Recently, a unique "Midsummer Crane Rhyme, Painting Dreams" theme garden party was held in Wuhan Yellow Crane Tower Park. Unlike in the past, the organizers of this event are not dedicated staff, but a group of university students.
Zhang Hong, deputy director of the Cultural Industry Management Teaching and Research Department of the School of Cultural Management of Wuhan University of Media and Communication, introduced that they cooperated with Wuhan Xingyueyun Tourism Development Co., Ltd., the operator of "Night on the Yellow Crane Tower", to choose the comprehensive training of more than 100 students in the Yellow Crane Tower Park, which is carefully arranged. Relying on the school's comprehensive training courses such as "Performing Arts Planning and Management Training", "Exhibition Project Planning Training" and "Cultural and Creative Special Exhibition Operation and Management Training", this activity is jointly planned and implemented by the team of teachers and students, so as to achieve the purpose of doing in learning and learning by doing.
At the event, the team of teachers and students of Wuhan University of Media and Communication gave full play to their creativity and wisdom to plan a variety of exhibitions and performances. Among them, the exhibition section revolves around 32 works by young artists of Wuhan Art Fair, with "Like a Dream Order" as the clue of the exhibition, interpreting the creative context of modern art from the perspective of poetry culture, exploring the fantasy boundary between art and reality, and leading the audience through time and space to appreciate the connection and mystery behind traditional culture and contemporary art.
In the cultural performance section, teachers and students carefully organized a series of performances such as the lion singing tide, the national style rookie, and the rock feast, skillfully integrating traditional cultural elements with modern pop music, and brought an audio-visual feast to the audience that night.
The intangible cultural heritage market section gives tourists the opportunity to experience the charm of traditional culture. The on-site skill competition of intangible cultural heritage inheritors from all over the province not only feasted the eyes of tourists, but also provided people with an opportunity to gain an in-depth understanding of traditional culture.
It is understood that this event fully demonstrated the unique advantages of the integration of industry and education in promoting cultural inheritance and innovation, and the practical training project not only exercised the students' practical ability, but also injected fresh blood into the development of the cultural industry. In the future, the School of Culture and Management of Wuhan University of Media and Communication will continue to deepen its cooperation with cultural projects such as "Night on the Yellow Crane Tower", and cultivate more cultural industry talents with practical experience and innovative thinking through the integration of industry and education.
(Hubei Radio and Television Financial Media Reporter Fu Lekai Correspondent Su Xian Zhang Hong Zhang Luyao Lin Xin Editor Shu Chang Editor Tu Dan)