The data shows that the current penetration rate of China's new energy vehicle market has exceeded 50%, and new energy vehicles are basically China's own brands, which shows that independent brands have shaken the hegemony of fuel vehicles.
In fact, not only the status of ordinary fuel vehicles is not guaranteed, but even the status of luxury brand fuel vehicles is not guaranteed, in May, the retail sales of more than 300,000 foreign luxury car brands fell by 4% year-on-year.
The most typical is Huawei Wenjie M9, which delivered 15,875 units in May alone, surpassing BMW X5 and becoming the first place in luxury car sales of more than 500,000 regardless of body form or energy form, and it has been the first place for 9 consecutive weeks.
According to Huawei, M9 has received 100,000 orders so far, and it is obvious that M9 will still dominate the list and become a nightmare for B, B and A.
You must know that in the past, more than 300,000 cars were the self-reserved land of B B A, and domestic cars at this price level, basically no one paid for them, and domestic cars were more concentrated in the grade of 100,000 or even below 100,000.
After all, the higher the price, the higher the profit, and the higher the brand value.
So how did the M9 break the monopoly of B B A on luxury cars? It mainly lies in the three aspects of electrification, intelligence, and safety.
In the traditional fuel luxury car, to tell the truth, it is very difficult for domestic cars to beat B B A, so the domestic machine did not do this effort, but took advantage of the era of new energy vehicles to directly change lanes and overtake.
After all, the three major parts of electric vehicles are the three-electric system, intelligent cockpit, and automatic driving, and these functions are not lagging behind any car company in the world, including luxury car brands such as B B A, PORSCHE, etc., so domestic cars have the confidence to develop towards high-end.
Of course, new energy vehicles are only the foundation, which really allows domestic cars to develop towards the high-end, making M9 the top seller of more than 500,000, as well as the two trump cards of intelligence and safety.
First of all, in terms of intelligence, Huawei's intelligent driving and Hongmeng cockpit have become a textbook-level existence in the industry, especially intelligent driving ADS, which has steadily led the industry by a generation, and Hongmeng car machine has formed a dimensionality reduction blow to traditional car machines.
In terms of safety, whether it is its Xuanwu architecture, or active warning, active cooling, millisecond power-off and other functions, as well as AEB, intelligent driving, etc., can greatly reduce the probability of accidents and strengthen the safety and comfort of the entire driving process.
For the wealthy, what is the purpose of buying a car? In addition to comfort and luxury, there is also safety, and there is also a brand value.
And ask the world M9 to give these consumers all, as for the brand value, may be a matter of opinion, some people think that the world is not as good as B B A, and some people think that in the field of new energy, B B A is a miscellaneous brand, and the world is the top stream.
But no matter what, there is really not much time left for traditional luxury brands, Wenjie M9 is coming, and then there is Xiangjie S9, and in addition to Huawei, there are ideals, Weilai, Xiaomi, BYD, etc., all of which are grabbing the market of B B A and Porsche......