance of the year of "Princess Wencheng", Yushang Hemei will accelerate the cultivation of new quality productivity of cultural tourism, strive to create the IP of "travel with the performance", plan to hold a national music festival, music national tide bazaar, etc., to enhance the beautiful travel experience of tourists, build a happy life paradigm for citizens, build a new cultural scene of the holy city where the host and guest share and enjoy together, and strive to promote the new development of Lhasa's all-for-one tourism.

The 12th season of "Princess Wencheng" has 100 celebrations, innovating and leading a new scene of cultural tourism

Source: Tibet Daily client

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